Traffic Secrets Of A Savvy Super Affiliate
On March 27th, 2008, Jeff Walker released his much-awaited
Product Launch Formula 2.0. Numerous affiliates promoted
the product and it did VERY well. However, some affiliates
were much more effective than others. Some affiliates made
no sales, while others made DOZENS of sales.
As one of the affiliates who made dozens of sales, please
allow me to share with you what I consider the "traffic
secrets" that made the difference. Hopefully, you can apply
some of these techniques in your own marketing. What will
perhaps shock you is the fact that NONE of the things that
I did are really new. They are just good old-fashioned
marketing and traffic generation tactics that you already
intuitively know. They are also the traffic generation and
sales secrets that I have freely taught in my writings
since 1998.
Here, in no particular order, are my very effective, super
affiliate traffic secrets.
1) Effective Copywriting.
I think of all my marketing efforts as "basic copywriting."
So no matter whether it's article marketing, forum
posting, blogging, email marketing, or using other
techniques, I use proven copywriting techniques.
That means that I consistently use benefit-filled
headlines, and sub-headlines.
That means that I answer the "what's in it for me?"
question.
That means that I "get insider the conversation going on in
my prospect's head."
You'll see what I mean as I share what proved to be my most
effective tactics. However, I began with BASIC keyword
research... but with a twist. I simply asked myself, "What
will hundreds... perhaps thousands" of people be looking
for on the day that Product Launch Formula 2.0 launches.
The obvious answer to me was "the best bonuses offered by
affiliates marketing Product Launch Formula 2.0."
Therefore, my marketing efforts centered around THAT fact.
Please notice that anyone who enters a similar term into a
search box WOULD be actively shopping for the best Product
Launch Formula bonus. Therefore, by choosing a VERY focused
term to concentrate my efforts on, I laser-focused on
buyers!
2) Email Marketing.
One time-tested method that I used in reaching clients who
would benefit the most from Product Launch Formula 2.0 was
my email newsletter. Sticking with the premise that
effective affiliate marketing is just good copywriting, my
emails had to follow proven copywriting principles too.
Since your emails CAN'T work unless they're actually opened
and read, I had to use "headlines" that accomplished this
task. I had to use benefit-filled email subject lines.
Knowing how much of a challenge email marketing can be, and
knowing how difficult it can be to build a subscriber
database, the question of "What would be the best bonus
possible?" also became glaringly obvious.
So, part of my bonus package was a solo mailing to a list
of 120,000. Needing to protect my clients from questionable
products, I had to emphasize in my email marketing (and in
my other marketing) that I had to approve ALL solo mailing
before they were locked in. So, I had to do pre-launch
coordination.
Since my solo mailings were on a first-come, first-served
basis, that introduced the scarcity factor.
Incidentally, as Jeff indicated that he would have a
relaunch of Product Launch Formula 2.0 on April 2nd, 2008,
I had to ask if that bonus was still viable. The bonus
still made sense but could only be offered to a few, and
all of those mailings would have to be scheduled for June
2008 or later.
3) Article Marketing.
Deciding to target the term "product launch formula
bonuses," I wrote over a dozen keyword optimized articles
on that topic. These articles were distributed via article
distribution services as well as posted to my websites,
blogs, etc.
Simple, yet effective.
While many people were busy arguing about whether or not
articles worked any longer... especially in the
short-term... I simply used them.
4) Search Engine Marketing.
Basic copywriting applies to search engine marketing too.
So, the few ads that I ran using pay-per-clicks all had
benefit-filled headlines. They all also had my most
important keywords right in the headlines and bodies of the
listings.
The articles, blog posts, etc., put in the search engine
spiders' paths ALL were optimized for my primary keywords.
Therefore, on launch day, Google was kind enough to give my
listings 6 out of 10 front-page places for the term
"Product Launch Formula Bonuses" and "Product Launch
Formula Bonus."
The number of front page listings that I had for that
critical term fluctuated from time to time but was always
between 3 and 6 out of 10.
Most of the "Search Engine Results Pages (SERPs) listings
that I had did something MUCH more critical though. They
actually DESCRIBED my Product Launch Formula Bonus Package.
Yes, you could look on the front page of Google, and right
there you could read that Willie Crawford was offering:
- A solo mailing to 120,000
- Free access to a 2-day seminar that others would pay
$1997 for... and that this seminar was guaranteed not to be
a pitch-fest!
- Two 1-hour one-on-one consulting sessions
The wording that showed up in the search engine listings
was deliberate and critical! It told those that I would not
reach through any of my other methods exactly what they
would get when they purchased through my Product Launch
Formula affiliate link.
5) Specific Ordering Instructions.
Since it would be extremely easy for customers intending to
order through my affiliate link to inadvertently order
through another affiliate's link, I gave very specific
instructions on HOW to order.
I "redeployed" my homepage at http://WillieCrawford.com for
this purpose. On that page, I told them:
- How to clear their cookies (complete with a Camtasia
Video demonstrating the steps for Internet Explorer and
Fire Fox users).
- How to coordinate approval of the product to be offered
through their solo mailing in advance. Basically, I asked
them to submit a ticket through my helpdesk. I knew that
the helpdesk would prove the be the most reliable
communications method practical.
- What the different parts of my bonus package was.
- What affiliate link they absolutely had to use in order
to qualify for my bonuses.
6) Becoming An Authority Site
My friend, Dr. Mani, had often written of his Authority
Site Process. He also offered a special on his Authority
Site Process Course that I decided to enroll in and then
follow as closely as practical. It did involve a little
work, and my schedule was busy enough that I wasn't sure
that I'd follow through, but I did force myself to...
although not always in a timely fashion.
I directly attribute what I learned in Dr. Mani's Authority
Site Process Course with dozens of front page listings for
numerous keyword phrases :-)
With my concentrated efforts, I became such an "authority"
that within just a few days, I had several competing
affiliates listing THEIR bonuses on my "Product Launch
Formula Discussion Forum."
On launch day, members of The Internet Marketing Warriors
began comparing bonuses right on the Warrior Forum.
Several times they referenced my forum as a resource set up
to impartially discuss "Product Launch Formula
Bonuses"... providing links to that forum. This resulted
in other affiliates listing their bonuses on my forum
(boosting its authority), and in more search engine
relevance since Google also noticed the links from The
Warrior Forum to my forum.
As you can see, NONE of the traffic secrets that I used to
get my Product Launch Formula Bonus Package noticed were
rocket science. What is perhaps not so obvious is that
everything that I did was very scientific. Everything that
I did was tested and tracked very closely. The results
were irrefutable!
I've just shared with you EXACTLY how I generated dozens of
sales for a $1997 product as an affiliate marketer. None of
those things required any large cash outlays. They just
required taking a little action... and THAT is the real
secret ;-)
----------------------------------------------------
Willie Crawford is an Internet marketer with over 11 years
of experience at generating massive website traffic, and
sales using viral marketing techniques. Viral Document
Toolkit is his favorite tool for creating rebranded PDF
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