When you have the right information, climbing to the top of
Google in a very short period of time is entirely within
your reach. I am living proof. Two weeks ago, I launched my
new website, and now I have multiple listings on page one
of the Google search results.
An Empirical Truth
Scientists make their way in the world relying upon
empirical truths. For those who are unaware, an empirical
truth can be defined as, “verifiable or provable by
means of repeatable observation or experiment.”
In essence, if you can observe it once, then it is
interesting. But, when you can repeat the experiment and
achieve the same observations multiple times, then you have
evidence of an empirical truth.
From my own observations, what I am about to tell you is an
empirical truth, because I have observed it happen again
and again.
The Challenge In Exposing The Truth
Anytime someone writes about how to influence placement in
the search engines, the writer faces a difficult choice.
In order to light the path of those who come after the
writer, the writer must provide some kind of proof as to
how the methods work and what kinds of results the writer
was able to achieve using the methods.
Introducing the quandary.
In order to believe my story, many people want to see my
keywords so they can personally verify my story by
reviewing the Google search results. Although you may not
be competing directly with my website and the keywords on
which I rank, one can almost guarantee that my competitors
may stumble over my tutorial at some point in the future.
In other words, if I told you that I was trying to rank for
the keyword “cock-a-doodle-doo”, then you (the
reader) could validate my results. At the same time, my
competitor might discover this article and decide to use my
methods and my keywords to outrank my own website in the
search engines.
This actually happened to one of my mentors. In a public
discussion of these same methods, he had given a bone to
the readers of the forum where he was participating in a
discussion. Within eight weeks, two of his top competitors
held the top two spots for his keyword phrase, and after a
five-year run at number one in Google, he suddenly found
himself sitting in the number three spot.
So, the question is how I tell my story in a way that will
help you to also see the light, without giving away the
light bulb…
Have A Little Faith In Those Who Are Looking Out For You
Some of you may choose to have faith in the story that I
tell. Others will choose to deny my methods, on the
principle that they cannot see my results for themselves.
All I ask is that you have a little faith in my story. Then
run your own test. Your test will not require a major
investment, but when you see your website climbing from
nowhere to somewhere in the Google results, you will be
glad that you took my story on a little bit of faith.
Some Background
One of my mentors, Bill Platt, has been telling me about
these methods for years. But to be honest, the picture just
was not clear in my brain, for longer than I would care to
admit.
Now and again, I would read something by one of the
Internet gurus, and they would tell that they used these
methods themselves. When the really rich people on the
Internet tell you something about how to perform well on
the Internet, it has always been my position that you
should listen. I listened; well, I mostly listened anyway.
I hooked up with Bill shortly after having been told the
importance of article marketing. Bill seemed to have the
answers concerning the article-marketing model, having been
in the business himself for a number of years, through his
website (http://www.thephantomwriters.com).
Bill always told me that writing articles was about
generating traffic and sales from the placement of my
articles in ezines. He had also told me that if I played
the game right, I could even benefit the rankings of my
website in the search engines.
I started using Bill’s article distribution service
to put my articles into circulation.
Bill had also advised that his client’s, who get the
greatest benefit from article marketing, use multiple
systems to distribute their articles. He advised that
Willie Crawford (http://www.gitofftheporch.com) was one of
the Internet guru’s who used more than one
distribution service to put his articles into the wild.
Bill said that using more than one service was a good
thing, because most article distribution services have
their own unique reach, enabling the writer to get
published in more ezines and on more websites. He
emphasized that the goal should be to get as many people to
your website as possible, using your articles as a method
for introducing the reader to your website.
Beware Of Your Own Smartness
After using Bill’s article distribution services for
a few months, I had the privilege of reading John
Reese’s Traffic Secrets
(http://www.trafficsecrets.com). John offered many useful
tips for a successful online business, but one piece of
advice he offered I implemented immediately.
John emphasized the importance of tracking our results. He
said that in order to see what is successful, we must have
a method in place to enable us to track where our traffic
came from. Suddenly, I realized that although I knew that
my website had been driving a lot of traffic, I had really
no idea where that traffic was coming from or its cause.
Let me clarify that a bit. I knew that most of my traffic
was coming from the large numbers of articles that I had
distributed through Bill’s service and the service of
one of his competitors (http://www.isnare.com). But, I did
not know which articles were generating the bulk of my
traffic.
So, I followed John’s advice and bought a software
package designed to help me track my results
(http://www.dynatracker.com). Then, I told Bill that from
that day forward, we would need to use tracking URL’s
with all of the articles I distributed through his service.
Bill agreed that tracking was important, but he suggested
that there are better ways to track results than the one I
was proposing. I listened to John, but I did not fully
listen to Bill’s advice. Looking back, I kick myself
daily for not listening to Bill in that one moment.
Tracking Your Article Results
Bill had always told me that using the Dyna Tracker was a
good product for tracking my results, but it had an
inherent problem. That problem is that I would be passing
the search engine Link Value from my articles to my
tracking software and not to the individual pages of my
website.
If only I would have listened… I ran a full-year
worth of articles with the Dyna Tracker links in my
resource boxes. While Bill was telling me to dump the Dyna
Tracker links, I was busy praising the value of the data I
collected from the software.
One Test Blew My Mind
On one of my regular phone calls with Bill, I told him that
I was launching a new website to complement what I was
already doing. I asked Bill if he had any recommendations
that he would give me on the new site.
Bill told me that I would not like his answer, but if I
wanted to hear it, he would tell me.
I have to be honest, a knot formed in the pit of my stomach
as I braced for his comments.
He told me that I should get back to basics. He told me
that I already knew from experience that articles would
help me to drive traffic to my website. I did know that.
Bill recommended that I do two articles per week for twelve
weeks. I have done that before, so I knew that I could get
good results from that advice. He told me to use more than
one article distribution service to put those articles in
the wild. I followed that advice as well.
Then Bill got to the stomach punch. Bill told me to throw
away my Dyna Tracker and provide direct URL links to my
website. He also told me to keyword some of those links to
my website, for the purpose of influencing my search
placement for those keywords.
He told me to test the idea and to measure my results in
just a few weeks. He told me if the methodology did not
work for me, then I could start using my Dyna Tracker again.
He also suggested that I should use his Link Building
system to develop 100 inbound links to my website,
targeting the keywords that I felt would be important to my
business. (http://www.linksandtraffic.com) I figured it was
worth a try. Bill had never led me astray before, and I did
not expect he was doing so then.
The Results
Within just a few weeks, I was getting a good amount of
traffic to my new website. Strangely, I found that I was
getting far more traffic from the search engines than I
ever had before, yet the website was almost brand new! That
just flew in the face of that sandbox theory we all hear
about.
So, I started testing the keywords that Bill targeted in
his linking job on my behalf. Wow. I found my brand new
website sitting in the #12 spot in the Google search
results on a two-word keyword that is actually pretty
competitive. I also found the keywords we targeted in the
campaign sitting in the #1, #1, and the #3 spot in the
Google search results. I also found many page one results
in the Yahoo search results as well.
Cock-a-doodle-doo! The light bulb went on, finally.
Then two weeks ago, I started another new campaign for my
newest website. Within 24 hours of completing that website,
I had distributed my first article promoting the website.
Within 8 days of releasing that site to the public, I also
had page one and page two listings for a wide range of
keywords that I have so far targeted for my new website.
When In Rome, Do As The Romans Do
I mentioned three of my favorite teachers in this article:
Bill Platt, Willy Crawford, and John Reese. I felt all
three needed a mention, because all three have taught me
things that have helped me to make money online. If you
would like to learn from their expertise yourself, just
Google their names.
The most important thing that I have learned since starting
my website is that if I want to get rich online, I need to
listen to those who are already making money online.
My hope is that you will listen to them too, so you can
join us at the top.
----------------------------------------------------
Clinton Douglas IV, writes articles on internet business.
In one week you could have hundreds of people coming your
site “making you hundreds of dollars” while you
sleep. Visit his site now; Learn the insider secrets to
Building an Online Empire ==> Learn How to Make Money Fast.
http://online-empire.vasrue.com
