Search engine optimization (SEO) and search engine
marketing (SEM) are two of the most powerful and profitable
things you can do for your online business. As Google
celebrates its twelfth birthday there are Internet shoppers
than ever, with more choices than ever. So let's take a few
minutes to see how you can beat the competition and
dominate Google.
This article has three parts; Stats, Spying and Shortcuts.
Each part can be used individually or grouped to provide
quicker results. The following information is what the SEO
and SEM experts know and gives you the inside scoop on the
tools they use.
Part 1; Search Engine Stats: This will give you the latest
intel on search engines. This is to help you make informed
decisions on how to spend your SEO time and where to spend
your SEM money (search engine marketing, which includes pay
per click advertising.)
A.) Google gets nearly half of all US searches performed on
the Internet so you can bet that's at the top of our SEO to
do list. Here are the exact numbers as provided by the
"comScore for searchenginewatch.com" survey:
42.7% Google 28.0% Yahoo! 13.2% MSN 7.60% AOL 5.90% ASK
2.60% All Others Combined
B.) Now that we know how much the search engines are used
let's get some inside information to help us plan SEO and
SEM strategies. According to the UK based company
Neutralize.com, users of Google versus those of MSN are
just about polar opposites when it comes to natural versus
paid search listings. Here's what their research found:
Google: 72.3% of searchers prefer clicking on the natural
listings that SEO helps you get. Only 27.7% prefer using
the paid links you might use as part of your SEM plan.
MSN: Only 28.8% of searchers go for the natural listings
while 71.2% rely on paid links. This is almost the exact
opposite of how Google users work.
That is amazing information to have! You know right away
that your time and effort is better spent on SEO for Google
while putting your pay per click dollars into MSN is
probably your best bet.
C.) Now for the biggie; return on investment (ROI.) Once
again our friends at Neutralize have some great
information. The following numbers show the approximate ROI
that Website owners got using SEO and SEM (specifically pay
per click.) for lead generation and actual sales...
Lead Generation: * 79% SEO * 75% Paid Search (SEM)
Actual Sales: * 78% SEO * 63% Paid Search (SEM)
These are huge returns on investment. In comparison,
banners only account for about one third as many leads and
sales.
Part 2; Spying: This will show you where and how to get the
very best inside info on what all your competitors are
doing and how to beat them. It's like being handed a copy
of your competitions' online business plans. Just go to
"SpyFu.com" and take a look at some of the free information
they offer. Better yet, check out
https://www.spyfu.com/WhyBuySpyfu.aspx to see everything
you can get, free and paid. I'm a big believer in spending
wisely so for most people I would recommend just spending
the $6 for a 3 day full access package instead of paying
for a regular subscription.
Here's a blurb from the site that tells what SpyFu
offers..."Want to know which of your competitors has the
largest ad budget, or which term gets the most clicks per
day? Use SpyFu's Advanced Search to find out. Advanced
Search allows one to search by all the metrics provided on
the site and allows you to focus on the data that's most
important to you. What's more, you can save your Advanced
Search results to Excel with the click of a button."
Part 3; SEO and SEM Shortcuts: Don't confuse shortcuts with
cutting corners. Our "shortcuts" are based on finding how
the professionals do it and following in their footsteps.
When it comes to SEO and SEM, the best shortcuts to success
involve finding the best performing and least expensive
software that provides the quickest return on investment.
A.) The best SEM shortcut I know is using software to find
your top keywords and otherwise help manage your pay per
click campaign. Two of the most popular and widely used
tools are WordTracker.com and Keyword Elite.
With WordTracker.com you pay a recurring subscription fee
of $59 per month or $329 per year. I used this for a while
then bought Keyword Elite (http://www.KeywordEliteWeb.com)
for $175 because it appeared to do more and cost less than
subscribing to WordTracker. I found it to be a better deal
for my needs since there are no recurring fees and lifetime
free upgrades. But it all boils down to personal preference
here. Both products are fantastic!
B.) Picking the top SEO tool is a no brainer for me. I
retired my other three products after working with SEO
Elite (http://www.SEOeliteWeb.com) for just a few weeks.
Although I admit I was first attracted by the small price
tag of $167, it wasn't long before I tossed the more
expensive tools and just used SEO Elite. Here's what it
did, right from the start...It helped me land 121 top 5
rankings on Google within three weeks; Mostly 1's and 2's.
It also found 377 high quality link partners in the first
two weeks alone, which led to even more top rankings. This
is the same company that published Keyword Elite, which
also helped me make the initial decision. They've been a
major SEO software development player for years and the
lifetime of free upgrades with zero annual costs they offer
is that special touch that shows they can relate to people
in the world of search engine optimization.
This information can help you dominate Google, Yahoo and
MSN very quickly. Enjoy!
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Mike Small has been a search engine optimization specialist
and author since 1998. His clients include small business
and Fortune 500 companies alike. His books include The SEO
Answer Book and SEO Notebook. He offers free SEO and SEM
advice on his blog http://www.SEOpartner.com .