Search engines want to feed searchers the best information
and so do you.
Make sure you have the most content, feature it in a search
engine friendly site, and then start to build your link
popularity over time.
SEO does not have to be intimidating or very hard. Sure,
there is a lot more that you can learn, but at the heart of
it all, it is rather basic.
8 Web Design Pitfalls that Can Ruin Your Rankings
1) Do not get fancy.
Follow this rule. The simpler the better. Your site should
have more text than fancy HTML. To make sure your site is
search engine friendly; use as much text and basic HTML as
possible.
2) Do not use Flash.
Flash is useless for SEO. Don't waste precious resources on
your site for flashy graphics.
3) Do not use image text.
Many sites have beautiful headlines. They create these in
Photoshop and upload the images! Doing this instead of
using the H1 tag seriously undermines your odds of ranking
well.
4) Do not use fancy navigation menus. Remember, text links
with rich anchor text are far better than image links so
don't use any buttons for your navigation and especially
avoid using drop down menus.
5) Don't go after too many keywords per page.
If you don't focus, you are going to dilute your page and
as a result it will not get a good ranking for any keyword.
6) Do not over optimize.
If you push the limits and add your keywords everywhere,
you will get penalized. Always do what is best for the
reader.
7) Do not fall for bad linking practices. Never link to or
collect links from bad sites that are just trying or
promising to help boost search engine rankings.
8) Don't fall for the latest fad.
You will often hear of BRAND NEW search engine optimization
strategies. Don't fall for them. Even if they work, they
will most likely only work temporarily.
Another important key of search engine optimization is to
build your "link popularity." You have to get other sites
to link to you. While this is extensively covered in
another tactic, here are a few quick ways to get started.
4 Quick Steps to Start Building Link Popularity
1) Submit your site to Yahoo!: Getting listed in the Yahoo!
directory costs $299 per year but it is well worth it since
Yahoo! is a huge authority site. It will help boost your
PageRank and help with SEO.
2) Submit your site to Dmoz: Go to dmoz.org and submit your
site to the appropriate category. Then wait 6 weeks and
repeat. Getting into dmoz is hard and may take months of
waiting but it is well worth trying.
3) Get into Wikipedia: Wikipedia is the fastest growing
online directory. What makes it unique is that it is open
source. Anyone can add, edit, and delete content.
It is a wonderful resource and has hundreds of thousands of
pages with excellent resources. Every page includes links
to "External Resources." Find relevant pages on Wikipedia,
create excellent copy on topic resources and then link to
them from Wikipedia.
4) Get links from expert/authority directories in your
field: Almost every space has at least a few expert sites
that list all of the main resources. Find these sites and
try to get listed.
There is one very important thing to keep in mind ' SEO is
not a quick fix to boost your business.
We have listed the things that you can start doing today to
boost the position of your site in search engines.
However search engines work differently. They take months
to update their index and rankings! So you must be patient,
but the rewards are well worth it.
----------------------------------------------------
Bjorn Brands is a successfull enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same at
http://www.moneyacces.com
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