Is This E-Book Market Blasphemy?

Is This E-Book Market Blasphemy?
Can I ask you a question?

When was the last time you walked into Amazon, Barnes and
Noble or even your local bookstore to buy a book?

Was it recently?

When you were browsing around reading the book-sleeve, did
an attendant run up to you and say "Quick! There's only 2
left! Buy it before they go!"?

What about the last time you bought a book?

Did you hand over the book and the money only to find out
that they'd thrown 18 other books, a CD collection, a bunch
of book tokens, the author's telephone number and a
money-off voucher to Starbucks in your bag?

No?

I wonder why that is?

I'm gonna go out on a limb here and say that it's because
bookstores generally value the works of each individual
author and rely upon the fact that people are buying, say,
a Stephen King novel because they actually like his work,
value his craftsmanship actually WANT his book.

Nothing more, nothing less than that.

It's funny then, that in the internet publishing world we
tend to do the exact opposite.

We tell people that 'There's only 4 left!' or that 'The
price will go up at midnight... I can't guarantee the
price!' or that 'Due to such high demand we'll be
discontinuing the book but when we bring it back it'll be
twice as expensive".

Worse still, we sell the book itself and then bundle it
with a stack of bonuses so large that it would take 2 solid
months of 8 hour days to get through them.. even if they
wanted to!

(I recently looked at a product that had 103 'bonus' items
attached to it!)

Excuse me, but this is just nuts!

I mean, seriously, what does it tell your prospect about
you and your product?

1. That book is not good enough to be sold as a stand alone
product.

If it were, it would be. That simple.

Borders doesn't give you 10 books as bonuses for the simple
reason that each book on its shelves MUST be good enough to
be there under its own merits and, that being the case, you
should pay a fair price for it.

No ifs, no buts.

2. That you're not as confident of your materials as you
should be.

If you were then you wouldn't want to bribe me with other
stuff that, in many cases, doesn't support the primary
offering.

And hey, if you're not confident then why should I be?

3. That you don't care whether or not I read your book.

If you really wanted me to read YOUR book and take what
you're saying seriously, why on Earth would you want to
distract me with 10 or more works from other people

Seriously, in this day and age the thing that people are
most short on is time.

They want to be told what to do, how to do it and why in
the shortest, quickest most concise way possible.

They don't want to read through War and Peace 10 times over
from different people to figure out what they should be
doing to get better abs or to lose weight.

In fact, they already get THAT kind of confusion for free
on Google, so why should they pay YOU for adding even more?

4. That you want their money... BADLY!

What other message do you think people are getting when you
say 'you can have this, and this, and this, and... oh yes,
and don't forget this!'?

They're getting the message that for you it's all about the
sale, nothing more, nothing less and that you'll keep
bribing until they say 'yes'.

Now, the thing is, this has worked on the internet up until
now but will it last?

Can it last?

Will we all find ourselves playing the 'He with the biggest
pile of bonuses wins' game ad infinitum?

Will we see 500 bonus gift bundles in the not too distant
future?

Who knows, but I hope not!

"But Dax, a lot of the 'big boys' have made a huge fortune
this way... I want some of that"

Too true, over the years there has been some great money
made from this approach but I don't think it'll last. I
sincerely hope it doesn't!

You see, every one of these 'super bundles' just reinforces
to the world at large that we're not 'real' authors.

They believe that we're 'just' e-book authors and that
we're deserving of lesser status.

And, to be honest, most of the time they'd be right!

Yes, I know that much of this is coming off as marketing
blasphemy but it's what I believe.

You may even think it's a bit rich coming from someone
who's got e-books of his own but if you take a look at my
own products you'll see that I offer no bonuses, no bribes
and no slick sales techniques.

I simply offer what I'm selling in a (hopefully)
captivating way and trust that those who want my books will
buy and those that don't won't.

Yes, there are those who make far, far larger sales than I
and yes, they use the bonus method to do so but I'm certain
as certain can be that those days are coming to a close.

Regardless, the question is not just 'How many sales can I
make?' but, 'what difference am I making when someone reads
my book?'

If you're stealing precious time from them by loading them
down with 15 books instead of just 1 good one, then are you
really doing them a service?

Are you really making a difference?

----------------------------------------------------
Dax Moy is one of the UK's leading fitness experts and an
authority on both on and offline marketing for the personal
training and fitness industry.
Dax's book 'The Magic Hundred' sold over $107,000 in just 7
days when it was released last year and his many online
projects bost similar results.
For more information about Dax and his programs visit
http://www.personaltrainersuccessacademy.com or
http://www.themagichundred.com

5 Web Site Promotion Internet Marketing Methods

5 Web Site Promotion Internet Marketing Methods
Whether you know it or not, you will quickly learn that web
site promotion internet marketing and advertising are
absolutely essential to creating a successful business.
Without promotions nobody will know that you exist. And the
more methods you use, the better chance you have of
generating a broader visitor base. Here are 5 internet
marketing web site promotion methods.

1. Forums

Forums are perhaps the most effective method on the
internet yet few realize the power forums have. There are
forums for virtually any niche on the internet, which
allows you to talk with people interested in similar things
as yourself. Because of this, you can sale your ideas,
spread your knowledge, and build relationships with
potential customers.

2. Article writing

Article writing is a great web site promotion internet
marketing method for a number of reasons. Much like forums,
there are various directories that are specific to your
niche. This way you can submit articles to categories where
people interested in what you have to offer will see them.
Through article writing you can display your knowledge on
the topic. And at the bottom of the article, you can direct
the reader to your web site through the resource box.

3. Pay-Per-Click advertising

Pay-per-click advertising is dwindling on the internet, but
it is still around. The key to pay-per-click advertising is
using it correctly. In order to have success with this
internet marketing web site promotion technique is to do
initial research, evaluate your customers, research your
keywords, and then constantly review and analyze the
results. If you do this, you can have a great deal of
success with this method.

4. Paid advertisements

Paid advertisements can be expensive, but they can have the
quickest results out of any method. It allows you to get
instant access spread across the internet, but you have to
be willing to put up top dollar. Some of the best places to
pay for an ad include on search engines, on article
directories, and on competitors web sites.

5. Link trading

Link trading is a technique that has been around just as
long as pay-per-click advertising. This entails you
agreeing to place someone else's web site link on your web
site in return for them placing your link on their web
site. The key to making this work is exchanging links only
with sites that have a page rank equal to or greater than
yours. Search engines will love your site if it has links
to other successful sites.

There are several ways you can go about advertising and
promoting your web site. The five web site promotion
internet marketing techniques listed here are among the
most popular used on the internet. It does not truly matter
what method you use as long as you generate the desired
traffic, which can be done with these methods.

----------------------------------------------------
Damon Jennings invites you to visit his work at home
computer based business website. He is motivated to build
effective leaders and dedicated to researching home based
computer business ideas & opportunities. They also supply
various methods to grow your business via search engine
optimization and online marketing tools. Please click here
now: http://www.WebsitePromotionInternetMarketingBlog.com

10 Ways A Home Business Can Make Your Life Better

10 Ways A Home Business Can Make Your Life Better
Having your own home business can make a difference in your
life. It can also make a difference in the lives of others.
Here are 10 ways having a home business can make your life
better.

1. Give more to worthy causes. This could be your church or
sponsoring a child who could finally get a decent meal. You
could support a missionary overseas or give to the heart
association. You will never run out of ways you do good
with more money. Having a home business can help you do
that.

2. Sometimes we have more month than we do have money. This
makes is hard to get all of the bills paid on time. It
takes a lot of money to survive in the world today and
sometimes just taking care of basic necessities can be hard
to do.

3. Do you find yourself having to say no to your kids when
you wish you could say yes? Not anymore thanks to the money
you are earning with your home based business. Your kids
will need money for college too!

4. If you rent you could buy a home. If you already are in
a home you could double up the payments and pay it off 15
years early.

5. It is a big world out there, so why not go see some of
it in person. Take some of the money you earn and travel.

6. Care for an elderly parent. This can be very expensive
as elderly people live longer and the average life
expectancy of a person is increasing all of the time.

7. Quit your job an work for yourself full time. This is a
big motivation for a number of people to earn more money at
home. No boss!

8. You could retire early. Who wants to work all of their
life anyway. Retiring does not mean you have to stop
working either if you enjoy working for yourself.

9. Get out an enjoy life. Attend a play, or get season
tickets to your favorite sporting team. Eat out more. Go
boating, or do more of whatever it is you like to do.

10. Invest it and earn even more money. There are plenty of
places to put your money if you have the time to learn
where and the money to invest.

This is 10 ways a home business could make your life
better. The point being that when you earn money you will
have more choices of how you want to spend it.

----------------------------------------------------
Gianfranco Focarelli invites you to visit his fast profits
website for a world of home based business ideas. His
website is dedicated to researching home based business
ideas and opportunities that can help you start a new home
business or grow the one you already have. Please click
here now: http://www.worldprofitsonline.com/

Podcasting: How The Podcast Is Garnering Its Own Identity

Podcasting: How The Podcast Is Garnering Its Own Identity
In the beginning, podcasting's first charm was to permit
individuals to circulate their own radio-type shows, but
the system promptly became employed in a broad assortment
of other ways. Podcasts are a rising technology that
content producers and internet marketers can regard as an
unconventional way to speedily deliver information and
targeted content.

The technological advancement of podcasting is a fairly new
technology, which equips users to rapidly and simply
download multimedia files such as audio and video for
convenient playback on mobile devices.

Podcasting is circulating at a hurried pace because of the
fast acceptance of iPods, MP3 players, and we cannot forget
cell phones. The craving of owners who long to have on
demand fresh content on portable media players, satisfies
the pent-up need of time management; allowing information
to be listened to at the user's convenience.

Podcasting is blowing up and the contest has been on for
some time now to discover an executable business model to
harness the new medium. Content producers and savvy
internet marketers are intelligently relying on podcasting
as a user-friendly, cost effective new distribution channel
that has the capacity to reach a large audience.

Providers and marketers have the ability to register their
information with the iTunes Music Store where users have
the power to sign up for access to the feeds of their
chosen podcasts. A true benefit of podcasting is that
listeners can sync content to their media player and take
it with them to listen whenever they want to.

This alternate distribution model for delivering
information in the form of portable media players lets
publishers broaden the reach of Internet content to people
at times when they aren't even connected. Listeners, who
are often busy with other things while listening, need
audio and information that transports them to some other
state of mind.

The listening to of someone's voice can be an influential
and intimate experience in which you can specifically
target your listeners with whatever message you are trying
to convey. As an example, you could have a never ending
supply of books read aloud for elderly or visually-impaired
listeners with your targeted information. With some outside
of the box thinking, there's an unlimited spectrum of what
is possible in the future of podcasting.

The hurdle to the future of podcasting isn't much different
than any evolving technology; make it so that it's simple
for the audience to devour and quality content will follow.
With that being said, it has implausible potential for
business and forecasts to be a pertinent tool for the
future.

----------------------------------------------------
Don Downes is a top internet marketer who works with other
successful internet marketers from around the world. For
more information on how podcasting can be used to create
6-figure incomes, check out =>
http://www.AutomateWealthOnline.com

Why Shop Online?

Why Shop Online?
Have you ever driven to the store looking for the perfect
shoe? You go from store to store looking at what they have
to offer until you find just the right one. But when you
go to the sales person and ask for one in your size they
tell you that they are sold out of your size. The more
this happens, the more enticing online shopping becomes.
Some of the bigger traditional stores have tried online
stores and come to the conclusion that they don't work. If
you check out their stores you can buy anything they could
not sell in the store but not every item the store sells.

The traditional Brick and Mortar edge. For store owners
who depend on foot traffic to make sales the growth of
online retailers is a serious threat. The local store now
has to focus on its strength and hope that remains enough
to win the consumer.

Privacy and Security. Preying on the fear that your
private information will be out there for anyone to grab
and abuse is a favorite of the traditional store. However
as more americans get used to online banking, booking
travel arrangements, buying movie tickets and using secure
websites this perceived advantage is loosing its punch.
These days you are more likely to loose your privacy to a
person you actually hand your credit card to than online.

Interaction. The internet is said to be an interactive
medium. The local store will seem to again have the
advantage here since the have sales people right in front
of you to answer your questions. The problem is that
anyone who has ever gone to the internet before they went
shopping tends to know more about what they are looking for
than the sales people.

A well thought out website anticipates your questions and
answers them with knowledge and experience. When you go in
to a store you rarely get to talk with the owner. It just
is not possible for the owner to be available for every
customer walking through the door. But online, the owner
can be involved. Experience has taught them the questions
you are going to ask about every product and they know the
answer. You can be half way around the world, shopping
while the store owner sleeps and he can still be answering
your question because he has anticipated it.

Selection. In the past, a traditional store could boast
selection as a key advantage over the online store. That
is far from true now. You can generally find exactly what
you want on line often direct from the manufacturer or a
website specializing in that particular product.

Shipping. The traditional store may boast no shipping.
However that depends on your point of view. You still pay
for shipping when you buy from the local store, it just
comes in the form of a higher price. If the item is not in
stock you pay for your gas to go to and from the store to
find that out. Then when the item is at the store you pay
for your gas back and forth again. In most cases I find it
costs me less to buy something on line and pay the shipping
than it does to drive all over and come home empty handed.
After driving to and from work the last thing most people
want to do is get back in the car and drive more.

The internet can be a cost effective way to save money as a
consumer. By cutting out the need for a store, the middle
man between the manufacturer and the consumer one can get a
higher quality product for the same price as a similar one
from your local store.

----------------------------------------------------
The Author is a former Police Sgt, Pilot, Trained Mechanic
and over twenty years experience as a business owner.
Please visit http://www.spacap.com

11 Killer Auto Responder Marketing Techniques

11 Killer Auto Responder Marketing Techniques
Stuck in an auto responder rut? Are you out of fresh
ideas? Ever wonder where you can go next with your auto
responders.

Marketing through auto responder series is a popular
strategy to increase repeat website visits and sales. It's
easy to get stuck in a rut with only your initial set of
e-mail touches going out regularly? Get out of the rut
with some of these ideas for auto responder improvements.
Here are 12 customer building strategies.

Top sales pros confirm that on average, it takes seven or
more communications or sales messages before prospective
customers make a purchase. They also confirm that it's
generally easier to sell to a referral, because someone
they know gave positive testimonial about their products or
services.

Do the Two-Step!

What would happen if you combined both of these powerful
ideas? An electronic two-step so to speak. Try these
two-step tips:

1. Collect leads with your auto responder. Ask for mailing
addresses and telephone numbers, too, for additional ways
to follow up with each person. When you download the e-mail
digest of everyone's e-mail addresses and other information
from those who requested additional information from your
auto responder, follow up multiple ways. Send postcards.
Call. Mail sales letters and other promotional pieces.

2. Publish a price list of all the products and services
that you offer in an insert, direct marketing package
and/or pdf to be made available via auto responder. You
could also include order forms, product descriptions, and
other sales material. Then send to the people in #1 above,
monthly updates, announcements of new sales and
products/services, and a request for referrals.

E-Zine Book

Instead of trying to publish a small daily or weekly
eZines, try publishing one large monthly eZine (similar to
a monthly magazine) as an e-book format delivered via auto
responder, preferably an Adobe .pdf file. You could have it
made up of a large number of articles per issue and insert
regularly featured areas throughout like inspirational
quotes, industry tips, favorite sites and advice from the
pros. You could also insert full-color graphics, multimedia
components like audio / video file links and ads. Then you
can charge a monthly rate, with an annual discounted
package purchase, and sell advertising spots to sprinkle in
your auto responder announcements for each issue and with
an informational series to announce your monthly eZine to
new prospects.

Other Good Things You Can Do With An E-Zine

1. Provide back issues of your eZine archives via your auto
responder instead of hosting all your archives online. This
will give your subscribers and web site visitors easy
access to them and offers a chance to include graphics,
audio and video and other components all rolled up in pdf
files for quick, easy download.

2. Help with tech issues and publish your entire web site,
save it in a pdf file, and load it into an auto responder.
Sometimes visitors don't have enough time read your entire
site or they lose their Internet connection or time online.
So this way, they could print it out and read it offline.

3. You could offer your eBook via an auto responder. Often
your visitors won't have to download it or have the
software to read it right away, so this way they can take
it "to go".

4. For a handy and nice legal touch, you could include the
terms and conditions to purchase transactions and load them
into an auto responder that is triggered with each
purchase. This could include return policies, purchases,
refunds etc.

5. Publish free reports to send via your auto responder.
The reports should be related to your business or web site
and contain info, ads and links to your sites. People love
getting freebies.

6. Collect vital customer satisfaction information by
publishing a survey. Send this to via auto responder to
those who sign up on your site in exchange for a free
eBook, software or trial period at your membership site.
This type of information will help you understand their
needs, wants, likes and dislikes better.

7. Instead of answering each customer question that is
e-mailed to you, publish "Frequently Ask Questions" and
make them available via auto responder to those who sign
up. This also saves you time and reduces support headaches.

8. Instead of publishing all of your customer testimonials
or endorsements on your website, publish only a few. And
set up an auto responder form that invites visitors to
receive a complete list. This way you can give them a
power-packed list; it's more effective to include all of
them.

Mix and match. Change your auto responder strategy to
change your auto responder results! So why not improve your
closing ratio and reach out even farther at the same time?
Do the two-step!

In summary, by using customized marketing techniques like
an eZine eBook, tailored to fit your own products and
services, you can reach out and increase your website
traffic and sales opportunities. Internet marketing can
provide more ways to grow your business than you can shake
a mouse at!

----------------------------------------------------
Dan is a veteran internet marketer having spent the last 11
years making his living by driving prospects to his website.
If you've been looking for a way to earn your living on the
internet, Dan and his team of internet marketers may be
able to help. Go to Dan's website and punch your Ticket To
Wealth. http://thebigticket.info

The Top Marketer

The Top Marketer
There are many questions that plague those who want to
become successful in Internet marketing. In fact, while
Internet marketing is touted as one of the fastest and
easiest ways to earn a good living online, it is really not
"easy" at all.

A top marketer will maximize every action they take to
ensure their marketing efforts succeed. They choose the
correct tools that are required to achieve a prosperous
business online.

We've gleaned advice from some of the top marketers in the
industry. Below are three important tools you will need to
succeed with marketing online.

1) Build Your Own Web Site

Your web site says who you are to the online world. You
must design your own unique site to stake your territory in
Internet marketing. It must be professional looking,
provide credible information, and make it easy for your
potential customers to get what they need. This will
quickly attract prospective customers and keep them coming
back for more.

Almost all Internet users go online searching for
information, although you should realize that they are not
necessarily looking to buy anything. Therefore, your site
must first appear to be an information portal, with
original and top quality content that has value.

Your visitors will stay with you if you provide articles
that they find appealing and useful. This is important in
marketing, because on the Internet, content is still king.
In addition, top quality content will go a long way toward
cementing your reputation as someone good and credible in
your industry.

If the content you provide is useful and applicable to
those who visit your web site, you become an online expert
in your field, and therefore, someone your customers can
trust in regard to the product or service you sell. When
you build a good reputation for yourself, you are well on
your way to building a solid customer base as well.

2) Customers Incentives

Whatever field you are in, you will have a lot of
competition online. You will have to stay one step ahead of
them to ensure that you have a significant share of the
target market or audience. You must think of every way
possible to entice people not just to visit your site, but
to click through and view the services or products you
market.

One of the top ways to achieve this is by offering an
incentive to subscribe or opt-in to your newsletter or
e-zine. This will allow you easy access to advertise free
software or other products, provide trial access to
particular services, and give away other valuable "free
stuff" that your prospects will truly enjoy. Again, to keep
up your reputation, do not give away"junk" only meant to
entice people to buy "the real thing".

3) Link Popularity

Top marketers will drive targeted traffic to their web site
with different methods. One of the ways to do this at no
cost to you is to submit articles to directories and
e-zines. The articles you submit should include a link that
people can easily click on and be redirected to your site.
This will not only give you exposure, but you are also
advertising for free.

Make sure that your articles are unique and fresh, and that
they contain useful information. Don't fall into the trap
of submitting "worn-out" articles simply to get people to
visit your website. This will only hurt your reputation. If
the content of your articles are truly useful, fresh and
relevant, webmasters' will naturally pick them up and post
them on their sites.

These are just three things that you can do to maximize
both your exposure and your earning potential online.
Remember, there are no limitations to your creativity,
imagination, and drive. Learn to develop and implement new
skills and techniques as you continue on your path to
becoming a Top Internet Marketer.

----------------------------------------------------
Tod Dale is a top marketer who specializes in creating six
figure incomes for entrepreneurs. To learn more about him,
visit his website at
http://integritywealthsystem.com/

Internet Marketing In The Age Of Google

Internet Marketing In The Age Of Google
Forget the Computer Age or the Internet Age, centuries from
now our current time will probably be referred to as the
Google Age. This assumption is not exactly a great leap of
faith; Google has quickly permeated into mainstream culture
to become an underlying factor of everyday life, a tightly
woven backdrop to our lives.

But never make the mistake of trying to define Google as
just a search engine or you will miss the true calling of
this little "Backrub", which was the original name used by
its founders Larry Page and Sergey Brin in 1996.

Google as we now know it debuted in 1998. The name Google
is a twist on the word Googol, a number represented as 1
followed by 100 zeros. After everything is said and done,
it will more than likely refer to Google's net worth -
monetary or otherwise.

But forget search engine, for regardless of the founders'
intentions or company's objectives, Google is and has
always been the ultimate marketing machine. A massive
marketing machine that is just now gearing up and aiming
for more and more lofty heights. These heights seem to
increase each day as Google quietly rolls out program after
program.

All noble ambitions aside, Google is the perfect marketing
machine. Google has no equals, and it is very close to
getting a stranglehold on the real power behind all
marketing, which is information.

Marketing is information. Information is marketing.

Great marketing is supplying the right information at the
right time. Google more than any other entity on the web or
in the world, for that matter, fulfills this criterion at
its very core. Google is re-writing the book on how
products are marketed.

Google now has over 60% of the search traffic in the U.S.,
with a staggering 7.3 billion monthly searches. In some
countries Google's search share is 80% or more. (Source:
comScore) Those webmasters who have number one keyword
listings in all three of the major search engines will know
Google is the only game worth playing because it delivers
by far the most traffic.

While MSN and Yahoo! are still major players and are listed
in the top 5 traffic sites on the web, what most people
don't realize is that (unlike the other two) almost all of
Google's traffic is search traffic. From a marketing
perspective this is extremely important since search
traffic can deliver the highest conversions (sales) mainly
because it lets you capture the potential customer or
client when they are in the right mindset to buy or to
perform an action.

Obviously the key to successful marketing is finding the
buyers and clients for your products and services. Google
has forged itself as the ultimate "middleman" as more and
more of the world's business is performed in cyberspace.
And as everyone knows the "middleman" can reap huge profits
and hold enormous power.

Google, within its Adsense program, now offers CPA or Cost
Per Action where marketers can now receive larger returns
for displaying Google's links on their webpages. As any
professional marketer will tell you, you can get 10 times
the revenue by promoting affiliate products rather than the
Adsense code on your sites. But by adding CPA and other
affiliate products within the Adsense program, Google has
made it more attractive to serious online marketers.

Another step in that same direction is Google's acquisition
of DoubleClick, which includes the massive online affiliate
marketing network Performics. This means Google can now
bring any customer full-circle from initial search to
checkout.

This may have dire consequences for large, lucrative
third-party affiliate networks like Commission Junction and
LinkShare. Online marketing and ecommerce is growing at a
blistering rate, and the company that controls the majority
of these transactions will wield enormous power. Will make
the Medici look like paupers.

Those marketers who have managed to acquire number one
listings for their targeted keywords in Google's organic
search are smiling all the way to the bank. Mainly because
Google commands enormous trust with the surfing/buying
public and this is demonstrated through higher conversion
rates. Likewise, those who have mastered the Adsense and
Adwords programs will know Google is an excellent source of
online income.

Most of the complaints against Google stems from its
PageRank system, which is supposed to be Google's version
of online democracy in action, a link is a vote for your
page or content. The higher the number of links, the higher
your page will be ranked in Google's index or SERPs -
Search Engine Results Pages.

So far Google has played fair, giving even the smallest
webmaster the opportunity to capture top Google listings if
they produce superior or popular content to the surfer.
Some would even argue Google's recent crackdown on sites
offering paid-links can be seen as evening the playing
field for the small webmaster or marketer who obviously
doesn't have the economic clout or resources to buy their
way to the top of Google's listings.

Keyword rankings may be the ultimate equalizer and
determiner of online wealth. Those who can reach the top
positions for their chosen profitable niche keywords will
have companies and service providers lining up to do
business with them. The fallout can prove extremely
lucrative for both parties.

However, few marketers or webmasters forget who is really
holding the cards; Google controls all steps along this
marketing tunnel with its search listings, Adwords and
Adsense programs. The only dark spot on the horizon could
be monopoly issues, but Google probably has enough
reservoirs of public goodwill and deep enough corporate
pockets to squash any claims.

As Google's dominance in the search market becomes greater,
Google will have control of all segments of the online
marketplace. Why should Google stop there, why not go into
Radio, TV... as the Internet gradually mutates into a
billion+ interactive TV channel universe (as many believe
it will) who do you think will be at control central
offering you a nice free remote?

Then there is also Google's planned broadband 700 MHz bid;
one can only speculate on Google's intentions. But Google
must find a way to transmit its information at no cost to
its users. Could it mean free wireless Internet for
everyone on free Google boxes or gadgets of some form,
usable and accessible anywhere in the world? Anything is
possible because the stakes are so astronomical and the
marketing revenue so vast, Google must get its information
seamlessly and instantly to the end user at all costs.

One can only guess at the enormity of the marketing power
Google will yield in coming years as the Internet slips out
of its teen years. But it won't be just marketing, the
influence of Google on all aspects of our lives will
probably grow exponentially and that influence will be huge.

For the true power of Google is only just now beginning to
be glimpsed; only as more and more of the Google pieces
fall into place will we truly fathom what life will be like
in the Google Age. Google's power, reverence and respect
will no doubt be so enormous it may lead some to make
comparisons to a higher power that has guided most of the
life on this planet so far. Which could also lead one to
muse, at least they got the first two letters correct.

----------------------------------------------------
The author, a former artist and teacher, is now a full-time
online marketer who has numerous websites, including two
sites on Internet marketing. For the latest web marketing
tools try: http://www.bizwaremagic.com
or http://www.marketingtoolguide.com
2008 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.

Targeted Website Traffic with Squidoo-- 3 Electrifying Tips to Create Targeted Web Traffic

Targeted Website Traffic with Squidoo-- 3 Electrifying Tips to Create Targeted Web Traffic
Ok, so you've made a big move and joined one of the most
popular Web 2.0 sites called Squidoo, and you're excited
because your first lense is up and running. So what's your
next move? Are you just going to sit and hope tons of
traffic shows up at your site? Surprisingly, making your
lenses doesn't necessarily guarantee that targeted traffic
will began to pour onto your site. A tremendous amount of
effort along with consistency is needed to create long term
website traffic on your Squidoo lens. There needs to be
some hard work put onto your lens to make sure that you
drive the right amount of traffic to it. Below are 3
electrifying tips you can use to drive more traffic to your
Squidoo site:

1. Abstain from using the more popular keywords on your
Squidoo lenses. This may shock you but here is the key.
The more popular keywords you put on your lenses, the more
generalized they become, and the less chances they will be
searched. Instead, try to make use of the least popular
but very specific keywords because these specific keywords
give you more chances of targeting specific potential
clients.

2. One of the most ignored features in generating traffic
on a Squidoo site is joining Squidoo groups. By engaging
into joining various groups on Squidoo, you make your own
Squidoo lenses gain more popularity and exposure. More
popularity and more exposure would practically mean more
traffic to drive on your lenses. Take advantage of this
one tip and your traffic will surge.

3. Compose more interesting lenses. Remember that your
lenses are what make your Squidoo site noticeable. By
generating more lenses, there will be more chances that
people will get to notice your Squidoo site. The more
lenses that you create the more choices that people will
get to choose from your site. This means that wherever
these people are going, you can offer them various things
they want because of the numerous lenses that you have
developed.

Squidoo, like many other Web 2.0 sites are growing by the
numbers and it only makes sense to take advantage of
various tools that will attract targeted website traffic to
you. Don't get left behind in the new trend that is taking
the internet by storm. Take advantage of all the tools
that will help enhance your online business by placing
yourself in front of thousands of potential business
partners, customers, etc. Make it your goal to get
involved in social interaction online, because it can and
will change your business.

----------------------------------------------------
Ontarian Hawkins invites you to visit his marketing blog
where he offers you a blueprint for success titled
"Intelligent Marketing with Ontarian Hawkins". To see how
he uses key specific marketing tips and techniques to help
you build your business, please click here now to sign up
for his Free Speedy Enrollers Newsletter: ===>
http://www.magicalmarketing.net/intelligentbusiness

Online MLM Business - Web Promotion That Works

Online MLM Business - Web Promotion That Works
The aim of this article is to show how using some
recognised traffic generation methods and a consistent and
regimented weekly work routine, can bring a constant and
ever growing flow of organic (free) traffic to your online
MLM business.

I first became involved in the online business world five
years ago, when I joined my first internet based home
business. Like many newcomers, I had high hopes of making
big bucks in a relatively short space of time. I started
to attend the usual networking presentations and meetings
to try and get my business off to a flying start. There
were two questions I always wanted to have answered. How
did the top networking leaders within my company get to
where they are and what was their secret?

At the start of my online experience I was a long way from
being internet savvy. It took me two and a half years of
going absolutely nowhere, to realise that it was imperative
to have an online presence at the very least if I was to
turn what I had into a successful online MLM business.
Besides, my dreams of being financially secure were still
far from being realised. I knew very little at this time
about websites and what went into creating them, so I did
some research. I found a company who on the face of it
looked very professional, had some top clients on their
books and gave me the impression that they would not only
build a stunning website for me but would also optimize the
site for the benefits of the search engines; a practice
otherwise known as search engine optimization (SEO). I
parted with a considerable sum of money and then sat back
and waited for this influx of visitors to my business.

This traffic never arrived and I found myself out of pocket
and right back at the beginning. I then decided that it
was really time to get to work, so I started to learn about
website development and SEO. The basic principle I
discovered, was to firstly do some research on appropriate
and profitable keywords around which to base the content of
each web page. By profitable, I mean words that have a
good monthly search volume but relatively few other web
pages on the internet containing these words / phrases.
Finding and refining this batch of quality keywords quite
simply leads to your site being positioned higher on the
search engines. Just weeks after publishing my first
website, I began to find it by searching Google with the
keywords that I used to build the pages in the first place.
At first, there was just a trickle of visitors but as I
continued to add new content rich, keyword focussed pages,
this traffic gradually increased.

My SEO research taught me that another essential tool in
website development is building links to your website from
other sources. I now use three methods of linking to my
site which have dramatically increased my visitor numbers.
I submit my site to web directories and social book marking
sites on a weekly basis. The method of linking which has
given me the most significant increase in traffic, coupled
with improved search engine ranking, is article marketing.
I write informative articles based on the topic of my
online MLM business, which I then submit to a selection of
the best article directories on the web. I select what I
deem to be the best directories based on their Google page
rank and Alex.com traffic ranking. All these articles then
contain a link directly back to my website.

There are four major advantages of publishing articles in
these top article directories. Firstly, you will receive a
certain level of traffic to your business from people who
find your article on one of these directories. Secondly,
because these sites already receive high traffic numbers,
there is a good chance that your articles will be indexed
within the search engines that much quicker, providing them
with further exposure. Thirdly, a lot of second and third
tier directories will take your articles from the
mainstream article directories and publish them on their
sites as well, giving you further back links to your
website. Finally, all these back links will lead to an
inevitable jump in your search engine rankings, which will
lead to increased traffic numbers as a result.

Now that I have two very well optimized websites, my weekly
routine is simple. I religiously write two articles every
week and submit them to the top article directories and
social book marketing sites. If I had never had that
disastrous experience with that so-called SEO firm, I would
probably never have learned the skills that are now very
much the back bone of my business.

I now have an ever increasing stream of free, organic
traffic to my sites on a daily basis which has in turn lead
to me having a successful online MLM business.

Whether you decide to follow suit and take the avenue I
have gone down, or follow a slightly different course in
your online promotion, a few things are essential; make
sure you research the promotional method(s) well and become
an expert in your field. Give yourself a weekly plan and
follow it because in this business consistency and
persistency will win the day.

Do not be mistaken though; this is hard work but believe me
the effort is worth making if you genuinely wish to build a
successful online MLM business.

----------------------------------------------------
Gavin Evans is a full time internet marketer living in the
market town of Cowbridge in South Wales, UK. Gavin is also
a leading associate for the brand new global skill games
business, uVme. Discover the full benefits of this unique
Online MLM Business by visiting =>
http://www.uvme-online-games.net