A happy team is the key to being successful in network
marketing. Two common problems in network marketing include
'retention' and 'motivation'. So how do you create a
motivated downline?
The key to avoiding failure in any MLM is avoiding the
unmotivated, lazy downline. Your success is dependant on
the downline's performance, and your downline's performance
in turn depends on the relationships you build. In short,
strong relationships are the key to high incomes.
Of course, the success of your team rests on your
shoulders. You need to teach them how to replicate your
success. Like you, your downline is reaching for the same
dreams of profit: the sports car in the driveway, the flat
screen television, and the ability to help create the
living situation for their loved ones that we all crave.
However, no matter how strong their desire, their
motivation will quickly fade if they don't see a direct
path towards their goal.
In large part, the key to motivating your team is training
them. This means more than telling them they can do it in
CAPITAL LETTER TONES; it means education: giving those
concrete skills that will lead to specific and measurable
results.
And what are these skills? Like climbing to the next rung
of a ladder, the skills one must next gain depends on their
current level of experience. Your first task in assessing
your team's skills is to survey your downline. Find out
where they are, what their goals and challenges are in this
field. On every team, there are always experienced
members, and some who are complete neophytes in the world
of multi-level-marketing.
Once you have done a thorough assessment, the next step is
to use that data to formulate an easy-to-follow marketing
system. The three most essential aspects of any MLM include
lead-generation, follow-up techniques and conversion. Your
system as a result must cover all three of these areas.
So now you have your system, what next? The next step is to
show them how to effectively execute that system. Only by
walking them through this map will they be able to
duplicate your results.
Upon completion of this training, a large segment of your
downline will be achieving good results, and very happy to
be in the program. At the same time, you cannot allow them
to rest on their laurels. Why allow them to settle for 125
sales each month, when they can just as easily double, or
triple that number?
Of course, some people are more competitive than others.
For your less competitive team members, you have the option
to appeal to their ego. Every person has the basic need
both to be successful and to be appreciated for that
success.
So long as you've established e-mail communication with
your downline--and if you haven't, you'd best start
today--you can appeal to the need for recognition by
featuring member's success stories in your monthly
newsletter.
You even have the option to reward them materially. As an
example, you can purchase a tool to help them in their own
business, for example: a course on copywriting, and give it
away to the 'most improved' or 'MVP' downline member.
There are unlimited possibilities.
Ultimately, keeping your network marketing team motivated
means understanding and treating them as respected members
of your team. They have to know that you care about their
success. Remember their successes are your successes. The
more you show this to your team through helping them
achieve their goals, the more happy and productive your
team will become, and the more wealth for all.
----------------------------------------------------
Roy Chan is an online business consultant since 2004. Learn
how to generate thousands dollars every month on complete
autopilot. Grab a FREE ebook to learn the secrets of
earning passive money online, available for a limited time!
Download instantly at:
http://www.internetworkmarketingsecret.com
