Seven Unique Advantages of an Information Marketing Business
Have you always wanted to start your own business since the
days of your childhood lemonade stand? Not sure what
business to focus on especially in today's market? Did you
know that the Information Marketing Business has seven
unique advantages over any other proven business models?
Unique Advantage 1: There is a low barrier to entry. You
can start with very little money.
When I was in the restaurant business, each store cost us
about $150,000 to $200,000 in equipment and tenant
improvements for the location. It was a lot of money just
to get in, and none of it was guaranteed to succeed. We
never knew whether the location would be a winner and we'd
be able to break even or recoup our money. We were only
hoping we would make a profit.
There is a very high barrier to entry for traditional,
brick-and-mortar businesses. With information marketing,
you can start profiting virtual within the next 24 hours.
You can turn the faucet on and profits start coming in. It
won't be much at first, so don't quit your day job, but
it's possible to start generating revenue extremely fast.
Unique Advantage 2: Tremendous leverage.
You can replace a lot of manual, repetitive tasks that you
would traditionally have to do with things that can be
automated and delegated in this business. This is unlike
the restaurant business where working with customers and
answering their questions is done every day. In the
information marketing business, this can be totally
automated.
And the best part is as your business matures and becomes
more sophisticated the easier it will be to handle most of
the things automatically.
Unique Advantage 3: Low amount of customer interaction. You
don't have to spend much time responding to clients.
In group and product programs, you can create an extremely
successful and profitable business and impact a lot of
people. This is the key. Many of you have a passion for
what you do. You want to change the world and help a lot of
people. You can help a lot more individuals when you are
not bogged down solving the problems of one specific,
problematic customer who demands a lot of your time. You
can never satisfy them.
With an information marketing business, you can minimize or
eliminate customer interaction. Only your best customers
will be getting access to you. Another benefit is that your
income doesn't stop when you stop working with clients.
This is a big issue for many professional consultants,
coaches, speakers and therapists.
Unique Advantage 4: You don't need a staff.
This is one of those misconceptions. I will tell you that
most successful information marketing businesses do have
employees. The more successful they get, the more employees
they have. Some have actual employees and others have
virtual assistants or independent professionals working
with them. They build large teams that allow them to grow
faster.
But you can start in your spare time with just one staff
member. You. And when you grow, and hopefully you will
grow fast, you can add additional people to your team. They
don't have to work with you in your office. They can work
remotely.
Unique Advantage 5: It can be done out of your home office.
You don't need to rent space.
When I first started my business, the most comfortable
place to work was my couch. I had my laptop on my legs, my
legs on an ottoman, and that's how I was typing my messages
and did the recordings for my first few products.
Picture me sitting on my couch in my living room just
enjoying my environment and creating something that, to
this day, generates revenue. I didn't have to get up and go
to work, drive in traffic, or deal with unruly coworkers or
rude and demanding bosses. It was all out of my home office.
To this day, I run my business out of my home office in
Irvine, California. My in-house team consists of myself, my
wife and my assistant and I have a team of virtual
assistants, audio technicians, and web designers.
Our business is very big and sophisticated, but we didn't
start this way. It started very, very small. My goal is to
show you exactly how to do it, assuming you don't know
anything, you have very limited resources and you don't
know technology. That's how I want to help you get started,
step-by-step.
Unique Advantage 6: Huge profit potential.
This happens for two reasons. First, information products
and programs have humungous markups. Something that costs
you $1 can be sold for $10, $20, $100, and in some cases
even $1,000. Your hard costs are very low and your profits
will be very high.
We used to call my restaurant a "penny" business. You have
to watch every single penny that's spent or wasted because
the profit margins are so slim. In information marketing,
you can afford to make big mistakes because you will still
make a profit. That's a huge advantage.
You don't have that luxury in any other business. The
service business definitely doesn't have it because you
employ other service professionals who may be delivering
some of the work to the clients. If a mistake is made, who
gets paid to fix it? None of this happens with information
marketing.
Unique Advantage 7: The information marketing business is
scalable.
Once you build the formula and platform, it allows you to
skyrocket the business. It's almost like revving the engine
of a car. It may take a while but once you get it going, it
will take off like a rocket.
Once everything is built and you know how to drive it, you
can rev it up, pedal to the metal, and the business will
skyrocket. Why? It's leveraged and not dependent on you.
It's dependent on duplicatable formulas, systems,
automation and delegation. This allows you to quickly rev
up your business and scale it.
How do you duplicate yourself? I know many of you often
think to yourself, "I wish there was another me. I wish I
could somehow clone myself." It's not that easy when you're
solo professional. Hiring another professional of your
caliber, education, personality, characteristics and skills
is virtually impossible. It's hard to team up with more
people.
Information marketing doesn't have the traditional barriers
most conventional startups have; instead it has amazing
potential for growth, profitability, and success. Here's
to your success!
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The author, Adam Urbanski, Founder and President of
Marketing Mentors, teaches professionals and business
owners proven strategies to leverage their know-how into
low-cost, high-profit information products and programs.
For a four-hour fast track training go to his website at
http://www.infoprofitfasttrack.com