Domain Name Owners Be Warned! - Someone Else May be Pocketing Your Profits
If you have a domain name parked by your registration
service, there's a good chance they're making money from
it. Imagine that - profits you will never see, and from
your own domain name! It's no wonder they're so good about
sending renewal reminders. Forget the eight dollar
registration fee. They want the hundred plus dollars your
domain name makes them each and every month!
It was happening to me until a few weeks ago. Now I get an
average of $3.50 per day, per domain name - completely on
auto-pilot. It's not a fortune to be sure, but that's over
$100 per month that I get for doing about fifteen minutes
work - just one time.
If you want in on the action but don't have any parked
domains, think about buying a $2 domain on Yahoo.
The process is really simple. You can use the services of
several companies. I'll use Google because I'm showing you
exactly how I did it. But feel free to use any service you
like.
First, sign up for a free Adsense account at
http://www.google.com/adsense - if you don't already have
one. But DON'T get your ad code yet. I have some tips that
can triple your response rates - and income. By the way,
'Yahoo Publisher', another income generating ad resource,
is in Beta but also looks good so far -
http://publisher.yahoo.com/.
Now, if you want killer free information about your
visitors and some really nice metrics information, get your
free Google Analytics account at
http://www.google.com/analytics/. If you'd rather not use
Google, give http://www.statcounter.com/ a try. It's also
free.
Now for the frosting on the cake; hosting. You can go a
couple different ways with this. One is to use a revenue
share like CashParking, the one offered by
http://www.Godaddy.com. In short, you pay a monthly fee,
and they share a percentage of the income generated from
the ads on your web page. I love Godaddy, but I had to pass
on this one. Without content on the pages or automated
search engine optimization freebies I think the odds of
getting visitors seem pretty slim. Besides that, the idea
of paying a monthly fee, just to get back part of my own
profits is not really for me.
After some digging, I went with http://www.WhyParkWeb.com.
It works out to be a lot less expensive for me, gives me
loads of control and builds a full website for me in just a
few minutes. Best of all, I got ranked on Google in just
three days - using one of their free automated tools.
That's it for the main article. If you go with a service
like http://www.WhyParkWeb.com however, you might want to
stick around for a few more minutes. Since they give you so
much control (without anything complicated on your part) I
can give you a few insider tips to triple your income.
Really!
If you'd like to check out an actual site I have setup,
feel free to visit http://www.mysearchengineplacement.com/
(but please don't click any ads unless you really want to
see the product.)
Okay, let's do this by the numbers...
#1 How to find the best keywords
It's easier than ever to find the best keywords. Let's
start with Overture's Web-based tool. It's amazing. Give it
a try at http://inventory.overture.com. Just type in a word
or phrase that has to do with your domain name and get the
actual searches done within a given month.
(Please Note: This link was accurate at the time of this
writing but has been known to change.)
There's also a free piece of software that's getting great
reviews. It's called Good Keywords version 2. It's a
freeware product available for instant download from
http://www.GoodKeywords.com.
#2 How to write a killer Website title that search engine
like Google love.
Let's do a real project, shall we? Let's say we have a
domain name to do with custom cakes. If we enter the word
'cake' into the Overture search, we'll get a ton of
results. Let's just look at the first few:
wedding cake - 307,975 (searches performed for this
keyword/phrase in just one month) cake - 225,183 (same
deal..) birthday cake - 185,054 baby shower cake - 45,287
Take your most important specific and general keyword
phrases and put them together, specific first; general
second. Let's use "wedding cake" and "cake". Now separate
the keywords or phrases by a pipe (that vertical key over
the Enter/Return key). We now have "wedding cake | cake".
Now go back and grab one or two more relevant keywords like
"birthday cake" and "baby shower cake" and combine them
like this "wedding cake | cakes for birthdays, baby showers
and more".
Now you've covered all your bases and build a fantastic
keyword rich title that won't look like keyword spamming.
More importantly it's one that people will actually read.
You have singular and plural versions of "cake(s)", which
will also help - a lot.
#3 How to write a META description that will really get you
noticed.
This is important. Not only can this tip alone get you
ahead of most competitors, but it's also what readers see
of your site before they decide to visit. You need to write
something for people, but that search engines will like.
Don't worry. It's a lot easier than it sounds.
Take all of your keywords and line them up in order of
importance. Since "wedding cake" gets more searches than
any other, let's start there and use the same logic for the
rest. Now we have, in order, "wedding cake", "cake",
"birthday cake", and "baby shower cake." Be sure to improve
your keyword prominence (relevance based on position) by
using your best keyword within the first few words of the
description, like this: "Wedding cakes made easy! Get great
articles, recipes and decorating tips to make cakes for
your special occasion. From triple-layer double chocolate
birthday cakes to baby shower cup cake buffets; we have
tips to make your special occasion delicious."
As you can see, we used all of our keywords without
overloading the text and broke it up a little by adding
some detail. It works great! Just try to keep the
description at or under 250 characters (including spaces).
#4 How to add great content
Why Park (http://www.WhyParkWeb.com) does 99.9% of the work
for you. All you have to do is enter your keywords into the
article finder provided by the "Research Your Keywords"
link (located beside the keywords box.)
Without using any imagination at all, I found 121 articles
in a few seconds...
cake - 98 (articles) wedding cake - 11 birthday cake - 9
baby shower cake - 3
Total Articles: 121
Add "wedding" and get another 788! That's 909 articles in
10 seconds. You get the idea - more general related
keywords can take you over the top and give you a huge,
content-rich search engine friendly site, in seconds!
#5 How to get the best-pulling Adsense ad style and color
combination
My click-through rate (CTR) tripled when I switched to this
format.
Select ad size 336 x 280. If that's too big, try 300 x 250.
And try to make your ad border and ad background colors the
same as your Website's background color. It helps it blend
in and take away some of the "advertisement" feel. It's
also usually best to go with the standard blue hyperlink
color for the actual links.
But with all that said, don't be afraid to experiment. This
might be the cheapest controlled research you ever come
across, so enjoy it. I change my ad colors (but not size)
every so often to see what works best - but the above
method has worked best to date.
#6 How to get submitted to major search engines fast and
free
I use this place all the time. They are great. They submit
your site to 40 search engines instantly, for free -
http://www.submitexpress.com/.
There's another great little trick that will help get your
site noticed by Google FAST, Google Sitemaps -
http://www.google.com/webmasters/tools. You won't need this
when setting up your site but you can add it right after
(from the Edit option) - and its well worth the five
minutes it will take. It's free search engine submission
directly into Google's pipeline.
Now you're ready!
You can do this with no problem. Take back control of your
domain names and pocket your own profits. Good luck!
----------------------------------------------------
Former Information Technology manager for Harvard
University, Michael Small is the founder of free search
engine optimization site http://www.SEOpartner.com and
author of several well-known search engine optimization
books including the SEO Notebook -
http://www.theSeoNotebook.com