What site would you prefer to go to? A site that has 100
pages of content but has not been updated in a year, or a
50 page site that keeps adding new content once a week?
Search engines think the same.
As you start to build out the content on your site, space
it out and try to upload a new 200-500 word page every week.
Each one of these pages should go after a different keyword
or keyword phrase. Use the top keywords from your PPC
campaign.
We'll repeat this point since it is so important: a website
that is stagnant and has not changed content over the last
year will never lead the pack in search engines.
What are the easiest ways to add fresh content to your page?
A) Build a site that is easy to update and change.
We recommend that you build your site in a modular way.
Just think of a site built out of Lego blocks. Every page
on your site will consist of a lot of Lego blocks and you
can use the same Lego blocks on each of your pages.
Let's say for example you want to change your top header.
Most websites navigation bar at the top. If you are using a
modular site that uses Lego blocks, then one Lego block
would be for your top header. Now you can just update this
one Lego block and the header on all of your 68 pages is
automatically updated.
This will save you hours of work and make it far easier to
update your pages and keep them fresh. Fortunately, you
don't have to be a programmer to use this. Building a
modular site with Lego blocks is very easy. We cover this
in detail in the module on Site Design.
B) Add dynamic content into your site.
Dynamic content is content that automatically keeps
changing. In the past, adding dynamic content used to be
very hard but with new advancements it has become super
easy to do.
Here's an easy way to get updated content into your website
effortlessly. Let's say that you are trying to build an
expert site on "web design."
In this case, you could go to a site such as BlinkList and
automatically add the latest "web design tutorials" that
people are finding online to your site. To do this, all you
would have to do is:
1) Go to BlinkList
2) Look for the instructions on the sidebar to BROADCAST
the content.
3) Copy and paste the javascript code that is provided by
BlinkList into your site If you did the above, you would
have a section on your site that would constantly show the
latest web design tutorials that people are discovering
online.
This is not only great content for site visitors but would
also keep your site fresh and help significantly with SEO.
C) Attach a blog to your site.
Blogs are very easy to update and should be a key part of
every search engine optimization. Search engines like
Google love regularly updated, content-rich sites ' which
is exactly what blogs are!
Most blogs are updated with new articles and information on
a daily basis; over time the search engines recognize them
for their wealth of information and boost their ranking.
Blogs also contain a rich supply of links. Since bloggers
are always looking for ways to keep their blogs fresh, they
are likely to use links rather than create all the content
themselves.
Links to quality sites, including blog search engines and
directories, can lead to high search engine rankings.
If you have a great site with excellent content that
visitors love, this will start to work in your favor. If
you are just spamming search engines and not providing
value for the visitors, then Google will eventually catch
up with you.
----------------------------------------------------
Bjorn Brands is a successfull enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same at
http://www.moneyacces.com
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