Three Simple Steps to Security on Your Business Website

Three Simple Steps to Security on Your Business Website
Sometimes it seems like nothing is safe anymore. Whether
it's the airport or the local shopping mall, everywhere you
look there is risk upon risk. But when it comes to your
online business website, this surely isn't the case, is it?
The truth is that more theft than ever is taking place on
the internet in the form of data stealing. Credit card
numbers and identities are being stolen from business
websites that don't know how to secure their financial
transactions or that don't know how to verify information
in the first place. Here are three simple steps to help
secure your business website:

Get the Latest Security Software

In order to secure your website, you need at least SSL
encryption software on your site. This can be managed by
an outside security company (like VeriSign) or you can work
with a website designer to create your own configuration.
What this software does is encrypt the information that is
being sent from one place to another so that hackers can't
find out what the financial information is. When
information is put into your website, it is encrypted,
transmitted in that encrypted mode and then decrypted for
you or for your merchant account manager. This helps to
keep everyone's credit cards secure and your financial
transactions. By placing a small indicator of the SSL
encryption, you will also be able to calm nervous customers
and help encourage them to shop on your site.

Check the Identity of your Buyers

While you don't want to seem as though you're suspicious of
everyone, the truth is that credit card transactions can
make it easy for someone to use another's financial
information without their permission. To help prevent
this, you need to check and double check the identity of
your buyers. You can do this by not only asking for their
credit card information and name, but also their address,
their phone number, and the security code on the back of
the credit card itself (on the front for some credit
cards). This will help to improve the odds of getting
financial information that is actually in the hand of the
person who is making the purchase. And if the card comes
back as stolen, you might have enough information to help
track down this criminal.

If the customer can nor provide the correct information,
you can stall their purchase and call them to see if they
simply mistyped something.

Make Your Buying Process Secure

To be sure that the financial information isn't going to be
stolen, you need to check and double check the merchant
account that is handling your credit card transactions.
Check their reviews to see if there were any other problems
with security. Talk to them about what safety measures
they have in place and be sure that you are completely
confident in their services. These companies should also
be checking the credit card transaction to be sure that the
card wasn't reported as stolen or missing and then sending
that information back to you in a timely manner, if so.
This will help you reduce the shipment of items to sellers
that are using a card in a criminal manner.

Security is the hot topic for everyone these days it seems.
And when you're running an online business, it's not
something where you can hope for the best. Hackers are
simply getting better every day, so you need to put up
enough security walls to deter them from stealing your
customer's sense of security.

----------------------------------------------------
Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for FREE
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SEO Specialists Could Be The Key To Your Internet Success

SEO Specialists Could Be The Key To Your Internet Success
Nowadays, using SEO specialists is essential to website
success. The web has made a huge impact on our lives and
can make a vast difference to your business. Whatever your
industry, the internet provides huge opportunities for your
business, and to make an impact it is advisable to use SEO
(search engine optimisation) to get first page results on
Google, Yahoo and MSN etc.

Consultants and specialists in the SEO field have become
very popular and can mean the difference between profit or
loss for your online marketing campaign or internet
marketing strategy. SEO is often mentioned on the web, and
also in various article directorys and news sites. Some
people think SEO is not necessary, but SEO is a vital
aspect of your online marketing . Using PPC alone is not
ideal, and you miss out on potential customers that are
available with the free search engine listings.

Where is the best place to find my SEO specialist for my
internet marketing needs?

Try searching on Google for Internet marketing company or
SEO consultant UK, and you will be given a list of SEO
specialists that can help you get high rankings. In terms
of costs for SEO campaigns, expect to pay anything from
£100 per month (for smaller, less competitive sites)
up to £5,000 per month (for larger, highly
competitive sites).

What will an SEO Consultant do with my site(s)?

Your site will need to be assessed for SEO friendliness and
accessibility. SEO consultants can look at your coding and
design to find areas that need improving so search engines
can index your website efficiently, which improves search
engine visibility .

How quickly will SEO take effect on my website?

After your SEO specialists have begun working on your site
you are on your way to success. If you choose a good SEO
firm, your website should produce your goals. Once started,
a good SEO specialist will try and achieve results as
quickly as possible. The time taken to get your website on
the first page of MSN, Google and Yahoo depends on various
aspects, including:

-The previous SEO state of the website

-The current rankings for important terms

-How long the site has been live

-How competitive your keywords are

-The incoming links to your website

Achieving results from your SEO campaign can take anything
from 2 days up to several months. SEO marketing campaigns
are dependant on factors such as the competitiveness of
your industry. As you can see, Search engine optimisation
campaigns are not instant and you will need some patience,
in order to see your intended goals.

Given a little patience and a well chosen SEO consultant,
you can produce results and begin to increase revenue from
visitors and potential new customers that could be
searching for your product or service.

----------------------------------------------------
Lee Smith writes about UK SEO (search engine optimisation)
services for internet marketing campaigns
http://www.uwdl.com

What are the benefits of selling digital information products?

What are the benefits of selling digital information products?
The business of selling digital information products online
is a huge market. The most common products that are sold
are eBooks and software. However, there are other digital
information products that are sold online.

When you are in the business of selling digital information
products you will find very quickly that it is a very
lucrative market. The possibilities are endless in the
business.

You can create the eBooks or software yourself if you have
the knowledge of how to do this. When you don’t you
can hire someone else to create the products for you and
then put your name on them as the author.

You want to make sure that the product that is created is
useful to your customers. Having a useful product is going
to be the one thing that will determine whether your
customers are happy or not, when they are not you will end
up with customers who want their money back. EBooks are the
easiest way to get started in the business of selling
digital information products.

Here are five major benefits of selling digital information
products such as eBooks and software.

One: there is no product shipping and no inventory to store.

Digital information products are easy to store because the
customer will only need to download it onto their computer.
This will mean that you will not have to ship anything to
your customers. You will also be able to store unlimited
copies and sell unlimited copies with digital information
products. This will save you some money because you will
not have to ship anything and you won’t have to have
a physical product created.

Two: the business of selling digital information products
is a business that you can put on auto pilot 24/7.

When you sell digital information products and you are
promoting online your website will be accessible everyday
of the year and it will be available all day. This means
that your business will not have closing hours like a brick
and mortar business would. This will mean more profit for
your business. You will be able to make money while you
sleep and even when you are on vacation.

Three: you will have no employees with this type of
business.

You will be able to save money when you have a business
selling digital information products because you will not
need employees for this type of business. Once you are very
successful you may need to have someone who can handle the
customer service if you are on vacation but this is usually
only when you have your own product that you created. When
you are selling other people’s products this will not
be necessary because the company that owns the product will
handle all of that for you.

Four: there is a high income potential when selling digital
information products.

With this type of business the amount of money that you
make will depend on your own desire, time, effort, ambition
and imagination. You can make hundreds, thousands or even
tens of thousands of dollars with this business. There are
many people who are successfully doing this right now. It
is all up to you on how much money that you make.

Five: there is low set up costs for a digital information
products business.

The easiest way to create your own product is with an
eBook. All you need is information which you can get by
doing some research. Then you just have to put that
information together into coherent thoughts that is useful
for other people. Once you have the information for an
eBook all you need to do is to put the eBook together. It
is not expensive at all to do that.

The business of selling digital information products is
definitely one that can make you successful. You need to
learn as much as you can about this business before you do
anything though. That way you will know whether this is the
right business for you.

----------------------------------------------------
Almin Cehajic is webmaster and internet marketer who
specializes in the field of information products with
resell rights. If you are interested in premium products
with resell rights visit his new website:
http://www.resellrightsprofessional.com

How to Effectively Use Testimonials Online & Offline

How to Effectively Use Testimonials Online & Offline
I’m always amazed when I come across a sales letter,
usually online, and there are NO testimonials.
They’re powerful response and conversion boosters and
are so easy to implement. You’re only hurting your
own marketing efforts, and leaving cash on the table, if
you’re not using them.

And if you have them…make sure you’re using
them the right way to maximize response.

You have lots more flexibility and available power with
online copy. Simply because of more available formats.

The most powerful testimonials are video testimonials. And
it’s easy to see why. They engage more senses and
stimulation. People can see and hear it. And videos add
much more credibility especially if no editing has been
done. It’s coming straight from the horses mouth.

The second most powerful testimonials are audio followed by
standard text.

And today you’ll learn how to use text-format
testimonials to give your conversions a big boost.

Try to get as much specific, relevant, and detailed
testimonials as possible. This is much more compelling and
stronger than general statements. Highly detailed comments
are perceived as more believable.

You’re giving readers something they can wrap their
heads around when you use numbers, data, and specifics.

Some marketers may choose to extract ‘only the
juice’ from testimonials and this is a huge mistake.
A little bit of customer rambling, spelling mistakes, or
poor grammar only adds to the credibility factor.

Use longer testimonials rather than shorter ones. This is
related to the previous point about heavy editing.
Don’t do something like this…

“…great product…”

“…loved it!”

“…provocative…a real winner.”

I think you get the idea here.

When you cut and chop a testimonial it creates the
impression that you’re leaving something out for a
reason. And that creates suspicion which is something you
don’t want to do.

This next one is a bit of a no-brainer. But I’ll say
it anyway…

Always use real testimonials instead of fake ones.
I’m telling you, there’s something about
comments made from other people that’s very difficult
to emulate. People will sense it and see right though you.
And you’ll be cutting your own business throat.

And more importantly…

Fake testimonials are lies. It’ll find its way back
to you, eventually. And it won’t be good. So
don’t do it.

The visual use of your testimonials will have an effect on
your readers. But there is some flexibility here. You can
group them all together as a block of testimonials. Or you
can scatter them throughout your copy. Then again, you can
combine the two.

All three approaches can be effective. But the second and
third call for more skill on the copywriter to blend them
in for greatest impact.

One thing…

Leading with testimonials can be dangerous to your
conversions.

When someone is fresh on your page, starts to read and the
first thing seen is a testimonial…you’re
risking losing that reader. Here’s why…

People are skeptical, especially on the web. Lots of people
are skeptical about testimonials and if their real, or not.
One thing you want to avoid is building on that
pre-existing skepticism.

The best thing to do is offer one or more testimonials
after you’ve established some kind of relationship
with the reader. If you’ve done a good job of that,
then they’re more relaxed and open to your
testimonial.

Testimonial identity and location. Always…always get
first and last names, and specific geographical location.

John Smith, Los Angeles CA…or California.

Please…please avoid being minimal here. Don’t
do…

J.S. California

And not having ANY name or location is so worthless you
might as well not have a testimonial to begin with.
I’m serious! You’ll only be inviting people to
leave your site. They’ll think, “Uh
huh…sure.”

To spice things up a little you can blend names and
locations with a comment.

John Smith, from Los Angeles California sent us his
unsolicited praise for …blah.

These are all very basic and easy things you can do for
powerful testimonials. Even though that’s true, I
still see online businesses violate these common sense
guidelines every day.

Don’t be one of them!

----------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed
himself from a grocery bagger in a local supermarket to an
internet multi-millionaire. Discover how you can maximize
your website profits in minimum time. For a limited time,
you can test-drive Dan's Insiders Club for 30-days
Risk-Free and get $1,165 dollars worth of bonus gifts. Rush
cover to:
http://www.websiteconversionexpert.com/testdrive.html

A Wealthy Marketers Top 10 Internet Marketing Strategies

A Wealthy Marketers Top 10 Internet Marketing Strategies
A wealthy marketer knows that the most effective internet
marketing is usually done for free. There are 10 ways to
effectively market a home business and 7 of them cost
nothing but your time. Below are 10 things that will drive
traffic to your website.

#1 Article Submission – Writing articles about the
industry in which your business falls under can draw a
large number of targeted visitors to your website. There
are countless websites all over the internet that will post
your article for free. You can also add a link to your
website at the bottom of your article and the results can
be tremendous.

#2 Press releases – Although very similar to article
submission, press releases are slightly different in format
and can also create a large presence of your site all over
the search engines. Many sites offer free press release
submission. They usually have a few upgrade options for a
fee of course, but they are usually not necessary.

#3 Craigs List – There are ways to advertise your
site in multiple cities and multiple postings without
Craig’s list blacklisting or blocking your domain
name. That site gets 20 million hits a day and can be a
goldmine for any internet business in regards to free
advertising.

#4 Redirect Campaigns – This is a paid method that
can be far more effective than CPC (cost per click)
campaigns. You only pay for someone who actually fills out
their information. If they click and don’t fill out
their information, you don’t pay. This is one of the
most effective ways to generate truly targeted leads to
your business website that you can ever use.

#5 Cost per Click (CPC)- This method can work, but you must
be extremely careful. You must have a website that converts
visitors into sale efficiently. You must track your
conversions carefully, because if you spend $500 to make
$100 you will be out of business real soon.

#6 My Space – This is another great free way to
market. You can promote your site by getting many friends
to join you’re my space page. The more effective you
are, the more chance you will have getting indexed into the
search engines.

#7 You Tube – This website is huge and you have the
ability to create your own videos with a camera, you can
make big time conversions. These videos also have a chance
getting you indexed into the search engines, and if
successful, you might experience massive traffic being
referred to your webiste.

#8 Home business directories – many of these
directories are scattered all over the internet. They
typically are free and you can advertise your website with
them. This takes a little more time as you will be
submitting individually, but the results can be worth the
effort.

#9 Ebay – Ebay is cheap. You can place classified ads
on Ebay now for $20 -$30 a month. You can redirect your
Ebay visitors to your site and this can bring decent
results if you have a small budget.

#10 Incentivized Traffic – There are several large
sites out there that you can advertise on. They will
display your capture page to thousands of people and
guarantee that they will look at your page for 30 seconds
or more. This can be very profitable. These are just 10
ways to effectively market your business on the internet.
Most of these ways require nothing more than your time. If
you put the time and effort researching these methods using
the search engines, you can become a wealthy marketer in a
short period of time. As with any business make sure your
website is up to par. It should be your top priority to
ensure that some of your traffic actually converts into
sales for whatever you are selling. Regards from a wealthy
marketer.

----------------------------------------------------
Successful internet marketing is available for the taking.
To learn about current opportunities to make money online
now => http://www.wealthymarketer900.com

How to Set Up Your Home Office and How it Determines Your Success

How to Set Up Your Home Office and How it Determines Your Success
If you are like many of people that start working from
home, your desk space is probably cluttered, and you can
rarely find what you are looking for, especially at a time
that you really need it. Setting up your home office space
truly does have an impact on your business success.

Organization is a skill that can be learned by anyone,
which is very good news. One key ingredient, which I
can’t emphasize enough, to becoming better organized,
is to take one small step, then take each step after that
one at a time. By doing this you will find that some of
those things you were putting off for a later time only
takes several minutes to a few hours to accomplish. These
small accomplishments will keep you motivated to keep
moving forward in your business.

This information is designed to help you quickly set up
your home office, so you can start building your business
in an organized way right from the beginning or if you are
a veteran to become more organized, which will also
re-energize you!

1) This is Your Business

Think about it, you are now a home based entrepreneur, not
someone else's employee. YOU are the boss, YOU set your own
hours and YOU are the only person responsible for managing
your office. I don’t know how else to say this, so I
will just tell you the honest truth, if you don’t
treat your business like a business, you will be lucky to
see any financial rewards. If you treat your business like
a hobby, you will see a hobby income. BUT if you do treat
it like a serious business your income will reveal itself
to you quite clearly!

2) Goals

Goals are a major part of having a productive and
successful environment, so set realistic goals for your
business. Your success depends on it. Set short term and
long term goals that are attainable with the business you
are working.

3) Benefits

Having a home business allows you to save money since you
are not commuting to a job everyday, can write off all
business expenses when taxes are due and it gives you
control over your work environment. The advantages of
running your own business from home are pretty obvious, but
having your office at home does have its obstacles. Most of
your time, business and personal, will be at home, so
thoughtful planning will help the productivity of your
business.

4) Create Your Workspace

This is a very important point for you to consider. The
ideal workspace is made of a few very important factors:
members of your house, the way you like to work and the
type of business you have. Pay attention to these
environmental factors that make your home office so you can
create a pleasant place to work where you can be
comfortable, organized, and productive.

5) Location

Choose the right location for your office. It should be
convenient and roomy enough for your computer, printer, and
fax. It should also be in a quiet area with minimal
distractions because you have to remember that it is a
business. Everyone in the house needs to understand that it
is a place for your business activities, and it is off
limits when you are conducting business.

I hope this information helps you jump start your business
on the right note, so you can focus on your daily business
activities, which will create the freedom that you are
striving to achieve.

----------------------------------------------------
Brian Jones is an Internet entrepreneur who helps people
reach their goals in their quest for financial and time
freedom. His goal is to coach people into full time home
business entrepreneurs. To learn more, go to:
http://www.createtimefreedom.com to get his Home Business
Success Newsletter.

For Copywriters Only: A Guaranteed Way to Eliminate Writer’s Block Forever Starting With Your

For Copywriters Only: A Guaranteed Way to Eliminate Writer’s Block Forever Starting With Your
Maybe you’re one of the few who never suffer from
writer’s block. But since you’re reading this
then I’m guessing you’re not one of the few.
It’s ok. As you gain more experience you’ll
naturally figure out what works best for you. What follows
is a technique to get you writing that never fails to work.
And it doesn’t really matter where you begin your
next killer sales letter.

Most new copywriters suffer from something similar to
perfectionism. You want everything you write to be
award-winning. To sound great as soon as you type it.

That’s a sure-fire way to start off like you’re
knee-deep in mud.

Remember one thing…

Every great, critically acclaimed writing went through a
process of revision and editing before it walked out onto
the world’s stage. Every single piece of writing, no
matter who wrote it!

So throw your perfectionist expectations out the window
right now. And then do the following…

Start with absolutely any part of your sales letter. It
does not matter and here’s why.

Once you just start writing and build on it, the rest just
follows. Unshackle your brain from having to come up with a
killer headline before you start. The key is to relax.
Relax, do NOT worry about anything…and just write.

Now here are some starting places for you to think about.

Headlines: Some writers just like having them on paper as a
kind of anchor. An emotional starting point. Fine. Do what
feels best for you.

But if you’re struggling with the headline, then just
write a rough one. I’ve done that many times and you
know what? As I’m writing the rest of the letter the
headline unfolds in my mind. I’ll go back and change
it, tweak it. I’ll keep doing that until I’m
happy with it.

Also keep this important point in mind.

Your headline, and subheads, contain your biggest and
strongest ideas about your product. They also should, in
some fashion, contain the greatest benefit for your
potential customers.

If you have NO clue about your headline, then you need to
go back and do some homework.

Start by making a list of product benefits, exactly
what’s being offered, what it will do for your
prospects, etc. And drill down to the gold. Once
you’ve done that, your headline’s in there. Dig
it out!

Your Potential Customer: Start with that person. Your
prospect. Start talking about your
prospect…what’s important to her. You know she
doesn’t give a hoot about you, your business, or your
great ideas about life.

What matters to your potential customers?

Their hopes, dreams, aspirations, needs, wants, desires,
fears, problems…on and on. That’s what you need
to talk about.

Then you’ll blend all that with your solutions.

Just start writing. It does not matter if they’re
just a bunch of notes. The key thing to remember is that by
doing this you’re greasing your own skids, oiling
your writing brain, calling your writing muse. And she will
come and talk to you.

It never fails!

Main Emotion: This is something you better have figured
out. I’m talking about your prospect’s core
emotion…strongest feeling…about your product
and what it will do for her. You will take this and use it
for all it’s worth in your copy. Yes there are other
lesser emotions you’ll need to know and use.

But the main emotion is your big gun in your copy.
You’ll use it to capture attention, build momentum
and keep her reading.

Main Theme, or Your Big Idea: Some writers never leave home
without one. They don’t start writing until they know
what it is. Others use a process of discovery as they
write. Then go back and incorporate it into what
they’ve already written. It doesn’t matter when
it happens when it’s just you and your monitor.

There you are!

You have two important things to do.

The very first thing you need to do is relax and get out of
the perfectionist trap. It’ll bring you nothing but
heartache and a blank monitor screen.

Next…just START writing something. Pick a place and
begin. The rest will follow. In time you’ll discover
what works best for you and writer’s block will be a
faded memory.

----------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed
himself from a grocery bagger in a local supermarket to an
internet multi-millionaire. Discover how you can maximize
your website profits in minimum time. For a limited time,
you can test-drive Dan's Insiders Club for 30-days
Risk-Free and get $1,165 dollars worth of bonus gifts. Rush
cover to:
http://www.websiteconversionexpert.com/testdrive.html