One of the most effective ways to earn the trust and money
of your visitors is to correspond with them through email.
In order to get their name and email address you should
give them something of value first.
Something like a free report or a 5-part course on the
particular topic of your website is a simple way to get
into their world and into their "inbox".
After you have provided someone with something of value
like a free 5-Part weekly beginner's course in learning how
to cook when they have subscribed to your email list, you
can start to promote your product the following week.
Your product has to be related as to what you have just
provided for your subscriber. So, you can promote an e-book
on simple recipes that they can do during their free time,
a video course on how to cook certain recipes, a workshop
they can attend and much more.
An effective email can get people on a call to action when
it has aroused the interest of the subscriber. Using your
Autoresponder, you can input 6 weeks of content to your
customer.
How Do You Write A Powerful Email?
This email marketing strategy we're imparting on you has
been known to generate copywriters six figures of sales
each year. This element of copywriting you have to use in
your email is simple- you have to awe your customers.
So how do you write a powerful email?
1. Use your subscriber's first name in the subject box.
By using your subscriber's name in your subject box, like
this: "Rasheed, Maximize Your Sales Now!" you actually
invoke personalization to the email. Using a name in a
subject box has been proven to get more clicks to read the
email from subscribers.
However, do not use too much of the first-name basis
strategy in the subject box for every single email. It is a
mistake Internet marketers do that tends to get over-used.
2. Create a Powerful Headline
Create a headline that attracts attention to the niche that
you're in. In the previous step, there was the headline
that said "Rasheed, Maximize Your Sales Now!" This headline
could intrigue businessmen who want to expand their
business and generate more profits.
3. A Content List
A content list is like a content page in a book, except in
an email. Now creating content list in your email lets your
subscribers know what you will be covering in your email.
Create content lists that arouse the reader to further read
the email for more effectiveness in promoting your product.
4. The First Sentence
The first sentence in your email should leave your
subscribers with an impact of curiosity to read on the rest
of the email.
For example, there was first sentence in Jo Han's email
that went like this: 'My Mega Birthday Blowout is now
LIVE'. Now, if I am a subscriber, I'll be wondering, "What
the hell is he talking about?"
I have no choice but to read on the email copy to find out
more. No one wants to be left out of something that someone
wants to tell them about.
5. The Content
When you are promoting your product in an email, the
mistake a lot of Internet marketers make is to describe and
teach what was in the product.
Although a lot of knowledge is good, teaching them is not.
Why would you want to promote your product in your email
when you already have a website promoting it?
You have to write email copy that makes the reader excited,
curious and eager to know more. Just as they are burning up
for your product, provide them with the link to your
website.
Implement certain copywriting techniques in it. Learn more
content generation and email copy techniques by subscribing
to other Internet marketers' emails.
6. The Links
It is wise to have two links to direct your customers to
your website. One of which can be after the first sentence,
whereby the second one can be before the close of the email.
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** Rasheed Ali is CEO and founder of the Internet Coaching
Academy where he and his team of internet business experts
are helping people from all over the world start their own
home based buisness. If you've ever wanted to make money
from home, Rasheed and his team can help you succeed fast.
Grab your FREE video course on building a profitable
internet home based business.
