Are You Cut Out For Direct Sales?

If you are working in the field of multi-level marketing
(or network marketing) and selling your product or service
directly to your customers, including recruiting for your
company, there are going to be many blocks that could stop
your progress and ultimate success. Direct sales consists
of real work to make it succeed and you have to be a
certain kind of entrepreneur to make your dreams come true.

In direct sales, you have to contact customers, sell them
on your service or product, close the sale and follow up.
In order to contact someone in the first place, you have to
have a list of prospects. Perhaps your multi-level
marketing company provides you with lists of names, but
more often they don't. You have to find your own. And this
can mean cold calling.

Calling on prospects in direct sales can be very
intimidating. There are so many rejections right off the
bat that you might just throw in the towel after the first
hundred calls. However, in any game such as this, you must
realize that it is a numbers game. You will always get a
certain percent of sales for each 100 calls you make.

Maybe you think that being an entrepreneur and that the
work from home business isn't all it claims. That's true if
you think that it's simply all automatic and the money is
just going to roll in. It's a lot of hard work. Being an
entrepreneur signifies someone who can start and operate a
venture for profit. Profit doesn't come from doing nothing.

You will need to have the concept that the harder you work,
the more profit you will make. And the more contacts you
make, the more sales you will eventually make. You also
have to maintain the initial enthusiasm you had when you
started, no matter how many calls you make where someone
bad-mouths you or hangs up on you. It's all part of the
territory.

Sure, you have the overall goals in mind of what you want
to achieve with your direct sales business. But how about
setting a goal for the day? Set a goal to make ONE sale.
Then work like a fiend to make that one goal a reality. Do
the same the next day. You are giving yourself successes,
and you can remember these when the going gets rough.

Have a nice space to work, with all the tools of your trade
laid out before you. If you need to refer to something when
you make a call, ensure it is handy. Then you won't get
tongue-tied and blow a sale. Get your patter down so you
know exactly what to say and when. It will go much smoother
that way.

Confront and sort out all problems you run into. There will
be some, so get used to the idea. Don't let them halt your
production of calls, but list them out and make a time to
deal with them.

Deal with things a step at a time in direct sales, but
don't let anything drag you off your overall purpose. If
you are a determined entrepreneur, you can make anything
happen if you put your mind to it.

----------------------------------------------------
Wendy Stevens as a single mom vaulted to the top of the
Direct Sales Industry in 8 months. Wendy is a former 3-time
Div I All Amer. Lacrosse Player, NCAA Div I Nat'l Champion
& Div 1 NCAA Head Coach. Wendy is one of the top 1%
earners in the entire direct sales industry. As Marketer,
Trainer and Speaker, Wendy is in demand nationally. She
earned 7 figures in networking marketing. Information on
Wendy, visit http://www.coachyoutosuccess.com

Image Optimization for Maximum SEO Impact

Images are great for a website. They can add to the overall
look, appeal, and effectiveness of your site. Images may be
necessary if you are selling a product. There are many
reasons to use images on your website, but did you know
that improperly used images can kill your site?

Large (those that have a high number of bytes) and
misplaced images can end up costing you money. They require
more bandwidth and storage space, which costs you more
money. Most web hosts offer a set amount of storage space
and a limited data transfer rate, so you will either waste
valuable space with large images or you will exceed your
bandwidth and end up paying extra for your hosting.

In addition to losing money this way, you also lose
potential customers and visitors to your site. Large images
take longer to load, and you can guarantee that if a page
takes 10 seconds or more to load, the person is going to
click away or hit the "back" button. Traffic = money, so it
is important to keep the traffic flowing.

Optimizing Your Images for SEO
The solution to this problem is not to get rid of your
images, but instead to optimize them for being viewed
online. Large images can be optimized so that they take up
less space on your webpage. The best formats for your
images are either .gif or .jpg formats (for logos and
navigation buttons, .gif works best, while photographs are
best in .jpg.) Your aim is to reduce the amount of bytes in
your graphic, while still retaining quality.

Online Optimization Tools
There are numerous image optimization tools available
online that you can use for free to help reduce these
problems and achieve maximum SEO impact on your site. How
do these work? Basically, you upload your pictures, they
process them, and then give you several smaller versions of
your graphic to choose from. You will want to use the
image that uses the fewest bytes, but still retains
acceptable quality. It is possible to reduce your graphic
size by as much as 70% and still retain quality, especially
in the .jpg format.

You can do a search for online image optimization tools and
when you find one that works for you, use it to optimize
all the images you plan to use on your web pages. This will
greatly improve your SEO.

Naming Your Images
Another way to improve your SEO is to name your images
using keywords. For example, instead of using
"image_1.jpg" as a name for your image, use a keyword to
describe what the image is of, i.e.
"image-optimization-tool.jpg." Also be sure to use a
hyphen (dash) instead of an underscore.

----------------------------------------------------
– Resource Box –
This article may be distributed freely on your website, as
long as this entire article, including working links and
this resource box are unchanged. For more tools, tips, and
tricks of the trade, go to:
http://www.elitewebstrategies.com - Empowering You to
Empower Your Business. Copyright 2007 Larry Lang All Rights
Reserved. Lang Enterprises Inc.

Are You Getting Maximum Impact with MySpace?

Are you getting maximum impact with MySpace? With more and
more community websites popping up where people can create
a profile and represent themselves as they want, no wonder
it can be difficult to get the maximum impact with such
communities as MySpace. Let's face it; everyone has likes
and dislikes as well as concerns and certain interests, so
you can really build a good social network on MySpace.
They can focus on their interests and let themselves be
heard by others in their network.

This is all a great thing for businesses in particular as
they can get a great deal of feedback from a large targeted
group of people. It is a smart idea for businesses to
invest some time to keeping up with these social networks
as they can play an important role in making or breaking
someone. Take time to consider the options for social
networks that are available to you and see who has the most
in an audience that is interested in what you have to
offer. That would be the one you want to be active with.

Perhaps one of the best ways to meet your goals is to
visualize what market you are trying to reach. Sit down
and make a list of who you want to target, what kind of
people are they, what do they look like? You can go down
to the very details of such things as what kind of car they
drive and what they do for a living. This will help you to
get a better perspective on your social networks once you
have the details ironed out.

Another great tool that you can use with social networking
is video and audio blogs. Once you get these tools down,
you will see your business grow. When you use such tools
as the video and audio feeds, you can give your targeted
audience a better understanding of what you have to offer.
It gives them a feeling of seeing it first hand. Social
networks like MySpace can help you to build trust with your
audience and it also give them a place to communicate with
you. Most every person loves to be interactive with the
social networks and if give them a sense that they have
contributed to something that they value.

So when looking into social networks such as MySpace you
want to be sure that you are getting the maximum impact
with your services. You want o reach the right audience
and give them the sense that they are a part of what you
are offering. You will find that your sales will soar and
your clients will grow. Social networks are definitely the
way to go to reach people from all over the world. This is
a great way to go worldwide.

----------------------------------------------------
Learn more about http://www.FriendsWin.org the next
MySpace. Randal Williams aka 500KMentor is a Expert
Internet Marketer, MLM and Direct Sales industry leader
with business that spans 10+ countries who has been
marketing online successfully for over 5 years now. Randal
specializes in Lead Generation, Advanced Internet
Marketing, No Cost Prospecting and SEO. To learn more about
effective internet marketing strategies visit:

http://www.aka500KMentor.com

Keep Your Spirits Up when Starting a Home Business

Running a home business can be a stressful venture. You
need to prepare and invest a large amount of time, money
and energy into this type of opportunity. It is vital to
have a fantastic state-of-mind before beginning this type
of business enterprise. You may need to work long hours and
communicate with various people to get the ball rolling. It
might be difficult fully understand how to begin and
comprehend the hard work it takes to keep a home business
profitable. As a home business owner you need to have the
correct attitude before you can successfully complete a
project of this nature. There are various methods that can
be used to relieve the stress and anxiety of this kind of
endeavor.

You should start your online home business wenture with web
site designing. First thing you have to understand is the
concept of the type of business you are trying to run. You
need to be aware that this project can make or break a
company. A home business is made up of a few different
parts. With every single step, you must relax and go with
the flow. You may run into problems with the web site
designing team. That's why it is very important yourself to
learn how to create a home business website. Issues may
arise that are unforeseen. Nevertheless, an owner of a
company must not give up. You may need to smile more and
you need to keep it cool with your employees. You can be
successful if you take one step at a time and move slowly
through the process.

Once the web site designing is completed for the home
business, you need to obtain web site traffic. This step
may be simpler or more difficult to achieve. Everyone has
their strengths and weaknesses when it comes to certain
aspects of a home business. It may need to enlist the
assistance of employees to handle certain matters that you
are not capable of acquiring. It is alright to ask for help
and to hire professional to assist in any matters that
arise. A new home business owner is always learning and
they may make a mistake or two. It is vital for the success
of the endeavor to continue to keep their wits and relax.
You can always fix minor mistakes and you can ask for help
for the bigger issues. It is simple to locate internet
resources if you have a question or concern about your home
business. Web site traffic is needed to run the company
with ease. You must have customers to become profitable.

A stress is very normal when you are beginning this kind of
business. However, it is important to be in high spirits
and take everything in strive. No one does not want to work
for someone who is unhappy and snaps at their employees all
the time. A home business owner needs to watch their
workers to be sure they are doing their job. However, when
unnecessary rage is shown, the employees will leave. You
can become successful when you relax and have an enjoyable
time building your home business from the ground up.

----------------------------------------------------
Pasi K. owns a website with resources of everything you'll
ever need to start, run and grow a home based business. To
find the best online business ideas and opportunities so
you can work at home visit: http://www.EUHomeBusiness.com

The new seller's guide to eBay

Selling on eBay is as easy as ABC!!!

If you have something interesting to sell, there are
millions of buyers out there on eBay waiting to buy it from
you. Sadly, not many have been able to gauge the amazing
potential eBay has when it comes to selling and the number
of ways in which eBay can boost their businesses.

What can you sell?

As long as the range of products you have are unique and
enticing enough to lure buyers, you can sell practically
anything on eBay. From music cds and computer software to
books and interesting gift items, you can successfully sell
everything on the mega auction site – eBay! Upload these
interesting goodies in your auction list and offer them at
competitive prices for online sale.

Don't forget to add a picture

Adding images can do wonders for your online sale, as a
good picture is far more effective than detailed
description of the item on sale. When it comes to selling
items such as costume jewelry and apparels, your buyers
would be more convinced by seeing the image rather than
reading a mere description about the specifications of the
product. Ideally, you can include pictures (at the top of
the page) to show the product from various angles to lure
buyers.

How to sell?

I feel it is crucial to create a product title that's
packed with suitable keywords in order to be easily found
when buyers search for similar products. Your product
listings must be accompanies with appropriate product
details and if the product being offered is a second hand
one, don't forget to mention this in product details. When
you sell your products on eBay, buyers pay you in advance
and offering some sort of guarantee or warranty on your
products can make your buyers feel more comfortable when
dealing with you. One thing that can boost your sale on
eBay is the number of payment options you provide to your
buyers. Offer as many payment options as you can so that
you don't lose out on a lucrative deal simply because the
options offered didn't suit that particular buyer. Buyers
generally prefer online payment options, as they are fast
and easy.

Be patient and polite with your customers

Since your buyers don't actually know whom they are dealing
with, any delay on your side to contact them can be highly
discomforting. Make sure that you follow up once you
receive a sale in order to build trust and get more
business from the same buyer in future.

One thing you must avoid at all costs is being impolite.
You need to be very polite with your customers even if they
are offensive at times. If your buyers are unhappy with the
product they have purchased, you may try giving a
replacement or at least try being sympathetic towards their
concerns.

----------------------------------------------------
John Thornhill is an eBay PowerSeller and trades on eBay
under the username planetsms. He earns $1000s every week
selling info products on eBay. If you want John to mentor
you and show you how he is so successful visit
http://www.mentorshipmonthly.com/

Harnessing The Power Of Expired Domain Names

-- What Makes Expiring Domain Names So Good? --

In short, expired domain names are a GOLDMINE. Better yet,
they are a goldmine on autopilot because making money with
expired domain names does not really require any active
work.

First of all, for those of you who may not know exactly
what a domain name is, whenever you see YourWebsite.com or
YourBlog.net, that is a domain name. In order to get a
domain name for a website or a blog you need to register it
with an appropriate company called a 'domain name
registrar.'

Domain names are pretty cheap (about 8 bucks a pop or so),
and there are tens of thousands registered every single day.

When you register a domain name, this is not a permanent
thing. Rather, you will register a domain name for a
certain period of time, anywhere from one ot ten years
usually.

Most people choose to register a domain name for only one
year at a time, and in this case the domain name must be
constantly renewed in order for the owner to keep it. Many
times, when a domain name is approaching its expiration
date, the owner will simply choose not to renew it.

-- How You Can Cash In On The Expired Domain Name Trend --

So that is all well and good, but WHAT DOES THIS HAVE TO
DO WITH MAKING MONEY??

Here is where the cool part comes in:

Every year or few years, the owner of a domain name must
pay a registration fee or else the domain name itself will
be back in the marketplace where anybody can buy it.

There are many reasons why an owner of a domain name would
not renew it, including that they simply did not realize it
was going to expire, they got sidetracked with other
business ventures, or they simply decided that they did not
want it anymore.

But the kicker is, when the domain name expires, there is
still alot of traffic being directed to that site because
of the previous owners promotion methods!

If you can redirect this traffic to your own site
(especially if the topic of the website on the expired
domain name was similar to your own website's topic), you
have a stream of new visitors coming to your website every
day that is totally on autopilot.

If, as an individual or even a small business, you set out
to acquire some expiring domain names for yourself, you
would have a very difficult time going about this. It
requires a sizeable amount of capital to be able to get
into the expired domain name game an a large scale, and it
is only on a large scale that you have massive success.

This is just a simple principle from Economics 101, people!
ECONOMIES OF SCALE, which means the little guy doesn't
stand a chance. It's the same reason that nobody can
compete with Wal-Mart, because they have such a huge amount
of working capital.

But, like the title of this section suggests, there IS a
great way for the little guy to cash in on expired domain
name traffic. There are a few companies out there that buy
up expired domain names on a massive scale, which over time
means that they have a continuous stream of TENS OF
THOUSANDS of daily visitors which they can redirect to
anywhere on the web they wish.

But instead of keeping this goldmine of traffic to
themselves, they will allow anybody to submit their own
website address and have some traffic redirected their way,
which is very affordable and efficient for the little guy
with a small budget.

This can be a great option for anybody who has a quality
website but lacks a steady stream of visitors, as this is
among the cheaper yet still effective of all marketing
options.

--Picking A Good Company To Get Traffic From --

I will say right now up front that it IS possible to be
scammed in this arena. Be on the lookout for unscrupulous
companies who pander to the hopes and dreams of aspiring
internet marketers, and then run away with their cash.

What is it that differentiates a legitimate company from a
scam in this area? One thing is that a legitimate company
will always have testimonials from customers about their
service, and a scam will not.

A legit company will also be very upfront about what their
entire operation is, and they will explain it in terms that
even an internet newbie can understand. A scam company
will take the approach of providing little quality
information, perpetuating the illusion that they know alot
about this industry and you should just trust them on this
point and hand over your credit card info.

Basically, if you have spent a decent amount of time
surfing the web, you will have developed an intuitive sense
of when a site 'just doesn't feel right.' So if you feel
any internal alarms going off, simply click off the site
and make sure you don't give them your money. Most likely
there will be absolutely no return on investment.

----------------------------------------------------
This article provided free courtesy of
http://www.FiveStepProfits.com . Find the one Expired
Domain Name company we recommend in Step Four of our Five
Step Profit Plan.

Are You an Entrepreneur?

You want to start your own work from home business and make
a real life for you and your family – one that doesn't
consist of all the demands of the corporate world. But do
you have what it takes to be a real entrepreneur? Whether
you get going by doing direct sales in a multi-level
marketing company, have your own product which you will
attempt to sell online, or want to become a business coach
for others, you have to do some self-examination so you
won't fall on your face.

Naturally, there will be no guarantees that you can make
it. You, as an entrepreneur and simply by the definition of
this alone, will have to assume all the risks of your new
business. But if you engage in excellent planning, prepare
yourself for delivering an excellent product or service,
and keep intelligent self-council, you can make your dreams
come true.

You must know what your strengths are and mentally validate
your abilities. This is so you don't get discouraged too
easily. For instance, if you are in direct sales and you
know you are great at closing sales on the phone, you must
always keep this in mind, and put your all into your calls
and making sales.

Of course, you also must be aware of your weaknesses. Maybe
you are good at sales but poor at recruiting other sales
reps – as in multi-level marketing. Know what your weakness
is and work out step-by-step how you can either overcome
it, or get someone to do that function for you. There are
always solutions. Entrepreneurs overcome and squelch their
problems.

If you aren't a self-starter, it's time you figured out how
you can attain this attitude. It's important for someone
who is going to work from home to be able to get the ball
rolling when it stops. You can't procrastinate and expect
success.

There are many different relationships you will have with
many different personalities. Can you deal with them and
get along with all types of people? You will have to
communicate with customers, possibly vendors and other
professionals such as bankers, attorneys and accountants.
If you need assistance in learning to deal with any lines
in your new business, perhaps business coaching could help
you learn how to cope.

Customer complaints will happen no matter what sort of
business you are doing in your work from home enterprise.
Do you know how to deal tactfully with someone who is upset?

Even though you will face 12-hour workdays, you can plan
out and organize your work at home business to be
everything you need. Study how others deal with problems,
and learn how to confront and handle them. You will be a
success as an entrepreneur and achieve what you desire.

----------------------------------------------------
Wendy Stevens as a single mom vaulted to the top of the
Direct Sales Industry in 8 months. Wendy is a former 3-time
Div I All Amer. Lacrosse Player, NCAA Div I Nat'l Champion
& Div 1 NCAA Head Coach. Wendy is one of the top 1%
earners in the entire direct sales industry. As Marketer,
Trainer and Speaker, Wendy is in demand nationally. She
earned 7 figures in networking marketing. Information on
Wendy, visit http://www.coachyoutosuccess.com

5 Simple Steps to Adding Offline Marketing to Your Online Business

Taking my struggling consulting business online and
following the business model I now do turned everything
around for me, financially and otherwise. So when I started
hearing from my mentors that I might want to add some
offline marketing tactics back into the mix, I was hesitant
to say the least.

But then I started studying and learning more about some
specific direct mail strategies, and recognizing the power
they have, I started wondering in maybe I wasn't missing an
important piece of the puzzle to take my business up
another notch.

Then I started seeing some amazing results from my
colleagues who were using direct mail in addition to their
online marketing efforts - things as simple as a postcard -
and I decided I needed to get into this game myself. (I'll
keep you posted on my own results in a future article.)

How do you get started adding direct mail marketing to your
mix? Here are 5 simple steps:

1. Start collecting physical addresses

You may have the addresses of those clients and customers
who have purchased from you already, which is a great
start. But you also want to start collecting snail mail
addresses from those people who sign up for your list. This
way, when you're ready to send a physical mailing out,
you'll have all the information you need. AND, as email
deliverability gets muddier, you'll always have this other
option of reaching your audience.

2. Plan a campaign

I always tell my clients to plan an online promotion
campaign when they are ready to market a specific product,
program or service, instead of sending out a single
announcement. The campaign I recommend typically includes a
minimum of three emails.

Same goes for an offline mailing. You need to plan a
campaign, with more than one mailing, in order to truly get
and discern a return on your investment.

3. Go cheap the first time

Something I learned when I was the PR director for a
university was NOT to do an expensive mailing until we had
cleaned our list. Peoples' addresses change for a variety
of reasons and you may not always have the most up-to-date
ones when you're ready to send your mailing.

So, here's a tip to clean your list before you start
investing in some higher-end mailers. Send a postcard that
has your return address on it to your current list. Then
update your list via the returned postcards you get. Then
make sure you have your return address on every mailing you
do to keep your list as up-to-date as possible.

4. Keep it simple

Do a postcard, which gets read right away, with a simple,
direct, compelling message and an immediate call to action,
with graphics that don't distract but support your message.

5. Track your mailings

The easiest way to do this is to send your readers to a
simple website address (URL) that you only use for the
purposes of that mailing. All you have to do is redirect
that URL to your existing web page (where your offer
resides) using the tracking link feature in your shopping
cart. That way you can tell how many people typed in the
URL and how many people took advantage of your offer. This
is how you measure your return on your investment.

Getting started with adding direct mail to your marketing
mix isn't difficult. And by combining your online
strategies with offline ones, you'll be gaining a lot more
clients and customers and bringing in a lot more income.

----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & Coach T,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .

Maximum Impact Advertising

If you sell a product or service, and want to be successful
quickly, you must tell people about it through advertising
and marketing.

TV, radio and newspaper are still considered the major
media for effective marketing off-line.

However, a lot has changed with these top three marketing
vehicles in the past 15 years.

In this article some critical changes are revealed that
have occurred and how you can get the maximum impact for
your advertising dollar.

Television is primarily an entertainment medium. Research
shows the average person spends more time with television
than with radio and newspaper combined. For many years, TV
was considered the most powerful advertising choice because
of the huge audience it provided. Even today, nearly
everyone watches some TV every day.

There are three things you must consider before spending
money on TV advertising - limited lifespan of your ad,
audience fragmentation, and ad avoidance.

Keep in mind that once your ad has aired, it is gone for
good. There is no way your potential customer can refer
back to it. This fact makes it imperative that you run your
ad many times to embed your message in the mind of the
viewer. Frequency is important with any advertising, but
especially broadcast.

Audience fragmentation is one of the major problems local
broadcast television faces today.

At one time, a huge TV audience was split over only a few
local channels. Community businesses could reach a large
majority of their potential customers very quickly. Large
national companies, such as Coke, only had to choose from
the three major networks - ABC, CBS or NBC - to reach over
80% of the population.

Today, with cable and satellite TV, this same audience is
now fragmented over 200 or more channels. The percentage of
viewers on local TV has dropped dramatically. Yes you can
run ads on cable and they will spread them out over ten or
more channels. This shotgun advertising has not worked well
for small businesses because many of these stations have
only a half percent or less of the total viewers. And, what
are the odds that they will be watching during the 15 or 30
seconds that your ad is presented?

Ad avoidance is also a very rapidly growing problem for TV
today.

Because the public watches TV primarily for entertainment,
they see advertising as an unwelcome interruption - not
unlike the hated telemarketing. This was true 30 years ago
but there was nothing a person could do about it except
channel surf or leave the room. As you know this was, and
still is, often done. Today, with TIVO, pay-per-view,
public broadcast stations, and the multitude of satellite
and cable channels, the public has shown a willingness to
pay for reduced interruption from advertising.

Radio has similar problems. It is also primarily an
entertainment medium. As such, advertising is also
considered an interruption. Satellite radio is one of the
fastest growing industries today primarily because people,
again, are willing to pay to avoid commercials. In fact,
most new cars have satellite radio built in.

Additionally, radio has evolved into an entertainment
source for primarily driving, and background noise at work.
If you buy any radio advertising, it should only be aired
during drive time.

At home, radio use drops off. People can play CD's or
listen to satellite radio. This way they can choose exactly
the music or programming they prefer without commercial
interruption. The radio industry understands that folks do
not want to be interrupted with advertising. Many times
radio stations promote themselves by offering "more music,
less commercials".

Newspaperes have had their ups and downs, but have steadily
maintained their local readership base and strength for
local marketing. Even when radio, then TV, came on the
scene, people still were loyal in reading their local
newspaper.

Unlike TV and radio, advertising in a newspaper is not
viewed as an interruption. In fact, one of the reasons
people buy newspapers is for the advertisement content.
Surveys have shown among 15% and 23% of those buying a
newspaper do so primarily for the advertising.

You see, people do want to see and read advertisements.
They do want to - and need to - buy products and services.
They just want the ads on their terms.

TV's best day of the year is Superbowl Sunday, delivering
nearly 40% of U.S. households. In striking contrast,
newspapers consistently deliver well over 50% of your
community households. They do it every day, 365 days a
year. Now that is some serious marketing power.

Another advantage over broadcast that only newspapers can
deliver is engagement of the consumer at the moment they
are making a buying decision. When a person is reading your
ad, it is because they choose to. At that time you have
their full and focused attention. And the working life of
your newspaper ad is enormous because it is physical and
static. Your potential customer can refer back to it
anytime they wish, or even cut it out.

You may have heard on TV or radio that newspaper
subscriptions and readership are dropping. This is true.
But it is not to the degree they would like you to believe.

What they do not tell you is newspaper on line versions are
growing much faster than the 7% or so losses in
subscriptions. In fact, you will find newspaper web sites
are usually the busiest web sites in any community. Be sure
you take advantage of this.

Now you can see why today's trend among business people who
are in-the-know is away from broadcast and back into the
old, reliable newspaper. Most all the major stores are
getting back to the basics and finding the print
advertising to be the best return on investment. So will
you.

Newspapers, of course, should not be your only advertising
medium, but it is the solid foundation on which you build
an effective marketing plan in today's environment.

----------------------------------------------------
Dr. John E. Neyman, Jr. is owner of Leaders Excel in which
he specializes in coaching, websites, and optimization. If
you would like to grow in your leadership ability contact
Dr. John at john@LeadersExcel.com or
http://LeaderExcelSolutions.com