The use of technology can define the success or failure of
a business. This is no more evident than in the real estate
industry. Realtors who flocked to the latest technologies,
adopted them, and applied them in order to enhance and sell
property, are still prospering.
Using the latest technology, realtors can show a home's
finest attributes via Video Podcasting. Video Podcasting is
a compelling distribution channel that allows realtors to
reach a large audience while showcasing a property's best
features.
The best homes sell themselves, right? Regardless of how
attractive a home is, it is important to promote it's best
attributes. Whether you are using a real estate agent, or
selling the home yourself, put your home's best foot
forward.
As with an open house, you should show the best angles and
features when marketing a home. Use the following tips to
develop a video podcast that will sell the featured home:
Remove The Clutter
A room free of clutter will show much better, and
especially in photos and videos. With clutter removed,
rooms will look larger and more spacious. Take a few
moments to de-clutter before video taping or snapping
photos.
Clean The Home First!
It is amazing what will show up in photographs or videos
that may otherwise be completely unnoticed in person. Prior
to taking the video or photos, be sure to dust, wash
windows, and vacuum.
Add Music or Commentary
If presenting a video tour of the home, add music to the
presentation (you can find royalty-free music that can be
used in a video podcast here:
http://www.small-business-software.net/podsafe-music.htm).
Another great option is to include an audio commentary,
pointing out the home's finest qualities.
Better Furnished Than Unfurnished
Homes show much better when furnished than when they are
not. Basic furniture, in a sensible arrangement, will make
the home look warm, welcoming, and inviting.
Fresh Flowers
Add a bouquet of fresh cut flowers to the kitchen or dining
room table. If showing the home in the spring, spend a day
planting annuals to brighten up the landscape. It is
amazing what a bit of color will do to the home's apparent
value.
Landscaping
Landscaping is probably the least expensive thing you can
do to increase a properties value. Make sure to photograph
or video the landscape on a sunny day to show off its
brilliance.
Table Settings
Set the table with some nice table settings so that the
potential buyer can envision themselves in the home. These
small personal touches can make all the difference.
Minimize Motion
When taking photographs or videos, minimize the motion. Let
the software handle transitions between photographs or
video clips. Keeping a slow and steady hand, or using a
tripod, will result in a cleaner video clip.
Edit (Overshoot And Cutdown)
Take far more photos and videos than you need (Overshoot),
and then review and eliminate all but the most attractive
shots (Cutdown), so that what remains is the best material
available. It is best to have too many shots to choose
from, rather than not having enough.
Search for Virtual Home Tours to see examples
Realty Feeds - http://www.realty-feeds.net
ML Podcast - http://www.mlpodcast.com
Let the home shine by using technology to help market the
property. Present the home in the best possible light, and
through a variety of channels, and watch sales soar.
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Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for RecordForAll
http://www.recordforall.com audio recording and editing
software.