Understanding The Mysteries Of Website Aging

Understanding The Mysteries Of Website Aging
In general, Google gives precedence to older site's in it's
results. That is, if two identical sites existed, the older
of the two would likely rank higher in the search engine
results than other.

This makes logical sense of course.

If a website has been up and running for some years it is
likely that the webmaster cares enough about it to keep
renewing it each year.

Equally his visitors like the site enough to keep returning
- thus making it worthwhile for the owner to continue
working on it.

Conversely spammers throwing up hundreds of por quality
sites realise that their type of sites tend to be banned
from the search engines quickly so these sites never last
long. After all, why pay to renew a site if you can't get
any visitors to it?

And so this leads us to the mysteries of website aging.

In short, when you launch a new website you will typically
have to wait anything between 3 and 6 months for it to
really start performing well in Google.

Because of this, older domain names and sites have value
purely in terms of their age. Indeed, some internet
marketers refer to "aging" a website like a bottle of wine,
for best results.

For new web masters this is often not a possibility but as
your website empire expands you may want to consider this
process for faster results.

The technique is incredibly simple, and essentially
involves planning ahead.

You decide on the web site(s) you will likely be building
in the next 3-6 month window and buy the domain names now.
You stick up a one page "holding site" - the sort that
simply says "This site is coming soon" - and then get it
indexed in Google.

When it comes to the time to actually build the site you
have a well-aged domain.

Another tactic in the websitw aging arena is to register
domains for longer periods of time for the very reasons
discussed earlier.

Some entrepreneurs have claimed that registering a domain
for 2,3 or more even years rather than the standard 1 year
will help to convince Google that you're in for the long
haul and that you aren't planning any "funny business".

One final technique to discuss on this topic is that of
buying existing sites or domains that have been registered
in the past.

Here's an example.

Someone buys a domain, builds a website and markets it.
They start generating links to the site buy eventually for
whatever reason they stop paying attention to the site.

You may well be able to convince this person to sell you
their site - a pre-aged site - for next to nothing which
you can then turn into your own site for an instant search
engine advantage.

Alternatively you can wait until the domain name expires
and hope the owner doesn't bother renewing it.

You could then snap up this domain for the price of any
other - but this time it is pre-aged. It's already in
Google's index and has links pointing to it.

So you bought yourself a considerable asset at a knockdown
price.

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