Friday, January 25, 2008

Top Ten Secrets of Becoming a Successful Freelancer

Top Ten Secrets of Becoming a Successful Freelancer
If you are considering the world of freelance writing, you
may want to consider a few aspects of the trade that have
very little to do with writing. Being able to write well is
just the first step in becoming a freelance writer. The
biggest item on the list of considerations, to becoming a
freelance writer, is finding getting and keeping the work.

It helps to be a know-it-all

The internet is one of those wonders that opens up a world
unto itself. Freelance writing means understanding how to
tap this wealth of supposed knowledge quickly. The faster
you can figure out where valid information lies the faster
you can begin writing. If you have a basic knowledge about
many things, as in many not just more then most, you will
be able to ferret out information more quickly. This
wording, "many things", is important because making money
as a freelance writer means writing about some very odd
things.

Knowing the different channels

Understanding what kind of writing you are good at is a key
part of being successful as a freelance writer. It tells
you where to look for work and increases the chances of
getting and keeping work. If you're good with advertising
copy you need to be aware of who is offering work and
where. If you are better at business writing or magazine
writing you need to be aware of who is offering that kind
of work and where. In many instances, you may find that you
are good at a particular writing style/form but hate
writing it. In the world of freelance you have to just suck
it up for the moment and do it until the style you enjoy
comes along and pays. Each type of freelance writing is
different and requires different tactics.

Know the different markets, voices and styles

As each type of freelance writing is different, you should
be able to write in the style and voice that is expected
for that particular form. The thing to remember in finding
the work is that you have to be able to satisfy a world of
readers; not just US real estate people, fashionistas,
computer hackers or UK engineers. Everybody must be
satisfied with words they can understand in a form they
understand.

Pick a primary market and expand

Once you've found a market and style that you can expect a
steady flow of work from, make it your base and begin
looking for that style and form you would rather be writing
in. The big thing is to just keep writing.

Write allot even if for free

The biggest secret in freelance writing is to keep you
fingers moving at any cost. Even a few days off will find
your mind and fingers starting to get stale. If you get a
job writing about Outer Mongolian Yaks, write a solid piece
about them even if you're going to be paid in yak droppings.

Get fast and get good

The reasoning behind keeping your fingers moving, at any
cost, is to get fast in your writing and research. The more
quality work and research you can turn out in the time
allotted, the more money you can make. Quality is
important, but when it comes down to it freelance is a
piece work trade.

Be available

Once you have found a few clients that send you work on a
regular basis make sue that you are available to them when
they get into a bind. After you become established, the
freelance world become a bit of a; you scratch my back/I'll
scratch yours world. Unfortunately, as a freelancer, you
tend to do most of the scratching but don't be afraid to
ask for a scratch every now and again.

Make deadlines

If you want to stay working, always make your deadlines.
The quickest way to fall out of the assignment loop is to
miss a deadline. If your client doesn't get paid, in
whatever form, you won't find work in your in-box.

Never underestimate your worth

Sometimes you will need to work for less then you feel your
worth. But, you will never get to what you think your worth
unless you ask. Once you feel you are at a good stable work
flow ask for what you feel you're worth. All the client can
do is say no. Once you start getting work that pays better,
you can start accepting fewer jobs from those that pay less.

Work on internet speak and etiquette

Understand that the person on the other end of the e-mail
doesn't know you or your quirks. Stick to the straight and
narrow until they get a feel for your work. Keeping the
work coming your way is the most important thing to
consider. All it takes is one or two missteps and the
assignments may stop coming your way.


----------------------------------------------------
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Top Ten Secrets of Becoming a Successful Freelancer

Top Ten Secrets of Becoming a Successful Freelancer
If you are considering the world of freelance writing, you
may want to consider a few aspects of the trade that have
very little to do with writing. Being able to write well is
just the first step in becoming a freelance writer. The
biggest item on the list of considerations, to becoming a
freelance writer, is finding getting and keeping the work.

It helps to be a know-it-all

The internet is one of those wonders that opens up a world
unto itself. Freelance writing means understanding how to
tap this wealth of supposed knowledge quickly. The faster
you can figure out where valid information lies the faster
you can begin writing. If you have a basic knowledge about
many things, as in many not just more then most, you will
be able to ferret out information more quickly. This
wording, "many things", is important because making money
as a freelance writer means writing about some very odd
things.

Knowing the different channels

Understanding what kind of writing you are good at is a key
part of being successful as a freelance writer. It tells
you where to look for work and increases the chances of
getting and keeping work. If you're good with advertising
copy you need to be aware of who is offering work and
where. If you are better at business writing or magazine
writing you need to be aware of who is offering that kind
of work and where. In many instances, you may find that you
are good at a particular writing style/form but hate
writing it. In the world of freelance you have to just suck
it up for the moment and do it until the style you enjoy
comes along and pays. Each type of freelance writing is
different and requires different tactics.

Know the different markets, voices and styles

As each type of freelance writing is different, you should
be able to write in the style and voice that is expected
for that particular form. The thing to remember in finding
the work is that you have to be able to satisfy a world of
readers; not just US real estate people, fashionistas,
computer hackers or UK engineers. Everybody must be
satisfied with words they can understand in a form they
understand.

Pick a primary market and expand

Once you've found a market and style that you can expect a
steady flow of work from, make it your base and begin
looking for that style and form you would rather be writing
in. The big thing is to just keep writing.

Write allot even if for free

The biggest secret in freelance writing is to keep you
fingers moving at any cost. Even a few days off will find
your mind and fingers starting to get stale. If you get a
job writing about Outer Mongolian Yaks, write a solid piece
about them even if you're going to be paid in yak droppings.

Get fast and get good

The reasoning behind keeping your fingers moving, at any
cost, is to get fast in your writing and research. The more
quality work and research you can turn out in the time
allotted, the more money you can make. Quality is
important, but when it comes down to it freelance is a
piece work trade.

Be available

Once you have found a few clients that send you work on a
regular basis make sue that you are available to them when
they get into a bind. After you become established, the
freelance world become a bit of a; you scratch my back/I'll
scratch yours world. Unfortunately, as a freelancer, you
tend to do most of the scratching but don't be afraid to
ask for a scratch every now and again.

Make deadlines

If you want to stay working, always make your deadlines.
The quickest way to fall out of the assignment loop is to
miss a deadline. If your client doesn't get paid, in
whatever form, you won't find work in your in-box.

Never underestimate your worth

Sometimes you will need to work for less then you feel your
worth. But, you will never get to what you think your worth
unless you ask. Once you feel you are at a good stable work
flow ask for what you feel you're worth. All the client can
do is say no. Once you start getting work that pays better,
you can start accepting fewer jobs from those that pay less.

Work on internet speak and etiquette

Understand that the person on the other end of the e-mail
doesn't know you or your quirks. Stick to the straight and
narrow until they get a feel for your work. Keeping the
work coming your way is the most important thing to
consider. All it takes is one or two missteps and the
assignments may stop coming your way.


----------------------------------------------------
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money online:
http://www.affhelper.com/make-money-online.html
Before you join any work from home programs please visit:
http://www.onlinescamsuncovered.com

Podcasting for Profits

Podcasting for Profits
A podcast is a collection of digital media distributed over
the Internet using syndication feeds for playback on
portable media players (such as iPods) and personal
computers. Believe it or not, you can make a successful
internet business out of podcasting. In order to do so,
your podcast has to be innovative and informative in order
to rise above the competition. You may also be able to get
sponsorship for your podcast.

One of the newest forms of internet business is podcasting.
Podcasting for profit involves making and distributing
podcasts in order to generate revenue. Podcast profits can
be made through actually selling the podcast, but they are
more likely to be generated through donations, sponsorship
and networking.

It is possible to make money through podcasts, but you need
to think about how it will generate revenue. Podcasts that
cost money to download usually only do well if they contain
information that is popular, relevant, and insightful.
Podcasts that people have to pay for face serious
competition from all the free podcasts available. This
doesn't mean that podcasting isn't a good way to make
money; you just usually need to find other ways of
generating revenue besides just selling the podcast.

One popular way of making money through podcasts is by
providing a way of allowing people to make donations.
Although many may not be willing to pay for a podcast, they
may be willing to make a donation in order to keep your
podcast alive. In order to receive money from donations,
you will need to provide a link on your website where
people can easily make a donation. Paypal is a reputable
service that offers a donation button you can put on your
site.

People are not going to donate money to a service that does
not provide a quality podcast. In order to make money from
donations, you will need to provide a podcast that people
think is worth contributing to. Donations are a great way
to generate revenue for newer podcasts that have not yet
built up a steady listening base.

Commercial sponsorship is another good way for your podcast
to generate revenue. It is not unknown for sponsors to
approach podcasters that have a large base of listeners,
but usually you have to approach the sponsors. Before
approaching companies to try and persuade them to sponsor
your podcast, you should have a good idea of the type of
sponsors you want and the type of sponsors that would
benefit from sponsoring your podcast. You should also have
accrued a good listening base and show a good understanding
of the business.

You can also profit from your podcast through the revenue
generated by your website. Your podcast can direct people
to your website, which will have its own ways of generating
revenue. In order to generate revenue through the website,
it is essential to have a quality website that provides
pertinent and engaging information.

The information on the website should tie in with the
subject of the podcast and provide information about it. A
blog is one way to keep people coming back to your website
on a frequent basis, in order to see any new updates. A
newsletter can also direct people to specific items on the
website and inform them of any new happenings regarding the
podcast.

Another good way to get the word out about your podcast and
attract listeners is to create an Apple iTunes account and
submit your podcast to the iTunes directory. This is a very
simple process that will allow a large number of people to
find and listen to your podcast.

You don't even have to be listed in the Apple iTunes
directory to make money from your podcast, as there are
other podcast directories that can direct people to your
podcast. Your website alone may be enough to gain listeners
to the podcast, but the iTunes directory will net you more
listeners and subscribers, and is worth considering if you
really want to make money podcasting.

Podcast profits don't just happen, they need to be planned.
You can't create a podcast and expect the profits to just
start rolling in. If you want to profit from your podcast,
you need to spend some time thinking about how it will
generate revenue. Proper planning and marketing strategy
will provide a positive image of your podcast that people
will want to experience. As a result, they will pay to
watch it and you will profit from your internet business
ideas!


----------------------------------------------------
For more information on Podcasting and creating a
successful internet business, visit
http://TheInternetBusinessAuthority.com

Pay-Per-Click Advertising For Your Work From Home Business Opportunity

Pay-Per-Click Advertising For Your Work From Home Business Opportunity
Effective Pay-Per-Click (PPC) advertising depends upon the
products or services you have to offer and how well you
promote your work from home business website. This type of
advertising involves setting a pre-determined amount of
money aside (or a spending limit account funded with a
major credit card) with a PPC advertising company. Nothing
new there, but where the big difference comes in the fact
that you only pay when someone clicks on your
advertisement, following the link you have established back
to the predefined link on your work from home website. With
some companies, you can set the amount you wish to spend
(per day or per month), which is good for smaller home
based business opportunity companies who most often have a
limited advertising budget.

In order for PPC advertising to work, you must make sure
that the websites chosen for use are visible enough for the
advertising to be worthwhile. Doing this means choosing
websites targeting people looking for the type of products
and services that you are selling.

For example, if you sell women's sportswear, it is not
likely to be beneficial for you to advertise your PPC links
on a site that sells car parts. On the other hand, it can
be effective to post it on a site that sells music,
fragrances, or even men's wear since many people are
looking for a quick way to find clothing for all members of
the family.

You have to make sure you understand the advertising
policies of the advertising company you choose. If you
choose a company that allows you to set your own price for
each click, it's also possible that your ad will appear on
more sites if you are willing to pay more for the service.
You want to make sure that you have control over the types
of sites where your advertisement will appear.

Likewise, you would not want to allow your ads to show on
sites where people might just randomly click through to see
what you have to offer, just for the sake of having
traffic. Very quickly you will find that getting tons of
traffic is not the issue with PPC advertising. Clearly, it
is critical that you target those who are interested and
ready to buy the exact product you are trying to sell.

Before you choose PPC advertising, talk to other people who
have used it to get a feel for the right company to use. If
you do not know anyone personally, simply visit any number
of the more popular home business opportunity forums for
advice and opinions. Do your own research as well, reading
PPC websites and what they offer in return for placing your
advertising.

Find out as much information as you can before you make a
decision about using this type of advertising. Like other
advertising you must keep in mind some varieties and types
work better than others, and that PPC works better in some
industries than others. Before you make a long-term
commitment, you may want to try it and see how well it
works for you and your work from home business. Before you
know it, you will be an expert yourself!


----------------------------------------------------
ABOUT THE AUTHOR:
Stephen Wright is President & CEO of
InternetMarketingUSA.com
Own a work from home business opportunity website today!
Already have a website, need more traffic and revenues?
Visit InternetMarketingUSA today for information and
techniques proven to make you successful. Get Started Today
at: http://www.InternetMarketingUSA.com/pips.html

Branding Yourself Online--3 Exciting Tips Needed to Brand Yourself and Your Business

Branding Yourself Online--3 Exciting Tips Needed to Brand Yourself and Your Business
Starting a business online can be quite frightening without
the proper means to get the word out and get it out
quickly. Let's face it, branding yourself online may be
the smartest marketing move you will ever make in the
history of your career. Many probably would argue that
leading with whatever company you are promoting is the best
way to go, however I beg to differ. Leading with a company
instead of your true authentic self is the same as selling,
and majority of people in this world, especially on the
internet don't like to be sold. So, forget about branding
your company and focus on branding you as an individual.
People don't join companies, they join people first and it
would only be wise to "pep up" your identity so others will
know and trust who you are as a person. Furthermore, here
are 3 exciting tips needed to branding yourself along with
your business:

1. Identify Yourself--Make sure you have a website or
websites with pictures of yourself all over them. Pictures
are worth a thousand words. Be authentic. Let people know
who you really are so they can better relate to you. Tell
people about your history and where you came from, your
hobbies, interest, etc. The key here is to just be you.
Brand you and not your primary company. A great way to
identify yourself online is to start Myspace Page about who
you are and not about your business. Make your page stand
out to your prospects leaving them no hint of bad vibes
about you as a real person.

2. Eye Catching Content--Content is king; I'm sure you
heard that before because it's true. Content controls the
central nervous system of your prospects. Relevant content
creates action that makes a potential prospect pull out
their wallet and join you in your venture. The best way
to turn potential prospects off is to try to pitch them on
joining your deal. Instead, offer free candy, free
information, or free content that they can read. If you
are able to trigger at least 3 of the 5 senses of a
prospect like hear, touch, and sight with good content that
your prospect, you are on the right track. Offer free
PDF's, 800#s, or anything that veers away from selling.
One thing I can promise you is when a potential prospect
suspects you are trying to pitch them they will run away
fast. Don't forget, you're in the sharing business, not
the selling business.

3. Create Videos--Taking advantage of social media is the
"New Sexy" on the internet today. Tons of marketers are
setting up their own broadcasting site at YouTube. What a
dynamic way to express yourself live and in action than
through a television type format. Rest assured, people
will relate to you better if you're talking to them as they
will be able to see your sincerity through your facial
expressions.

Branding yourself in your company is something most
marketers won't grasp until they realize not many people
are following them. In order to have organizational
architecture, which means having people follow you no
matter what while duplicating your talents, you have to
have the skills necessary to brand yourself effectively
without pitching your business. Marketing boils down to
others coming to trust you because of who you really are.


----------------------------------------------------
Ontarian Hawkins is an established internet marketer,
mentor, and business coach that teaches brand marketing
techniques along with various pillars of marketing. To find
out how Ontarian can help you with your marketing efforts
go pick up his FREE REPORT on how he does it here =>
http://www.attractionwiz.com

PPC and SEO For Multilingual Web Sites

PPC and SEO For Multilingual Web Sites
Moving your web site into another language involves many
steps and many choices. Getting this process right is
critical, and this article deals with each aspect of the
process from translation of the site to marketing the site
on the search engines used by your target customers.

Translating Your Web Site

Much time, effort and money goes into web site
localization. A professional web site localization project
can involve:

* Finding good translators (or a good agency)
* Choosing the correct target language 'flavors' for your
target markets (e.g. European Spanish, Latin American
Spanish etc.)
* Protection of HTML and other code
* Localization of graphics
* Text extraction from program-driven areas of the site
* Change detection for frequently changing web sites
* On going localization of changed pages (without
retranslation of the whole page)

Simply translating the site, regardless of how
professionally this is done, does not guarantee that your
site will be seen by the global audience you expect.

In the same way that search engines should be at the
forefront of everything you do on the English site, this
same ethos must be used on the translated versions of your
site.

Ideally, the planning for global search marketing should
start before the site is first localized, but if not it is
important to know what steps can be taken to rectify the
situation.

This article describes the process of bringing visitors to
your multilingual web site. Typical Multilingual Search
Engine Optimization

Most Global organizations have a search-engine-optimized
web site that they then localize, ignoring the optimization
of the localized sites.

Most webmasters are not employed for their linguistic skill
and therefore the localization of the site is a painful and
intimidating process. Following this process, entering the
further unknown area of search engine optimization or
multilingual pay per click management is ignored or
actively avoided.

There are two common misconceptions around web site
marketing for multilingual web sites:

1. Optimize the English site then translate it well and it
will be optimized in-language.

Multilingual search engine optimization is often ignored
because of the belief that if the English site is optimized
for search engines, the language sites will be too. This is
not the case.

2. For PPC, simply translate the ad copy and keywords.

Imagine a set of English keywords for a site selling a
glass replacement service for cars. The marketing
specialist or PPC executive would use their knowledge of
the industry and the language to expand out a set of
keywords that a user might type in to a search engine. They
might come up with terms such as 'vehicle glass
replacement', 'car windscreen fixing', 'windshield repair'
etc. For this simple service there are a multitude of ways
of describing the window, the vehicle and the replacement
service that spawn a large number of keyword combinations.
A good translator would take each one and translate to the
most common, most sensible alternative in their language.
Unfortunately, this will lead to a reduction in keywords.
Windscreen and windshield may translate to the same common
term in French. Replacement and repair may translate to the
common term used in French for glass replacement. This is
not what is required.

If a site is simply translated with no regard for in
country search engines, it will support an English language
searcher arriving at the site and then switching to their
desired language. However, it will not readily support a
user finding your site in their language.

It is these new customers finding your site on foreign
search engines that will bring the most incremental
business from the localized site. How to Localize a Site
and Remain Search Engine Friendly

Fortunately, there are some simple steps that can be taken
to ensure the site remains searchable in language. However,
similar to your English site, in order to maximize the
return on investment from the localized sites, outside help
may be required. Simple steps

1. Find a quality localization company.

Ensure you ask for examples of web sites that they have
localized before and have your in country people (if you
have them) validate the translations on the reference sites.

2. Get your page-by-page keyword glossary translated and
approved FIRST.

Much effort went into the generation of keywords for each
page of the English site. Your English pages are rich with
these keywords. Put the same effort into the translation of
these keywords. This should be done first, before any
localization of the pages begins. These translations should
be approved by your in-country marketing representatives if
you have them, or be double-checked by your translation
company (using specialist marketing translators) if not.

3. Ensure the site is professionally localized.

The site must be well formed (no broken HTML or other
code), be translated well, and must not contain broken
links (links to pages that have not been migrated to the
language site and therefore throw an error). Quality
localization requires a quality localization company using
specialist tools to protect page code, and to check it once
the localization is complete.

4. When translating the web site, use the keyword glossary
ELECTRONICALLY.

Do not leave it to chance. Your translation company should
be using the translated keyword lists in electronic
glossaries so the translators are automatically prompted
with the approved language version of the keyword whenever
they are translating an English equivalent.

Following these steps will ensure that the site gets the
basics right and can be effectively indexed on the correct
keywords by the engines. However, to ensure you are getting
the correct prominence on the search engines, you need to
read on. Advanced Multilingual Search Marketing

If you want to perform in your foreign markets, and fully
capitalize on you localization investment, you need to
consider the following:

1. Domain

Geolocating your site in Google's eyes involves more than
changing the language. Changing the language does not
guarantee that your site will appear in local searches. You
should consider the domain. Some companies build a .com
website, with folders or sub domains for several languages
(IBM) whereas others build local versions of the site using
the top level domain of each country (Nokia). The first
option can be cheaper and easier to implement because it
means that you can use one content management system for
all content on one server. However the top level domain
gives Google additional information that will provide
weight in the search results.

2. IP Address

Google maps the IP address to the country and when looking
for relevance in search results, will score locally hosted
domains higher than non-locally hosted. In other words, it
is better to host the French version of your site in
France. This can be awkward and expensive, so you need to
consider whether you are able to beat your competition
without this. It is not the only factor that Google
considers so do not think that this is essential.

3. Webmaster Tools

It is now also possible to select the geographic location
using Google's Webmaster Tools. But for now only full sites
can be geolocated, not individual folders, although that is
promised for the near future.

4. Links

In the same way as you have build vast numbers of links to
your English site, the language version is a rich and often
untapped source of links. Local links from local domains in
the local language are important. You may need outside help
for this, and again, the question is what you need to do to
beat your competition. As with English SEO, links are a
major part of success.

5. Engine-Specific Optimization

This involves the identification of important engines by
country for your target market. Google is not necessarily
the dominant player in all countries. In China, for
example, at the time of writing, you won't find Google in
the top ten sites. An engine called Baidu is by far the
most used site. In order to identify, and then optimize and
monitor for these engines you will require support from
external specialists.

6. Pay Per Click (PPC) in each locale

PPC is the fastest method to achieving search engine
prominence in any country. Professional multilingual PPC
allows you to quickly succeed in a foreign market, but is
also a fantastic keyword targeting method so you can
discover the most powerful keywords in your target
language. Running a PPC campaign may also not require the
full localization of the web site which can be an expensive
exercise. It is often effective to localize only a landing
page. However, ensure your landing pages are culturally
optimized because they are critical to gather conversions.

Conclusion

We hope this article has shown that there are some basic
steps that can be taken during the localization process
that will start the search engine optimization process on
the right track. These basic steps will fall easily into
place if your localization company know the details of
search engine optimization. Make sure you test them out.


----------------------------------------------------
Dave McEvoy writes for Search Laboratory who are Adword
experts with years of experience in Multilingual ppc
management. For more information please come and visit our
site http://www.searchlaboratory.com