As an ex-CEO of a major lead company, I have built and sold
a lead company in what I'll call the hey-day of lead
companies. For more than a handful of years now, lead
companies in a multitude of verticals have seen huge growth
and profits. Let me be the first to tell you, if you don't
already know, the hey-days are gone.
I was responsible for one the fastest growing lead
companies in the industry. I was also fortunate to cash out
before the coming storm. The looming storm for lead
companies is a huge opportunity for business owners. Never
before in history of the internet has it been easier to
create leads and customers with free advertising online.
It's seems like there are growing numbers of business
owners who have found the secret to the online traffic
formula.
For more than fifteen years I have been in the business of
marketing sales tools that help companies generate more
leads and customers. The combination of a sluggish economy
and current state of increased access to massive lead
generation capabilities has created the perfect storm of
opportunity.
If you've seen what has happen to the music industry over
the past five to seven years, you'll start to get an idea
of what is happening to lead companies. Distribution
channels have changed in a huge way. Forget about being
dependant on buying expensive leads or costly PPC campaigns
from Google. The small, highly focused entrepreneur who has
figured out the online traffic formula can generate massive
lead campaigns on their own.
The best skill set to have in today's marketplace is the
ability to generate leads and customers for any business.
The knowledge of how to empower another business owner with
this ability to generate massive lead campaigns on demand
is the most universal opportunity of our time.
Imagine being able to teach anyone how to properly generate
leads within any niche market. How much value can you put
on this type of ability? Is it worth a cup a coffee to you
or to some business owner you know? It just might be worth
more than a chain of Starbuck's and easier to manage as
well.
The world of internet marketing is changing faster than you
can imagine. So I want to encourage business owners to
think big, be bold and learn how to generate leads, instead
of buying leads, cause now is the time.
----------------------------------------------------
Gil Ortega is an Internet strategist and lead generation
expert. He is an author, speaker, and consultant who can be
found at http://www.OnlineTrafficFormula.us where shows
companies how to create effective customer acquisition
systems.
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