Three Powerful Ways To Get Endless Website Traffic

Three Powerful Ways To Get Endless Website Traffic
Gone are the days of cheap banner ad and pop up traffic.
It is becoming increasingly harder to develop good traffic
sources, and even more traffic and more highly targeted
traffic is needed as web searching becomes faster. It is
not unfathomable to click through 20 or 30 or even 50
websites in 20 minutes, searching for exactly what you are
looking for. As more people get hi-speed internet, I
believe it will be even more difficult to keep a customer
on your site. Only the very best will survive--are you
ready?

Today I will cover some of the best techniques that are
currently available and how to maximize your return on
each, and literally generate more traffic than you can
handle.

Pay-Per-Click (PPC): PPC is extremely popular today among
internet marketers because it circumvents the search engine
optimization process. You literally buy your way to the
top of the list when you buy PPC. Two keys here: 1) You
must be highly targeted. If you only sell specialized
hunting equipment for elk hunting, you cannot afford to buy
"hunting" or "fishing" as keywords. You must buy "elk
hunting". You won't get as many clicks, but they should
cost you less and they will convert at a much higher rate
than the general terms. 2) Do not bid your way to the
very top of the list. You will pay too much for the spot.
You see, the first spot gets a lot of clicks from "happy
clickers"--they click in to your site, and if it isn't
exactly what they want or doesn't load fast enough, they
click right back out--leaving you with the bill for their
click. But if you bid the 3rd or 5th spot, it is less
expensive, and the people clicking on those ads are more
likely to be genuinely reading your ad to see if it is what
they want.

Article Writing and Submission: Article writing and
submission creates some of the most highly targeted traffic
possible, as long as you write specifically to your
purchasing web site audience. One thing that is incredibly
powerful with this is the emotional connection a reader
develops with the style of writing in the article.
Therefore, it is important that the copywriter for your web
site also be the writer for your articles, if at all
possible. The style of writing is one of the things that
prompts a reader to click through to your web site, and if
the style remains the same, you are more likely to create a
customer out of the click.

Ezine Advertising: One of the keys with ezine advertising
is targeted ezines. The more tightly targeted the topic of
the ezine, and the more highly correlated that topic is
with your web site, the higher the chance that you will be
productive using that ezine. Another key with ezine
advertising is testing and tracking. You must track every
source. Create a spreadsheet and put in each of the
sources, the price you paid for the ad, and the number of
leads or sales you generate. If you do not do this, you
will likely fail at ezine advertising. Some ezines will
make you a lot of money, and others nothing, but if you do
not know which, you might simply break even, or worse yet,
lose money.

----------------------------------------------------
Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://myinternetbusinessreview.org also
checkout http://www.squidoo.com/my_internet_business_review

Home Business: Driving Traffic With a Landing Page

Home Business: Driving Traffic With a Landing Page
Most people get into a home based business with an
affiliate program or by joining a network marketing
company. And one of the benefits of becoming part of an
established program is the fact that much of the
advertising documents are done for you. Such as a website,
sales copy, banners, etc.

But if you want to maximize your advertising dollar you
need to set yourself apart from the rest and a landing page
also known as a "squeeze page" is the perfect method.

Creating your own landing page gives you freedoms to
generate traffic you don't have with the company website.
Below are a few ideas that will increase your traffic when
utilizing a landing page over the company website.

It's not all about you

The information on the landing page should not be all about
you nor should it divulge your entire product. The key to a
good landing page is "what's in if for them". You want to
make it captivating so they are willing give you their
information to find out more about what you have to offer.

Every good landing page will provide something to the
reader. In order for them to give you what you're looking
for, their name and email address, they want some value for
that information. This can be in the form of a free e-book,
news letter or maybe a series of training on say driving
traffic to your website. If the information you provide is
of value, this positions you as an authority and increases
your chances of making a sale. The key here is to always
give before you expect to receive.

It's all about traffic

Make sure you headline utilizes the main keywords you want
to use to attract you prospect. And make sure you use it
within your first six words. This helps the spiders know
what your page is about and how to list you.

Also very important make sure the words on the page are not
just words; they should have real meaning to your niche and
provide search engine optimization benefits. In other words
use good keywords that will cause someone looking for your
product of service to want to click and go further. Pick
wisely, and don't use too many. If you use them too often
you will look like a spammer and that will hurt more than
help.

If you like to be in front of a camera, video is a great
option for your landing page. People like to know who they
are dealing with. If they see a real person who is offering
real value you are more likely to have them move on to the
next page.

I hope these few tips help you as you think about the
design of your landing page. If you follow these few tips
you will see increased traffic over the standard provided
page offered by your affiliate program.

----------------------------------------------------
Bob and Cindy are both home based business entrepreneurs
with 15 years experience in owning Real Estate and Network
Marketing businesses. You can own your own business today
that provides residual income for your future. To learn
more about how you can secure your financial future... Go
to: http://www.ThingsLookGreatIn2008.com
Visit our blog at
http://www.BuildingOnlineBusinessSuccess.com

Some Simple Methods And Tricks To Choose The Best Expired Domain Name

Some Simple Methods And Tricks To Choose The Best Expired Domain Name
Choosing a good and workable expired domain name could be
very confusing and tricky; most of us tend to choose and
pick one that will eventually turns out a dud and wastage
of time and money. Picking a good domain from thousands
upon thousands may pose you some problems, because you just
can't buy one looking at its name and syntax. Before
choosing any, you will need to follow a strict guideline
and protocol considered to be the norm of the business.

Several types of expired domain names could be purchased
through a vendor. There are some perceptible differences
that exist in the nature of the nomenclature of the domain
names. Even though, a shorter version is costly, there are
some longer domain names that are excellent as well. Before
choosing one, you will need to look the following aspects
that usually make expired domain names priceless and
premium.

Top level domains: Many of the premium expired domain names
are usually top level and you just have to type their name
on the address bar of the browser to navigate to the web
site.

Top level expired domain name is easy to remember and
recall: It is very crucial to pick up a top level domain
name because people can easily recall the URL of the web
site. Big league names like Yahoo, Google and MSN are easy
to recall web URLs that are so premium and rare.

Proprietary nature: Most of the famous web URL's have one
thing in common; each of them represent a particular
business idea or concept. As you look at their name, you
can easily create in instant opinion about what they sell
and deal with. For example: Look at Amazon.com or Half.com.

Choosing a good expired domain name is as critical as
creating a great looking web site. If possible, go for a
top level domain and as far as possible, avoid a sub domain
that resides within a main domain. Here is a classical
example:

Let us say that you have a memento selling business and you
wish to go online to sell your products. Now, if you wish
to buy an expired domain name, which one of the following
do you prefer?

a) http://www.freewebsite.com/yourname/memento,
b) http://www.your-online-memento-store.com,
c) http://www.YourOnlineMemento-CompanyName.com
d) http://www.BuyMemento.com

Without any doubt, it makes a perfect sense to buy the last
domain name (http://www.BuyMemento.com). The reasons are
very simple and straightforward: The simpler and brief you
are, more visible and credible you will be! People flock to
buy only simple and top level type of expired domain names.
A simple top level expired domain name is more productive,
result oriented and it offers better leverage to the owner.
Such domains also offer and fetch you instant results and
enhanced acceptance from site visitors. If you are
intending to sell expired domain names to prospective
buyers, your main goal should focus on buying those domains
that are top level and effective in their nature.

----------------------------------------------------
John Khu is an author and also a seasoned professional with
vast experience in expired domain name business. He is the
owner of the path breaking web site called
http://www.expireddomainsecret.com which provides complete
and up-to-date information on expired domains and their
eternal secrets.

How to Know When You're Not Quite Ready to Start Your Own Business

How to Know When You're Not Quite Ready to Start Your Own Business
"If you think you can or if you think you can't, you're
absolutely right"

The Big Search Engine Optimization Myth, Responsibility and
the Wrong Mindset.

It's amazing how much you can tell what someone's really
thinking, or what they really want, from what they say. You
don't have to be an expert or psychologist to work this out.

Here's is a tip for you. Whenever anyone says anything at
all, your wife, husband, friends, partners, you should
focus on 2 things.

1. What they're saying, and
2. Why they're saying it!

Most people don't know the real reason why they're saying
anything but you can learn a lot by studying this. They
certainly won't know how much they give away.

Here's what I'm getting at. The biggest, most asked
questions my new clients have when they want some advice on
starting a new business, marketing online or making more
money from their existing business...is..........

"Jimmy, can you tell me about Search engine Optimization
(SEO) Or, " Can you optimize my website for search engines?"

When I hear this I have to laugh, because I hear what
they're saying, but I know what they really mean is:

"Jimmy, can you sort out my website for me so I can just
sit on my backside while Google sends me lots of traffic
making me lots & lots of money for doing absolutely sod
all?"

Now, don't get me wrong - SEO is an important part of any
marketing strategy. But to think about basing your whole
marketing strategy around SEO and hope that Google will
send you traffic, and continue to send you traffic, means
you've got the mindset for running a business completely
wrong. You're doomed to failure!

But Don't Worry; It's Not Your Fault! Here's What You Need
to Understand

Without going into keyword research & testing strategies
and how to build a website around it, this is much more
important.

The qualities needed to set up and run a successful online
or offline business today, are exactly the same as it was
15, 50 or 2,000 years ago ....long before the internet
existed. Determination, persistence, burning desire,
continuous self improvement, hard work,continuous
education, testing & measuring, smart marketing etc, etc.

This still applies to running a business online!

Now that the internet is here, everyone thinks they can get
a piece of the action without any effort. Lets face it,
although everyone says they want to have their own
business, if you actually handed them a ready made, proven,
easy to use business template on a silver platter, most
people will run a mile....... or they'll give you 197
excuses why the time's just not quite right for them!

Why? Quite simply because most people are scared stiff of
taking on the responsibility for their own success and/or
failures.

So when they approach me about starting a business and ask
the big SEO question, from the offset they are
sub-consciously telling me that they want to hand all
responsibility over to someone else like Google........or..
ME!

At least if it fails, then they can conveniently pass the
blame. And if succeeds? Well, with that approach...It won't!

Don't worry, I'm sure that was the first question i asked
too. The point I'm making is, be prepared to embark on a
journey of self discovery and improvement before success
and happiness can be fully realised.

Most people are actually more scared of success than failure

Why do you think everyone spends all their spare time,
hours, days, weeks on social networking sites like
Facebook, online chatting, gaming, forums, blogs? The
answer is, the same reason they watch Eastenders, Dallas or
Coronation Street. It's not only to escape from their
mundane lives but it's to exonerate them selves from any
responsibility.

Don't get me wrong, some of this website stuff is fun. I do
like Facebook because it saves me time and makes it easier
to keep in touch with old friends. But spending all your
free time watching crap TV or on social websites is the
equivalent of sticking your head in the sand.

In the famous words of the great Scottish comedian, actor,
musician, Billy Connolly when asked by chat show host
Michael Parkinson;

"So Billy, as someone who came from a poor working class
background in Glasgow, an abused child with very little
education, how did you get to become so obviously very
talented & hugely successful?"

"Well" he replied "I didn't get it sitting watching the Des
O'Connor show"

That sums it all up for me!

So the point is, if you spent one hour a day, every day,
learning about marketing and the secrets of setting up an
online business, instead of hiding, how long would it be
before you could resign from your job? 3-6 months I bet!

How many people are prepared to do this? Very few, (which
is just as well)

It would be wrong for me to say it's easy to make money
online, but it's fair to say that it's easier now than it
ever was to start your own business..... IF.....and only
IF....you're prepared to commit, educate yourself and to
keep learning! These days, you don't even have to leave the
house or spend days in the library researching different
markets to get started (although you should maybe try it)

Any successful business (online or offline) must be built
upon a series of proven marketing strategies.............at
least ten!

SEO can be done last only when all the other strategies are
in place.

So let's get back to basics. If you really want to have
your own successful business, you must start with working
on your on self-image to convince yourself that you deserve
success and then develop the confidence within yourself to
take on the responsibility necessary to succeed.

I have read numerous books on this subject of self
improvement so I'll save you a few years of trial, error &
frustration by recommending THE book you must get which
will change your life. It changed mine.....most other books
I read didn't make much of an impact.

Run a search on Amazon for "The New Psycho-Cybernetics" by
Maxwell Maltz and get your attitude and mindset ready for
success.

It only takes 21 days!

To your success,

Jimmy Crangle

----------------------------------------------------
Jimmy Krangol is becoming quite a buzz in the marketing
world. You can sign up to Jimmy's Free 7 day marketing
course "How You Can Make £4,297 Per Day Sitting at Your
Computer In Your Underwear" at
http://www.topsecretmarketing.com/courses

How to Determine if A Home Business Is Right for You

How to Determine if A Home Business Is Right for You
Although you have known about home based businesses for
some time, you may not have really looked at the
opportunity seriously. Here is your window of opportunity
to help you decide if it is something you want to do. While
it is not for everyone, you may be the one that it is best
designed for. Here are some simple questions to help you
decide about starting your own home business.

Do You Want To Be Independent?

By now, you have seen plenty of ads that talk about being
your own boss. Yes, you can make a new start in life and
become independent and self-employed with your own home
business. You will get to be the one that calls all the
shots.

Reality, however, demands that you not expect this to
happen overnight. With the right home based business
opportunity, however, combined with quality instruction and
help, it is very possible for you to be self-employed
within a rather short time.

Do You Have A Marketable Talent?

If you are aware of some training or talent that you have
that others need, then you are a very good candidate for a
successful home business. Once you understand how to best
market your services or products, then it should not be
long until the customers or clients come to you.

Even if you do not have a marketable talent, however, there
are still many ways to make money online. You can get a
work at home job (which means you have a boss but work at
home), market other people's products as an affiliate
marketer, or sell business opportunities such as are
available with either MLM or network marketing
opportunities.

Are You Self-Motivated?

Another quality that is necessary for a successful home
business is that you have the ability to motivate yourself.
This means a little self-discipline. If you have that, then
you can probably do quite well with a home business.

If you need someone else over you to tell you what to do,
like a boss, then it is probably not for you. That does not
mean, however, that you could not team up with someone else
who works from home! A potential partner could be looking
for your abilities and help.

Do You Love To Learn New Things?

Having a successful online home business means that you
will need to learn some new things, too. New marketing
techniques, for instance, will be required to keep your
home business operating at peak efficiency. You may also
need to learn about building successful Web pages, search
engines and how they work, linking, and more. It all adds
up, though, to doing business better, which means a better
profit for your home business.

Are You Ready to Start Now?

Your new home business could be started rather quickly -
depending on what kind it is and what you need to get it
going. Many tips and helps are available online to get you
going successfully. If you need ideas, you may choose to
look at Web sites that offer things like the Top Ten Home
Business Opportunities, or something similar.

Another important key to having a successful home business
opportunity is to recognize an opportunity when it comes
your way. This could be the day - and probably should be -
when you make the right decision about your new home
business.

----------------------------------------------------
Ronald Hudkins is a successful Internet marketer well
versed in the initiatives, and marketing practices if takes
to be a successful Internet entrepreneur. He is a MLM team
leader in an affiliate home based business servicing both
the national and international market places. For guidance,
training, resources and mentorship join his motivated team
at http://www.ezinfocenter.com/9999222/FREE

Optimizing Your PDF Content: Discover Missed Opportunities

Optimizing Your PDF Content: Discover Missed Opportunities
Most people are pretty good about getting their webpages
optimized, however most people are missing an opportunity
with other content. Keep reading to find out if you are
too.

Most people don't realize this, but you can actually
optimize a PDF document.

A lot of my content is in PDF format. All my white papers
are PDF, as well as my newsletters.

Why?

- PDF content will look good on everyone's screen, unlike
web pages where you have to consider various different
settings and resolutions.

- PDFs are often downloaded to people's desktop and
therefore have a longer "shelf life" ' they may come across
the PDF in the future, but with a web page (even a
bookmarked one) they are not likely to accidentally come
across it again. They would have to actively go to your
site to see the page again.

There are many other "pluses" for PDFs.

Now don't get me wrong, I'm not saying all content should
be in PDF. It definitely should not be. But there is
value to a PDF and it has its place within your content and
your marketing plans.

There are ways you can make your PDF more search engine
friendly to get maximum benefit out of it. Here are some
of the steps:

1. Make sure your PDFs are text based. Using images is
just fine, but don't make the actual content within your
PDF an image. Use images to enhance your content and
illustrate your points.

2. Complete the document properties. Most people are
unaware that this is an important step.

The most important property is the Title.

The Title property, if present, typically represents the
words that will be displayed as the heading of the search
result. It's the equivalent to the html title tag.

If you don't complete the Title property, the search engine
is going to generate a title from the PDF's content, and it
may not be what you would choose ' it may not be compelling
or use your keywords well.

3. Use keywords within your content. It's just like a web
page, you want good keyword usage. You should never spam
or stuff your keywords in any of your content, but you do
want to make sure you use them well.

4. Build links into PDFs. Make sure you include links in
your PDFs, and pay attention to the anchor text used.
Search engines do recognize these links.

5. Don't get caught up in "versionitis" ' which means don't
get too hung up on making sure you have the very latest
version as soon as it comes out. Search engines do "read"
and index PDFs, their capabilities tend to lag behind with
the new versions of Acrobat. Although Acrobat 8 is out, for
now you should save your PDFs as version 1.6 (Acrobat 7) or
lower to ensure search engines can index the content.

6. It's true boys and girls - size does matter. You can
"optimize" the size of your file, so it isn't too big and
annoying for the engines and users to download. If you
have the full version of Acrobat you simply Select
Advanced>PDF Optimizer. You may also want to enable the
"Optimize for Fast Web View" option in the
Preferences>General Settings panel. This allows the PDF to
be "loaded" a page at a time, rather than waiting for the
whole PDF to download.

7. Don't forget to tag your PDFs You can add tags to your
PDFs, similar to html tags. With your PDF open (while using
the full version of Acrobat) select
Advanced>Accessibility>Add Tags to Document.

Consider how PDFs may help your marketing and search
efforts and start implementing them following the above
guidelines.

----------------------------------------------------
Jennifer Horowitz is the Director of Marketing and co-owner
of http://www.EcomBuffet.com

Since 1998, her expertise in
online marketing and Search Engine Optimization (SEO) has
helped clients increase revenue and achieve their business
goals. Jennifer has written a downloadable book on Search
Engine Optimization and has been published in many SEO and
marketing publications. Jennifer can be reached at
Jennifer@ecombuffet.com

How To Build Your Downline Fast In Any MLM Program!

How To Build Your Downline Fast In Any MLM Program!
Massive success in any MLM program requires that you build
a large 'downline' of motivated representatives. While you
should always work steadily and consistently to recruit new
people into your network, you also need to know how to
build your downline fast.

This is especially true when you are just starting out. The
number one reason most people fail to profit from
legitimate network marketing opportunities is that they
don't know how to build their downline quickly enough. Your
downline holds the key to your profits.

So, what is the quickest way to build your downline?

The fastest, most effective approach is to use the Internet
to generate leads! In other words, you can combine on-line,
direct-marketing tactics with any MLM program. All you need
is a web site and a good e-mail lead capture program.

It sounds almost too easy, right? Let's take a look at the
basic concept, then the steps involved, and you'll see why
this works.

The Basic Concept: On-line Recruitment is Easier

In the 'old' days of multi-level-marketing, you had to do a
lot of footwork off-line. Selling products and recruiting
new representatives required hunting down 'leads' wherever
and however you could. Often, this meant trying to recruit
friends or family, going door-to-door, hosting seminars,
etc...

Doing it that way is a lot of hard work!

The Internet, however, completely revolutionizes the
process of finding people who will be interested in your
products, and in the business opportunity itself. This is
because the Internet allows you to target the people who
are already searching for a good multi-level program to
join.

Also, because you'll be following up with leads via e-mail,
you get plenty of opportunity to persuade and convert them
into active members of your team. You'll even be able to
educate them and keep them motivated so that they'll build
their downlines fast, too!

So, what are the steps in promoting an MLM the
'direct-marketing' way?

1 Get your own website address, and set up a 'lead capture
page'.

2 Send targeted traffic to that page.

3 Follow up with collected leads via autoresponder.

4 Track your 'conversions'. You can create a separate
e-mail list dedicated solely to members of your downline,
and ask them to opt-in to it. Use this special
downline-only list to teach your recruits how to set up
their own lead capture pages.

The above four steps are at the heart of the method for
building your downline as fast as possible.

Obviously, you'll need to acquire certain skills ' like
building web pages, learning how to use an autoresponder,
etc.. -- if you don't already have them. This is more than
can be covered here, but you can find plenty of help
on-line for free. Just go to your favorite search engine
and do a search for "internet marketing forums".

Make sure you get this whole process automated, and you can
duplicate it for any MLM program you're involved in!

----------------------------------------------------
Haydn Tomas is a professional web designer and affiliate
marketer who has been making money online since 2000. For
more money making tips and ideas, visit me at
http://www.superaffiliatecashsecrets.com/blog

Why and How To Do A Split Test

Why and How To Do A Split Test
A split test is a wonderful tool that marketers use to
increase their conversion ratios, their sales and their
profits from their marketing efforts. I can pretty much
guarantee you that if you aren't using split tests in your
marketing approach that you are quite literally throwing
money away. Split tests are used both in the offline
marketing world as well as in the online internet marketing
world.

So what exactly is a split test?

A split test is a technique used to create the most
profitable marketing message by testing various components
of that message to maximize the effectiveness of each
component. Here's an example that should make the concept
clearer to understand.

Let's say you create a brand new ebook that you want to
sell online. However, you really don't know how much you
should charge for that ebook. You can use a split test to
figure out exactly how much you should charge. Here's what
you do.

Create two versions of your web page that is selling the
ebook. On one version you can put the lower price and on
the second version you can put the higher price. You then
want to send the exact amount of traffic to both versions
to see which version of the page performs best. The lower
price page might generate more sales and more profit than
the higher price page. The lower price page might generate
more sales, but less profit than the higher price page.
Sometimes, believe it or not, the higher price page might
generate more sales and more profit than the lower price
page.

Why is it important to split test? By split testing, you
identify what works best in your marketing approach so that
you can maximize sales and profits in your business. For
example, let's say the higher price page generated more
sales and more profit than the lower price page. If you
would have just went with the lower price without split
testing the different price points, you would have lost out
on a lot of money.

There are many different components of your marketing
message that you can split test. You can split test the
price, the headline content, the headline color, background
color, graphics vs. no graphics, an opt in before the sales
page vs. just a sales page. You can split test video vs.
no video or audio vs. no audio. Be creative and you will
be able to come up with tons of different components in
your marketing approach that you can split test.

Once you do a split test and you come up with a winner, the
next thing you want to do is identify another component
that you can test or come up with another variance of the
component that you tested previously. For instance let's
say the price that you tested was $37 vs. $67 and $37 won.
Maybe you might want to test $37 vs. $47. The reason why
is because the $37 price might outperform the $67 price,
but the $47 price outperforms the $37. Wouldn't you want
to know that you can charge $10 more for your ebook?

By implementing split testing into your marketing efforts,
you would be amazed at what you can discover. Not only can
these principles be used for your existing marketing plan,
you can take your discoveries and use them on new projects
that you might work on, thus saving time and money in the
process.

----------------------------------------------------
Mark Garland is the owner of Analyzed Marketing Solutions
(http://AnalyzedMarketing.com).
If you enjoyed this article, you will absolutely love his
latest Marketing report that will teach you valuable
website and business marketing strategies that will provide
long term results.
http://www.AnalyzedMarketing.com/newreport.html

"Owning" an Online Bookstore the Easy Way

"Owning" an Online Bookstore the Easy Way
I've always wanted to have a bookstore/knitting store, and
having one online is so much easier than a bricks and
mortar store. However, there are pros and cons to each, and
I'd like to share them in the hopes that my story can help
anyone interested in opening an online bookstore in their
own carefully researched niche.

Finding your carefully researched niche is important for
several reasons. With the likes of Amazon and Barnes and
Noble as competition, you have to carve out a very specific
small piece of the online bookstore pie and serve it with
whipping cream. By that I mean, you have to create a very
focused smaller bookstore that offers something that bigger
websites don't have - a very warm, personal touch.

The Pros of Owning an Online Bookstore

I have chosen affiliate programs as the basis of my
bookstore because I don't have to deal with receiving
payments, accepting credit cards, processing orders,
storing inventory, taking back orders, shipping, and so on
and on.

I have my own website, customized and under my control, I
don't have to dress up, do my hair, makeup etc. to go to
work, my store is open 24/7/365 to customers around the
world, I never meet cranky people face to face (just
sometimes in emails!) and my store is private and always
peaceful (no cranky kids!).

I had two options for running my online bookstore, I chose
the first. I can simply fill my site with quality, relevant
content pages and encourage visitors to click through to
the merchant's website to purchase, or I can use a data
feed to create a carbon copy of the original store on my
website. I still have to write original copy, to make it
unique and not be penalized as duplicate content, but I can
have a huge site instantly, automatically updated. Visitors
then don't need to leave my website to make their purchases.

The Cons of Owning an Online Bookstore

Of course there are always arguments against shopping
online; the cons are that bookstores are lovely places to
visit. There are book signings, readings, and the joy of
finding a few interesting books, taking them to a
comfortable chair, and giving them a good look before
deciding whether to purchase. And of course, online sites
malfunction more often than stores have to unexpectedly
close.

As an affiliate marketer there are some things that can
make online shoppers annoyed, reluctant and skeptical that
you won't have to deal with personally, but you will have
to be convincing enough to overcome their hesitation.

If your customer knows exactly what they want, no problem,
but if they want to "window shop" the process can be
painfully slow as they move from page to page. If they like
to "scan and let something pop out at them", they can
become frustrated at only being able to view what fits on
one page at a time.

When it's time to pull out the plastic, they may question
the security of ordering with their card online, wonder if
they want to pay high shipping costs, and what happens if
they need to return an order?

How I Made My Decision

Most of the cons can be compensated for or avoided by
careful choosing of affiliate programs. Few online book
companies simply offer books. They also offer reviews,
contests, coupons, and ways to participate in what feels
like a community.

Website design with care taken to make navigation clear and
simple can make browsing and comparison shopping easier,
and of course stores with great track records,
testimonials, and security in place make all the difference
with consumer confidence.

For me, love of my niche combined with love of books
convinced me that I'd made a great choice, and success is
almost assured as my next love, writing, makes it easy to
write book reviews. If this all makes sense to you, then
you must might want to try an online bookstore.

----------------------------------------------------
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