An `online-newbie' is any person just starting out trying
to create an online business. Now why should
online-newbies wear blinkers? More to the point, what are
blinkers?
In the old days when horse-carts and carriages were the
vogue, the horse was made to wear blinkers (square flaps of
leather at the side of each eye). This prevented it from
seeing the sides and ensured that it would keep its eyes
only on the road in front, thus making it easier for the
coachman to bring the carrage to its destination.
Similarly if the newbie is to reach his or her destination
(namely success at his or her new online business), he or
she should also wear `mental blinkers'. The newbie should
look neither left nor right but keep focused totally on
building that one particular business.
This is not easy to do in the online environment, when
there are literally thousands of oh-so seductive
`easy-money' offers, `must-have' softwares, `to-die-for'
coaching clinics, `tantalising' teleseminars and so on
vying for your attention! Especially so when the
ubiquitous `click here' link is found temptingly on every
page, every email, every banner and every article (even
this one)!
You start off googling for a specific something and when
the page comes up you click on one link that looks most
promising. Before you know it, you go on clicking link
after link and 15 minutes later you can't remember what it
was you were looking for at first!
This has happened to me more times than I can count. I
start off telling myself: `I will not be distracted, I will
focus on just one thing now' but within half an hour I am
looking at some page online and wondering how I got there.
It got so bad that I could never finish in time whatever I
started, whether it was registering with article
directories or writing follow-up messages for my
autoresponder or any of the other myriad chores that need
to be done to run an online business. Jobs that should
have taken perhaps 15 minutes ended up taking two hours
because of all the side-tracking.
This was totally inefficient use of my time. So to make
more efficient and productive use of my time, this is what
I do nowadays:
Before I go online, whether to read emails or search for
information, I jot down on a piece of paper a list of items
I intend to complete during that session online. I also
write down the estimated time I need for each item on the
list. For example:
1. Submit Free Ads for Affiliate Projects 1 &2: (Estimated
time: 15 minutes)
- Free ad company 1
- Free ad company 2, etc.
2. Register with Article Directories: (Estimated time: 20
minutes)
- Article Directory 1
- Article Directory 2, etc.
3. Write or edit Autoreponder messages. (Estimated time:
20 minutes) And so on.
Then I put on my `mental blinkers'. I focus totally on the
task in hand, ruthlessly avoiding anything that is not
directly related to it, while also keeping track of the
time.
Initially it takes a tremendous amount of will power to
avoid getting off-track. Every page I turn, the headlines
look so enticing, the copywriting so engrossing and the
special offers so inviting!
But once the decision is made, it becomes much easier. At
times when I find I have strayed off and am on some other
page, I check back to my written list to remind me what it
was I set out to do.
Soon I'm getting more done, in less time and more
efficiently. This in turn is reflected in the growth of my
business. Where before it was stagnant, now it is thriving.
So if you are a newbie just starting to build his/her
business, try out my suggestion - jot down your intentions
first before going online. Most of all remember to wear
your mental blinkers!
----------------------------------------------------
Feel free to distribute this article in any form as long as
you include this resource box. Gopinathan Menon is a
retired engineer and technical writer now engaged in
building a thriving online business. If you are a newbie
looking to profit from your online biz, click
http://newbie-profits.com
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