Many affiliate marketers become caught up with identifying
and testing new affiliate products and sometimes miss out
on the opportunity to maximize profits products which they
are already successfully advertising.
A few hours spent optimizing pay per click advertising
campaigns can sometimes be a wiser investment of time than
continually chasing after new products. There is a time and
place for doing that, but my advice to all of you internet
entrepreneurs is to make the most of the good products you
have already identified and ‘milk them' for every
dollar that you can.
Recently I went through some of my own ‘successful'
campaigns and I was quite surprised to learn how easily I
could increase the performance of each campaign. Almost
every campaign became more profitable as I employed a
combination of the following techniques. I suggest that you
check if any of these might lead to improving the
profitability of your advertising campaigns.
1. Increase Your Campaign's Click-Through Ratio by Split
Testing Ads
If other affiliates are promoting the same product at the
same pay per click network, then you must make every effort
to capture as high a percentage of the available traffic as
possible. One of the best ways to get your ad showing
instead of your competitors' ads is to increase the CTR or
click-through ratio of your ads. The reason for this is
that major advertising networks usually prefer to show ads
with good click-through rates.
So how can you increase your click-through ratio? The
simplest way is to split test your ad. Always be running at
least two versions of each ad. After you see the
click-through rates for each version, discard the worst
performing ad and write a new one. Keep repeating this
process over and over again, improving each time.
A good shortcut is to study your competitor's ads. Why pay
for all the research and testing of ads when other
affiliates are doing it already? It is a good idea to
monitor other affiliates' ads for a week or two and note
any changes that they make. To see their ads either do a
search at Google or use Google's free AdSense Preview Tool.
There are also a number of great competitor analysis tools
available on the market.
2. Add Additional Keywords to Increase Traffic
Another way to maximize the revenue from your PPC
advertising campaign is to increase your keywords. You can
quickly generate large keyword lists using software such as
Good Keywords, which is free, or even better, Keyword Elite
if you can afford it.
One word of caution, if you add too many keyword phrases
that are broadly related to your product, then even though
your ad impressions and overall clicks may increase, your
sales and commission conversion rates could fall. Take care
when adding keywords to add only those keyword phrases that
will result in targeted visitors who might purchase the
product you are advertising.
3. Consider Targeting Your Successful Campaign to
Additional Countries
When you created your original campaign, which geographical
settings did you specify? For example, you may have
targeted USA only, or North America. Now that your product
is proven to be successful in the original region, consider
whether people might purchase the product in additional
countries. How about United Kingdom and Australia?
Depending upon the product you might also discover a good
response from Europe, Asia, or even the Middle East.
The key to success here is to test the new market
independently, so be sure you have a way to track which
countries your commissions are coming from.
4. Replicate Your Successful Campaign on Other Advertising
Networks
You have already found a product that converts well when
promoting it through one pay per click advertising network.
Now replicate that success at the other major advertising
networks. I try to replicate every successful campaign at
Google AdWords, MSN Adcenter, and Yahoo Search Marketing.
Due to differences in visitor demographics, traffic quality
and editorial policies it is not always possible to get
every campaign working successfully at all three networks,
but that is always my goal.
These four techniques will make a big difference to the
profitability of your affiliate pay per click advertising
campaigns, and that's all without going out and finding
another product.
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Eugene Rivera is an internet marketing
protégé. He has been the webmaster of True
Web Success for the last 15 years. Learn how to get Google
ads for free and maximize your pay-per-click advertising.
You can get a copy of the eBook at
http://tinyurl.com/2hr5ca and start driving unlimited
targeted traffic to your website everyday usually with
little or no effort on your part.
