Swapping links is still a tremendously popular method of
building incoming links to your website and so increasing
your visitor numbers.
But there are still an astonishingly large number of ways
in which web masters make it difficult for other people to
exchange links with them.
And let's be honest - the easier you make it for other web
masters, the more links you will end up with.
So let's examine some of these ways as examples of tactics
you should avoid if at all possible in your campaigns. All
three of these examples are things I have seen on live
websites in the last week or so, so these are really going
on right now.
1) Demanding A Minimum PageRank (PR)
To many web masters, PR is the be all and end all of link
swapping. To a certain degree this makes sense but be aware
that Google is getting smartrer all the time. If it spots a
site with no PR0 sites linking to them then this may well
look unnatural.
And Google doesn't like annatural. It's one way Google
ascertains whether you're trying to "game the system" and
if you get caught you may find yourself delisted from
Google altogether.
What's more, a PR0 site will likely gain Page Rank at the
next Google update if it's a new site, so you would have
had a quality link on that site if you were willing to be
patient.
Infact, I've had sites go from PR0 to PR4 in a single
indexing (and plenty of other people have experienced the
opposite as their Page Rank vanishes overnight).
So the point is - you're making decisions based on a highly
fluid and flexible quality like Page Rank whihc will be
constantly changing. And as a result you're shooting
yourself in the foot.
Make the *quality* of the site in question the primary
decision-making factor and I think you'll have a far better
long-term strategy.
2) No Blog Links
It's true that spam blogs (or "splogs") are rife but
equally there is an ever growing number of good-quality
blogs with excellent content, high readerships and lots of
incoming links.
Excluding blogs altogether rules out exchanges with a huge
pool of sites that are perfect for link exhcanges so take
off your blinkers.
Indeed, with blogs being accepted into standard search
engines and directories *as well as* specialised blog and
RSS directories, this can even mean that they offer your
site even more that a standard website.
3) No Link Exchange Form
Too many sites still expect web masters to email them to
exchange links rathet than filling in a small form on their
website. Not only is this frustrating for potential linkers
because it's so slow but emails increasingly get lost in
cyberspace or in today's spam filters and so may not even
be received.
So use a contact form which makes life easier for visitors
to your site and also ensures you get all the information
you need to make a decision about te suitability of
potential link partners.
----------------------------------------------------
Richard Adams is the creator of an exciting, brand new
course on how to build your own website from scratch in 7
days or less with no technical knowledge. Take a look today
at: http://www.easyecommercewebsitedesign.com
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