With all the noise on the internet and in the news about
email spam, many home business owners may think that email
marketing is either dead or not a good tool for
advertising. Well I believe that email is as important as
your website and is still one of your best options for
building a relationship with your list.
But there is still a right and a wrong way to email
marketing. Some marketers use email as an afterthought. So
their emails have no substance and are not sent on a
regular basis.
I am not the first one to say that "the money's in the
list". Every home business owner can build a list but if
they don't manage the list then the list does not have any
real value to the business. In other words you need to
build a relationship with the people on your list.
This is even more important as internet marketers, since we
do not have a brick and mortar spot to visit our customers
face to face we need to keep in touch with them so they
don't forget us and we can continually extend our value to
them.
So how do we do that?
As a home based business owner it's your responsibility to
keep in front of your list. You should be contacting your
list a minimum of once per week.
Your email is no different than any sales or web copy you
post elsewhere on the internet. The heading or subject line
is the most important. It should be enticing enough to make
them click on the link to open it.
Your emails should always be in a personal friendly tone.
If you take a more "boardroom" approach you will always
present a distance between you and your customer.
Not every email should be trying to sell them your product
or service. A good mixture of information and selling is
more settling to the receiver.
No email should be an out right sell. Mix the offers within
the context of the email. The email should be about your
industry and then simply mold your products sales pitch
within the email. Do this with links to your site or blocks
of sales data offset within the body.
Always, always insert a signature file. This holds true for
anything on the internet, articles, ezines, solo ads and
emails. This is your "business card" so tell them what you
do and how you can help them.
This might sound like a lot of work to you, but you can
minimize this task with an autoresponder system. There are
many good ones on the market; the one I use is GetResponse,
because of their reputation for email delivery. You write
your emails once and you're done...forever.
While email can and does make a fine supporting actor, this
is only one of many options open to the home business
owner. When used properly it can be the star of your show
and a primary sales tool for your business advertising.
----------------------------------------------------
Bob and Cindy are home based business entrepreneurs with 15
years experience in owning Real Estate and Network
Marketing businesses. Both are avid travelers seeking out
the top discount travel clubs. You can own your own
business today that provides residual income for your
future. To learn more about how you can secure your
financial future... Go to:
http://www.ThingsLookGreatIn2008.com
Visit our blog at
http://www.BuildingOnlineBusinessSuccess.com for tips and
strategies to creating online business strategies.
