Wednesday, November 28, 2007

Five Things A Money Making Opportunity Offers On The Internet

Five Things A Money Making Opportunity Offers On The Internet
We all have dreams and I suggest to you, somewhere in that
"dream machine" is a money making opportunity. Yours might
be things like buying a new car, a new home, providing a
college education for your kids, traveling more, quitting
your job, making more money or maybe retiring earlier. It
usually boils down to needing more money in order to
fulfill our dreams. In this article we will look at five
things a money making opportunity online offers the average
person.

1. You need choices and the Internet offers it to you. When
you go online looking for a money making opportunity, you
may or may not have a clear-cut idea of what you are
looking to do or get involved with on a full time level.
The best thing to do is to think about a hobby you enjoy or
maybe an area of your skill set. If you can make money in
one of these areas your chances to succeed will go way up.
The Internet offers you more choices and chances to find
this type of opportunity for you.

2. We do not want to overstate this, but when you are
looking for a money making opportunity you will not want to
spend a lot of money to get started. The average person
cannot start a McDonalds franchise because of the cost.
But anyone, anywhere in the world, can join an Internet
business for little or no money out of their pockets these
days and turn that into a great extra income for them.

3. One thing that makes the Internet so attractive as a way
to make money is you can do it pretty much hands off. Once
you get your money making website set up and a marketing
strategy in place, the words autopilot come to mind. If
you get a frequently asked question section on your website
you can handle most customer service issues in the form of
an FAQ (frequently asked questions).

4. The Internet offers many great money making
opportunities to you without the hassles of employees,
office hours, working weekends. This is true because you
are open year round, every day, all day long. Your
business never sleeps even when you choose to do so.

5. Making money from home is a big draw to a lot of people.
Everyone wants to work at home and using the Internet is a
great way to do it. You can think of all the benefits of
doing things that matter most to you but a few include
staying home with the kids, saving money on gas, setting
your own schedule, and so on.

This is 5 things the Internet offers for every money making
opportunity you look at online today. Now all you need to
do is find the right one for you.


----------------------------------------------------
Aubrey Richardson is the founder of http://www.logofax.com
a Logos & Clip Art site and has created
http://www.internet-based-business-opportunity.com to show
others how to build a successful online business. Find out
how you can profit online too with his popular free
ecourse, available at: http://www.aubreyrichardson.com

Affiliate Marketing Success

Affiliate Marketing Success
Affiliate Marketing is a popular form of online advertising
where an advertiser pays based on the performance of the
advert for a chosen action such as a click through, lead or
sale. Other website owners may sign up for affiliate
schemes and earn money for customers they refer.

The beauty of affiliate marketing is that you can earn
money without the hassles of having your own product or
service. You're earning money without the headaches of
stock, distribution, customer service and so on. It's seen
as a fair form of marketing as those websites that generate
high numbers of sales or leads are rewarded with large
payments while those that don't deliver any results don't
get paid.

Since the advent of affiliate marketing many work at home
opportunities have highlighted the earning potential on
offer and suggested huge sums of money can be made. While
this is theoretically true most people who have aimed to
make a fortune with affiliate marketing will still be
struggling to make a decent profit.

The key reason most sites relying on affiliate links to
earn their revenue fail is because they rely too much on
the affiliate links and not on creating a unique website of
their own. Consumers have become very media savvy and are
often wary of blatant adverts. Click through rates from
online banners are extremely low and smarter methods of
engaging a customer is required. This can be achieved by
creating a website with lots of unique and useful content
that gets updated on a regular basis. The content should
be relevant to the affiliate links you use. For example, if
you wanted to make money from a mortgage broker affiliate
scheme you could include an article on the benefits of
mortgage brokers and how to pick a good one. At the end of
the article an affiliate text link could allow people to
request an appointment with a local mortgage broker which
would in turn earn you a commission. If you simply create
a page with banners for mortgage brokers your site offers
no value and is unlikely to create a following. Having
unique and relevant content for your affiliate links will
not only increase the conversion rate on your page it will
also attract more people to your website as the search
engines love fresh and unique content.

Another common mistake is to try and cover too much. Many
people think they will earn more by signing up to hundreds
of different affiliate schemes. The reality is you are
much better off creating a site targeting a particular
topic. For example, you could create a website hosting
comparison website or a electronic product review website.
Both of these examples add value and create a reason for a
customer to visit your site first rather than direct to the
advertisers' website. Remember that content is king; keep
it unique, fresh and relevant to your affiliate links. You
will attract more visitors and will boost your conversions
by leading them towards the action you need them to take
such as making a purchase. Done right there is no reason
why you can't earn a substantial income from affiliate
marketing.


----------------------------------------------------
Richard Greenwood is author of Finance Overhaul, an ebook
which teaches how to achieve financial success by working
at home online - http://www.financeoverhaul.com.au

Project Quick Cash Review - A Real Deal or Overhyped Junk?

Project Quick Cash Review - A Real Deal or Overhyped Junk?
The creator of Viral Profit Machine, Two Minute Profits,
Silent Profit Machine and On Demand Profits Alok Jain is
going to launch Project Quick Cash on Thursday, November
29th

I received an advance review copy from Alok and have put
together this review to help you decide whether this
product is for you or not.

Project Quick Cash is a collection of 5 underground
innovative, money-making techniques to generate quick cash
online. These techniques are quick, easy to implement,
require zero or very low investment and can be used to make
easy affiliate and/or adsense income.

Project Quick Cash guide is around 80 pages with 7 chapters
(Introduction, one chapter for each technique & Conclusion)

Here is a brief description of the each technique

Technique #1 - Cashing the spike part 1

This is one of the most innovative, never heard before
techniques. It is about cashing in on the hot trends, but
the most impressive part of this technique is the smart
steps he described to find & then cash in on these hot
trends.

The detailed steps with screenshots make it a no-brainer,
but you need a bit of practice & understanding of this
concept before you can really start making quick cash

Technique #2 - Cashing the spike part 2

It is a variation of the first technique but really
powerful. Here again you identify hot trends but this time
your focus is on completely different type of trends.

It is a very simple, zero cost technique and can be
repeated as many times as you like to keep on generating
income.

Technique #3 - Underground niche profits

This is one of my favorite techniques. It's again simple,
zero cost technique that will add at least $500 to your
bottom line (with just 30 minutes of daily work).

Technique #4 - Super placement targeting

The fourth quick cash technique is based on a recently
added new feature in Google Adwords. Only a few in the
world know about it, it is still uncompetitive, very cheap
but laser targeted and goldmine for affiliates.

I've used this technique in the recent past to build a
targeted list in a popular niche & made some nice affiliate
commissions!

Technique #5 - Leeching on a launch

Sorry can't reveal anything about this technique, yeah it's
that powerful. I implemented it as soon as I read it and
made some quick cash (for just about 45 minutes of work).

Okay, all this sounds great but I'm sure you're still
wondering quietly to yourself, would this actually work for
me?

Lets avoid any hype and be honest.I'm sure you must have
seen all that quick cash e-books earlier but not been able
to make any money off of them, right??

But truly PQC is completely in a different league & really
powerful, although you may need to spend sometime in
understanding these concepts well before actually
implementing them.

Also you may not get it right first time, but once you'll
learn them well I'm sure you'll also be able to make some
quick cash without putting much effort.

I've already tested couple of them & got the results so I
do not see any reasons why it can't work for you!


----------------------------------------------------
Learn more about Project Quick Cash, my own results and the
killer bonuses that will give you edge over other Project
Quick Cash users!!
http://www.ebizfaststart.com/PQC-Review.html

Does your domain name help your ranking - Yes and No

Does your domain name help your ranking - Yes and No
Last week I read an article about the myths of search
engine ranking. The very experienced writer stated that
your domain name does not help with ranking. To a point she
is correct, however there are other things to consider when
using a broad statement like this.

Lets look at one of the ways you can build links to your
site, being article marketing. Effective article marketing
can bring many links, and traffic if done the right way.
The articles are from 400 to 600 words and each have there
own resource box and link back the writers site.

The articles are then submitted to many article directory
sites that accept articles from thousands of authors. The
best known site being ezinearticles.com. The articles are
then made available to others provided they are kept in
tact and with the link back to your site. Effectively this
is like newspaper syndication and allows your article to be
used in many different places, allow your site to get
credit. Now this means that your article, while submitted
to a few sites, can start appearing on many others.

Also add in RSS which allows blogs to display your
articles, pulling them directly from the article sites,
then you can see how articles can spread quickly.

Now many of these sites accept articles only in text format
and this is when the domain name becomes important.

In a recent project I got a site from zero to in the top 50
out of 66 million, just using this method. The site name
had the main keywords right in the domain name.

Now some say there are no good domains left to do this. All
you need to do is think outside the box a little, by adding
words to your prime keyword. For example the site I had
been working on was CompleteHomeOrganizing.com prime
keyword is home organizing and the site is set up as a blog.

The site is only 90 days old and has just begun to gather
email addresses and first names. I always recommend you get
the traffic to take action when they get to your site
others wise what use is the traffic.

So always keep in mind that your domain does have some
effect in ranking as people will also link to you in the
simplest quickest way, which is by copying and pasting your
URL.

Article Writing is a very effective and low cost way of
getting a site at zero up and running quickly. Some people
think they cant write however that is a matter of guidence.


----------------------------------------------------
Paul Easton is a self confessed online marketing nut - who
helps from an "in the trenches, doing it" point of view.
Search engines and linking for long term traffic a
speciality. Get a Plan for free web Traffic here:
http://www.SEOTrainingLive.com/

A Personal Niche Blogging Experience

A Personal Niche Blogging Experience
The most common niche blogging roadblock is also
unfortunately, the very first thing that has to be decided
upon when developing a blog. Every blog requires a topic,
theme or niche and until you find or choose yours', you'll
have nothing to write about and nothing to offer your blog
visitors.

How Do I Choose a Niche?

Some Internet marketers subscribe to the "passion theory";
choosing a niche based on passions(s). While others believe
it's better to find a need in the marketplace and develop a
niche to fill it.

I can tell you from personal experience, I've done niche
blogging both ways. In my particular case, they both proved
productive and profitable, yet still, I know in which
direction I will go from here on in.

Let's see if this makes sense for you by first asking
yourself these 3 questions:

1. If I commercialize my passion(s), will I continue to
enjoy them in the same way I do today?

2. Will I still enjoy my passion(s) if I'm "working" with
them 8 or more hours a day?

3. And if my passion becomes my work, what will I do on my
"off-time"?

PASSION THEORY

You see, from personal experience, when I chose to create a
niche around my passion, everything about my passion became
work related. My passion became a business and I had to
think too much about "other people" and what they wanted to
know and learn and buy relative to my passion.

Ultimately, my passion became my job and during my free
time the last thing I wanted to do was anything relative to
my passion.

MARKET DEMAND

When I chose a niche based on market demand, and kept my
passions out of the equation, I had a life. I focused on my
niche during working hours, then I had my passions to enjoy
and relax with during off-hours.

Generally, our passions are our hobbies. Our hobbies are
things we do to relax and immerse ourselves in something we
thoroughly enjoy. It's our downtime, away from work and the
chaos of our lives; our sanctuary.

When you start to monetize and market your passions, they
tend to lose their tranquil effect and before long there is
no distinction between what we do for work and what we do
for fun. You know the old saying...."all work and no
play....".

When you choose a niche based on business reasons, and you
go to your computer to start your business day, it's all
business. It's the part of your day where you are focused
on providing products or services in exchange for financial
compensation, and that's that. Of course you do so with
integrity and compassion for your customers, but at the end
of the day, you can leave the work and "go home" to your
life and your passions.

It sounds very black and white. And for most folks it will
be. But there's also a gray area to consider.

PROFESSIONAL PASSION

A passion for providing something of value to others that
can only be offered in the business world. A passion that
provides a service to others that you have the skills,
experience and knowledge to provide, and you enjoy doing
so. A professional "calling", if you will.

Such an example would be my professional passion for
training. Teaching people and sharing knowledge with others
about topics I know and love. Creating training manuals and
implementing training programs and executing training
courses is something I have loved doing since I was a young
child when I use to "teach" my younger brother everything
under the sun, much to his dismay!

So for me, choosing a niche based on my passion for
training, and considering my personal areas of knowledge
and experience, eliminated the niche blogging roadblock
that you may very well be facing right now.

I hope "my take" has offered you some helpful "food for
thought" and will make your own personal niche blogging
decisions easier.


----------------------------------------------------
If you find yourself still unclear on how best to choose
your niche, I highly recommend the "Niche Checklist" audio
at
http://easyblogsrus.com/niche-blogging/a-personal-niche-blog
ging-experience/ . It's a short, but informative checklist
of things to consider when selecting a niche.

MLM Lead Generation Using a Funded Proposal

MLM Lead Generation Using a Funded Proposal
Beginners to multi-level marketing (MLM) always have a cash
crunch at first. Money is tight, budgets are short and
patience is a virtue. The mistake that most people make is
expecting to see a massive profit immediately. To tell you
the truth, that will probably not happen.

You will need a way of raising some cash while you build
your list. The question you should be asking right now is
"How do I do that?" This is where a funded proposal makes
it's center stage appearance.

A funded MLM proposal is a simple concept. Offer a low cost
product or service on the front of the offer. Then you
build some trust and rapport with the visitor/client.
Finally, you offer your "main" product or service on the
back end. Many MLMers do this with great success and you
can, too.

The funded proposal helps in two areas. First, it acts as a
list builder. As people take advantage of the initial offer
you make, they are added to your mailing list. This is what
is known as lead generation. Second, they put a little cash
in your pocket to offset advertising costs. This is what
makes it a "funded" proposal.

Now we need to go over how you can get people to see your
offer. There are several free ways to do this.

Safe lists. This is probably the lowest cost option you
will have. A great portion of them are free to join but
there are paid ones as well. The members of a safe list
agree to receive ads from other people on the list. In
exchange, they get to send their own ads. Free members send
only to other free members while paid members send ads to
other paid members in addition to the free members. It
should be easy to see why a paid safe list would be more
responsive. The paying members are serious about their
business and they are more likely to actually read your ad.

So how can you use this method? Send your ad as often as
the list allows. Create several different versions of the
ad and keep track of what works and what doesn't. In this
way, you will have a good feel for which campaigns to use
in other advertising mediums. Along the way, you pick up
some great leads and possibly some cash to boot.

Traffic exchanges These are another low cost option.
Basically, you post your splash or landing page in a
rotating system. You agree to view other people's ads and
you are given credits. The credits are used to display your
page to the membership. Usually, for every two or three ads
that you view, your ad is shown once. The good thing about
this is that actual peoples see the ad, thus you have more
chance of a conversion.

Again, this can be used for your funded proposal. Like
above, create several different ads and watch what works.
Since you have real people seeing the ad in real time, you
can get a good idea what prompts a visitor to click your
offer. Thus you have a gauge to use when you take your
campaign to the next level. Once more, you generate some
leads and make some money along the way.


----------------------------------------------------
To read my free report "Top 4 Reasons People Fail in Online
Marketing and What you can do to Avoid Failing Yourself" Go
Here =>
http://www.mlmfundedproposalmarketing.com/trk.php?c=9891&u=F
UNDED-01
Jared Heinitz is a full time Affiliate & Network Marketer
living in Provo, UT. He teaches how to use a funded
proposal using free/low cost marketing methods to generate
10-15 leads on a daily basis.

Working at Home - Can you really earn big money?

Working at Home - Can you really earn big money?
If you are sick and tired of being sick and tired when it
comes to your pay cheque that barely covers the bills, your
'in the red' bank statements, the increasing interest rates
and the "more month than money left" situation you find
yourself in each month, there is something you can do to
change it.

While we all dream of riches it's a sad fact that most of
us will struggle from one pack check to another for most of
our working lives through to retirement. A significant
minority of people are waking up to the fact that there has
to be a better way to work and live. After all, who do you
want to make wealthy, yourself or your employer?

To escape the dependence on your pay check requires taking
things into your own hands. The traditional model of self
employment does however have its limitations. It requires
that you have a skill people require and your income may be
limited by how many hours you can work. A smarter way to
work is to establish a business that's income is not
limited by the hours you work. This is where the Internet
comes in.

Establishing an online business allows you to work from
home and has potential to earn money around the clock even
when you're sleeping. You don't even need any stock if
using techniques such a affiliate marketing where you get
paid to refer customers to other sites. Much has been
written about online work at home opportunities but many
people end up disappointed with the results they achieve.
While some people are earning big money online there are
hundreds of thousands of websites out there generating very
little income.

In order to succeed online don't fall into the trap of many
others by creating an ugly site full of affiliate banner
ads and without any unique content. To get your site
noticed by the search engines such as Google and get people
onto your site you need to have unique content that is of
value to potential visitors. For example, if you plan on
earning your money using travel affiliate schemes you could
create a website with destination guides or reviews.
Visitors will visit for the valuable information and then
earn you revenue by going on to book through the affiliate
travel booking partners you integrate into your site.

A way to boost your online content without chewing up your
time is to enlist the help of freelancers though online
freelance exchanges such as Elance. This way you can get
expert knowledge and writing for very affordable prices.

Online business opportunities do offer the potential to
earn a high ongoing income but the trick is working smarter
not harder.


----------------------------------------------------
Richard Greenwood is author of Finance Overhaul, an ebook
which teaches how to achieve financial success by working
at home online - http://www.financeoverhaul.com.au

Why Submitting Your Articles Manually Won't Save You Any Money at All

Why Submitting Your Articles Manually Won't Save You Any Money at All
For those of us promoting our home based businesses, we
know how important it is to use articles to drive traffic
to our websites and blogs. When submitting these articles,
we do have a couple of choices. We can choose to either
submit them manually or pay to have a service submit them
for us. Forking out a couple of bucks for a distribution
service provides us with more than just a few advantages.

First of all, and the most obvious advantage to me, is that
it saves us time. If you have ever tried to manually
submit your article before, you know how tedious and time
consuming the process can be. With an article distribution
service, you can submit to hundreds of places in the same
amount of time it takes you to submit your article to just
one place manually. This fact alone should be enough for
everyone with a home based business to use an article
distribution service.

Another advantage is that the article distributors will
bring you massive amounts of traffic. It is possible to
get the same amount of traffic by submitting manually, but
it would take you hundreds of hours of work to duplicate
the results. Any online home based business owner knows
that the more traffic you get, the more money you make.

There are some article distribution services that will
allow you the option to leverage your articles. Leveraging
your articles means to make some changes in your title,
sentence structure, and resource box. Doing this will
allow your article to be viewed by the search engines as
several different articles. This gives your articles a
better chance of being ranked higher for your selected
keywords. Getting ranked higher means more traffic, which
means more money.

The number one advantage to using an article distribution
service is that you can use them to make money! The best
article distribution services also work as affiliate
programs and can pay you as much as 35% for each referral!
What that means is that if you refer just a couple people
to sign on under you, not only will they deliver your
articles for free and bring you massive amounts of traffic,
but they will actually pay you commissions on top of the
actual service you signed up for!

So after reading through just some of the major advantages
of using an article distribution service, you must now
realize that it should be a vital part of your home based
business. You should now also realize that by submitting
your articles manually is actually not saving you any money
at all, but rather holding you back from making money both
by receiving less traffic and by not giving yourself a
chance to earn commissions. If you are submitting articles
manually, do yourself and your online business a favor and
make the switch to an article distribution service. Just
be sure to select one that will allow you to leverage your
articles and earn commissions on referrals you bring in.


----------------------------------------------------
Find out more about how Matt Helphrey uses an article
distribution service to make money and increase traffic to
his Home Based Business by over 1000%!
http://www.livelifetothefullest.biz/blog/2007/10/oct-26-2007
.html

Is Home Based Business Hard?

Is Home Based Business Hard?
Not that long ago I had a friend, who has struggled with
her belief in the industry, to share with me that network
marketing is hard work.

Well from time to time, I have heard from prospects &
people outside Network Marketing industry & it's critics
that the industry is a lot of --h-a-r-d w-o-r-k-- and
that it takes too long to see cash flow.

Well, the "hard work" part is accurate, for sure, and we
should never deceive people about that -- and that is 'why'
the ultimate rewards can be so very high.

So in a nutshell here is what I answered - Is network
marketing difficult? Yes, and so is anything 'else' in life
that's worthwhile.

But let's be honest - "how" difficult is it? - and,
difficult in comparison to What? What other options are
'out there' for personal business ownership that are as
easy to get set up in?

H-e-r-e is what's "difficult" - -

It is difficult .... when you tell your family that there
is not enough money this Christmas to buy them what they
want.

It is difficult - knowing the rust bucket we call a car is
eating us alive in maintenance, but we cannot afford a new
one...

It is difficult - to go to our annual performance review
(job), and even though we have worked "hard" for another
year, we come away "empty handed"...

It is difficult - knowing that we shop by "sticker", rather
than whether the garment "looks good" on us...

It is difficult - knowing that we married a wonderful
person (our spouse), and promised them the world, and yet
for the next 20 years, we look at "balancing the budget"
and figuring out what "sacrifices" must be made...

It is difficult - always lowering our "dreams" to meet our
"means"...

It is difficult - knowing that we have spent 30-40 years of
our life working for someone else -- only to realize that
we will be retiring on 1/3 of what we cannot live on
"today"...

It is difficult - knowing that the fish are biting this
week -- and we cannot drop what we're doing and take our
Dad fishing...

So ' What are we going to do about it? We have nasty
habits about rationalizing, procrastinating and skirting
important things, rather than 'facing' the issues. Too
often we allow "others" --who do not pay our bills -- who
do not share our dreams -- to direct "our" future!

Is network marketing "Really" so difficult after all? - Is
it so 'traumatic' for us to tell people about our
breakthrough products? Is it so 'difficult' for us to
understand that if we "tell enough people" - and "work"
this business "hard" - for a few years - that they might
not have to ever confront some of the nasty alternatives --
and that instead, we could create "choices" for ourselves?

By this time I was really on a roll and I ended the
conversation this way ........

Would you be willing to "work really hard" for next 3-4
years, so that you could be well on your way to putting
our family in a more comfortable home? Would you be
willing to "work really hard" for a year or two - so that
you could send your children to college, chosen by
"excellence" rather than one chosen by "price" (the same
criteria we used for clothes shopping)??

Would you be willing?


----------------------------------------------------
1. Helena Syptak is a top leader in the home business
industry. Helena works with entrepreneurs and success
minded people around the world. She devotes her time,
energy and skills into her team and helps them to reach
their success. To reach Helena directly visit '
http://www.coaching-2-success.com

Wealthy Marketers Find Opportunities Everywhere

Wealthy Marketers Find Opportunities Everywhere
Females have generally a common complaint that they want to
do something but do not get enough time from their families
and household work. If they are seriously interested in
earning money and want to be a wealthy marketer, then they
can go for the home business.

Women are considered to be clever sellers by nature because
they are known for their convincing power and friendly
nature. If you too, are interested in making a go at that,
you should accompany us for a while.

The first thing that might confuse you is about the product
you should go for. Ladies can go for various products
according to their financial condition and family set up.
For instance, if you are good in cooking, you can start a
small cafeteria in your house premises or start taking
orders for the mid day meals. This can be a good
professional choice where you get a chance to progress and
earn more and more money.

Office ladies seldom get time to prepare lunch for their
wards, they will contact you and you will have to prepare
nutritious food for their children.

Secondly, you can open a beauty saloon in the empty space
of your home. If you are not a learned person in the field,
you can opt for some beauty course and start a home beauty
saloon. You can also hire some employees if you notice
desired progress in your business. Agencies of reputed
brands can also be taken and you have to do marketing for
their products.

This is a very interesting way to become a wealthy
marketer. You need not to go outside for the marketing of
your product. You can either do it through the internet or
start with your friends and familiar people.

If you are creative in the manufacturing field of anything,
you should not let your talent go wasted. You can be a
wealthy marketer by using your talent. For instance, some
people are very good in candle production or painting. They
can earn from their talent and prepare fabric paints for
selling in the market. All these can be managed from your
home.

These are some easy home based businesses available for the
persistent. These fields do not demand big money
investments from you and you can close them whenever you
wish or you feel that business is not going in the right
direction. These business lines will give you quick results
for whether you are good at them or not so that you would
be able to try for some other field.

Being a wealthy marketer is not as hard as it seems. But,
you have to do some planning, reardless if you are going in
any of the above fields. You have to carefully select a
place for your office. The place should be away from the
hustle and bustle of your family members and should be
quite enough so that you can work comfortably.

Your office furniture must be well suited to your product
as well. If your business deals with wall hangings, you
should display your best work in your office set up as
well. You can make money online now. What you need to do is
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How to tell your RSS from your elbow!

How to tell your RSS from your elbow!
RSS, which stands for "Really Simple Syndication," allows
users to deliver articles, announcements or alerts to
readers who subscribe to RSS feeds. The feeds are delivered
automatically to an email inbox or a Web browser. RSS also
allows people to add links to your content within their own
Web pages. Primary uses of RSS, which has become the
standard for syndicating content across the web, include:

1. Displaying news headlines or content from other Web
sites on your site

2. Improving search engine visibility for your Web site or
blog

3. Automatically notifying your customers about new content
on your site

Here are some tips and tactics to help you sort it out:

Determine the content you wish to syndicate

RSS is a quick and easy way to distribute or "push" your
content to subscribers. Your feeds could include product
news, announcements, press releases or new blog posts.

Links and resources: Mnot.net offers an RSS tutorial and
suggestions for RSS content.

Create and publish your feed

Your Web site's content management system or your blog
publishing software may already have a built-in option to
generate an RSS feed. Otherwise, there are several feed
providers you can use.

Links and resources: FeedForAll is an inexpensive and
user-friendly RSS feed creation tool. Others include
Simplefeed and PRESSfeed.

Publicize/promote your feed

Include a "subscribe" or RSS button to your site or blog.
Be sure to register your feed with various RSS directories.

Links and resources: You can download the ubiquitous "RSS"
button at FeedForAll. Submit the feed to RSS directories
and search engines with KSoft's RSS Submit software. Review
a large RSS directory at the RSS Specifications site.

Use tools to optimize your RSS feeds

Use RSS feed validators to determine if your feed is valid,
meaning it has been translated to code so it works
properly. You don't need to know code, you simply enter the
address of your feed and the "validator" does the rest.

Links and resources: Validate your feed with RSS Validator
or Feed Validator. Lockergnome features tips and
techniques. Track your feed Need to know how many people
are subscribing to your RSS feed? Measurement and
analytical tools are available from several resources.

Links and resources: SyndicateIQ offers management and
measurement of syndicated content. Nooked can also track
results of an RSS campaign.

Additional Tips & Tactics: - Your feed title is your
headline and your hook. Use it to attract interest.

- A description is your "teaser" copy that should convince
the reader to click through to the full article or entry.

- Include an image or graphic to make your feed more
visually compelling.

- Be sure to subscribe to your own feed so you can see how
it looks.

- Include "AddToMyYahoo" and "MyMSN" buttons on your site
to expand distribution.


----------------------------------------------------
Lou Bortone is an award-winning writer, marketer and
television producer who spent over 20 years in the
television industry, including several years as Senior Vice
President of Marketing & Advertising for Fox Family
Worldwide in L.A. Today, Lou specializes in helping
entrepreneurs create breakthrough video for the Internet.
Check out his new collection of marketing and promotion
"how-to" reports at http://www.BizBoosterSeries.com .