What Do You Do?

New York has always been a career-oriented city. If one
does not have a career, they will make one up rather than
apologize for being a housewife, or home-maker. It's only
because I had a wonderful New York socialite for a
mother-in-law that I ran smack into this. She wanted so
much to expose me to her side of life. And loving her the
way I did, I made myself fully pliable.

She was entertained in lavish style and reciprocated in
kind. And those being my 'green' years, I did everything I
could to hide my terror at these functions. I felt
incredible pressure to be ready with input on any subject.

New Yorkers seem to judge everyone by certain achievements
-- their schooling, their career, or their business
address. It's been said there's no place like it for
vocational humiliation. And sooner or later -- the dreaded
question is posed, "Where did you school?" or the fatal
one, "What do you do?"

If you give the name of your High School or the fact that
you don't do anything at the moment, you may draw raised
eyebrows or a soft, "ah-h". These questions are a personal
measurement; a quiet pass-fail test for future social
gatherings. Do you have some interest, activity, or
purpose in common with the interrogator?

Looking back on those times, I think I did a fair job of
fluffing it. I had to accept that in certain surroundings,
my identity would be tied to what I did, not in what I was.

Fast-forward several years and New York is now only a
memory. Yet I bring with me those valuable lessons as I
open new chapters. The Internet came into my life and while
it's been a cruel teacher, it certainly has been thorough.
It's ringing Anthem -- Lead, follow or get out of the fast
lane!

The hardest part of entrepreneurship was in marketing me.
It's not much different than my story above because I am
still judged by my achievements. The "What do you do?"
question may be silent, but it's still there. If you expect
to lead you better have good reasons why someone should
follow.

Marketing yourself on the Internet should not be a
struggle, unless you make it so. Naturally it's a lot more
rewarding if your efforts result in clients calling you
ready to work with you, and even better when these clients
turn into worthwhile paychecks. Networking is a contact
sport.

There are numerous ways to make your achievements visible.
Start an Ezine or Newsletter to gain subscribers. Make your
weekly or monthly output full of good tips and techniques.
Set up a website and offer free items; there are plenty of
these to choose from. Start a blog and get it syndicated so
many, many people read it. Write Articles. Write an Ebook
and give it away. Bottom line -- get your name out there
over and over again.

What you do better, faster, cheaper and with higher quality
than your counterpart, is where you will begin to stop
following and start leading. Think of marketing as "giving
something" instead of "trying to get something" and this
mindset will result in word-of-mouth business. Surfers
merely want to know that you understand their situation,
and next, how you will help them.

Experiments done in 1927 by Bluma Zeigarnik showed us that
we remember interrupted tasks the best. Who knew? The
reason was simply that "the tension created by unfinished
tasks helps us to remember". Let's offer an example of this.

You're watching the news and you hear an announcement like,
"Today, the borrower becomes the lender. More on that story
later but first…" Don't you find yourself glued to that
broadcast, even knowing that they will air the rest of the
story last? That's an effective use of the Zeigarnik effect.

You can connect this principle with marketing, and you
should. The "interrupted task" is your advertisement that
is incomplete. Because we dislike things to be incomplete,
readers will satisfy their curiosity for the "rest of the
story" by inquiring. But be aware, people will be fooled
once, but not twice. Be sure you fulfill your teaser.

Today, I write my own paycheck. What do you do?

2007 Esther Smith

----------------------------------------------------
Smith is an accomplished artist with two online galleries,
an author/publisher and believer in residual or leveraged
income. Her ebook, Invitation to Internet Success, is free
to all.

http://www.thepermanentventure.com/InternetSuccess.pdf

Contact Info at the bottom of her website:

http://www.thepermanentventure.com/2up.htm

Wealthy Marketer: Two Reasons Not To Join

"This offer is not for everybody."

That is an exact headline taken from the Wealthy Marketer
website. Why would the brand new online business named
Wealthy Marketer and founded by CEO Alex Hunter not be for
everybody? Well, I have decided to give my personal opinion
of this program and find out who this offer is really for.

There are so many online business opportunities available
today. Many people make claims of significant income, while
others make claims of being burned or scammed. It is easy
to see why there is confusion of which businesses are
legitimate.

While I was in the gathering information stage of whether I
wanted to join Wealthy Marketer I discovered two valuable
facts.

The Compensation Plan:

The first valuable fact; Wealthy Marketer is the first
online business ever to offer its clients a compensation
plan that pays on 3-tiers and does not involve the more
well-known "pass-ups" procedures.

The program costs $1497 to join. The first payout tier
offers a commission of $900, the second level offers a
commission of $200 and the third level produces a
commission of $100. Basically a member who joins makes 3
separate payments to the three sponsoring affiliates 3
tiers up in the genealogy line of membership. Additionally
a fourth payment is made to the Wealthy Marketer
administration of $297 bringing the total investment to
$1497.

The Money Back Guarantee:

The second valuable fact; Wealthy Marketer is the first
online business ever to offer clients a money back
guarantee. If an affiliate member fails to make at least 1
sale of $900 within their first 120 days of membership CEO
Alex Hunter will personally refund their money out of his
own pocket.

Those who are familiar with various online money-making
opportunities will surely be able to recognize how rare it
is to have a money back guarantee in place. The major flaw
with this guarantee is it only holds Wealthy Marketer
accountable; meaning that a member is not held accountable
to doing the work. If someone fails to even attempt to make
this program work, they will still receive a refund.
Nothing is in place to protect Wealthy Marketer, the
company, and Alex Hunter, the founder, from lazy members
who fail to perform any work.

Due to the facts that this program offers two industry
firsts, namely the 3-tier compensation plan and the money
back guarantee, there would only be two reasons not to join
Wealthy Marketer in my view.

Reason #1 Not To Join:

The first reason why "this offer is not for everybody" is
not being able to initially afford the $1497 investment
required to join.

Reason #2 Not To Join:

The second reason why "this offer is not for everybody" is
the potential member really is not serious about achieving
their financial goals like they may claim to be.

The common excuses, complaints and reasons people create
about why they might be burned or scammed into losing money
should not exist with a money back guarantee in place. The
common excuses of "can't" should be history.

Unfortunately it is of my personal opinion many people are
really looking to get something for nothing in life. Rather
than performing the work needed to make money, many people
place the blame or the responsibility of failure on the
shoulders of another instead of their own.

My opinion is if someone truly is serious about making more
money by leveraging the power of the internet, they would
join a program like Wealthy Marketer. There really isn't
anything to lose.

Lastly, this brings me back to the website headline of
"this offer is not for everybody." Unless someone just
can't afford to start a business online, the only people
who would turn down this offer would be the excuse makers.
This offer is not for those who are hoping to achieve their
financial goals by wishful magic. This offer is only for
people who know how to work.

----------------------------------------------------
For more information on the compensation plan, the
money-back guarantee and the products, go to:
http://www.WealthyMarketerDirect.com
Tim McGaffin is an industry leader in internet marketing
and helping others achieve their financial goals.

How To Be Organized As A Work From Home Mom

Women like me have many reasons for becoming work from home
moms. There are loads of options for women to make a good
living from the comfort of their homes while being able to
spend time with their families. I can honestly say that
becoming a work from home mom requires structure, but once
you become organized, this career option is very easy. In
this day in age with the computer technology that we have,
you can start a home business and help your family out
financially while still being around to raise your
children. Because much of the workload is on the computer,
moms can set their own schedules and manage their time to
fit their own needs.

Even if you can only work a few hours a day on your home
business, a comfortable income is possible. These few hours
could bring in money, but the more hours you work the more
money you could possibly earn. The key is to not work in
large blocks of time everyday because you will be wasting
the valuable time you spend with your family. Spending time
with your family is the reason why as a mom, you want to
work from home in the first place. Pace yourself. You do
not want to wear yourself out as if you were still
commuting back and forth to your outside the home job. You
will not be doing yourself or your family any favors.

There are many things you can do to get and keep yourself
organized running your home business.

1. Take full advantage of nap times. While your children
are sleeping, you will have guilt free time for yourself.
Spend time with your family in the evening then work on
your business after everyone else has gone to bed.

2. Use your time wisely. Do not check your email every five
minutes during the day. I used to do this and found that
once I sat down to check my mail, I needed to do a few
other miscellaneous items while I was online. I find that
checking my email a couple of times throughout the day;
answering anything that needed my immediate attention, and
then saving the rest for when I could deal with all my mail
at once was a better option.

3. Set up a voice mail system so you can retrieve your
calls when you can sit undisturbed for a long stretch of
time. It will be easier to manage each phone call and give
it the attention that is required.

4. No one can tell you exactly how to manage your time
because each individual is unique. I strongly suggest
scheduling a coaching session with one of your up line or a
professional coaching service. These people are time
management specialists. Take advantage of their wealth of
information. You will find that your life as a work from
home mom will be ten times easier to manage.

Trying to simplify your family/home business is indeed one
of the biggest challenges you may ever have to face. Many
online websites are unique to home business moms. These
sites can help you find other moms who want to, or are make
money from home, and are willing to share their downfalls
and success stories. You can learn from the women who have
gone before you. The fact of the matter is, running a home
business is easy, but if you do not invest a small amount
of time to get your home and work life organized, you may
wind up putting more hours in at home, than you did at your
regular job. That means less money per hour and less time
spent with your family.

The bottom line: Get information from others in the know.
Get organized. Use your time wisely and you will have the
best chance for success with your home business.

----------------------------------------------------
Cynthia Overfield is a work from home mom. She lives in the
wonderful state of Wyoming with her husband, daughter and
her son who is Autistic. For information on home businesses
and women specific coaching visit her website at:
http://www.digga-digga.com
The resource box must be included when reprinting.

3 Quick Ways To Get Traffic To Any Webiste

After all the debate over website design, shopping carts
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive - website traffic!

Without website traffic it's the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, hiding it in your *basement* where nobody can
see it.

Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get "hits," but they fail to grasp that there are really
only three (3) reliable ways to get traffic to any website.

Method #1 - Buy Traffic Currently, the fastest way to get
traffic to any website involves using the little classified
ads on the right side of search giant Google's results
pages.

Called Google AdWords, the system allows any advertiser to
open an account with a $5 activation fee and start seeing
their ads appear on Google within about 15 minutes.

Advertisers only pay when visitors actually click through
from their ad on Google to their website or affiliate link.

Overture.com also sells traffic by the click, but they make
you wait three to five days to go through their editorial
review process before allowing ads to appear on their
network.

You can also buy advertising on dozens of other
pay-per-click search engines.

They all follow the same basic model of only charging
advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more
information.

Log on to www.payperclicksearchengines.com for a list of
over 600 choices ranked by market penetration.

A word to the wise on pay-per-click advertising: Watch your
costs and track and measure everything. Even though you can
get traffic for as little as a penny, you should track your
results by search engine and by individual keyword if you
want maximum success.

Many a company has lost its entire advertising budget
paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that
don't convert... while neglecting the keywords that do
bring sales (mainly because they don't know which is
which!).

Method #2 - Borrow Traffic If you need traffic to a
website, then borrow it from people who already have it...
especially people with lists of loyal subscribers or
traffic from search engines, affiliates, or other steady
sources.

"Endorsed Mailings" and "Reciprocal Linking" by other
people represent the two fastest ways to borrow someone
else's traffic.

If they maintain a list of subscribers, convince them to
send an email out to their people telling them why they
should check out your site.

Also, negotiate a prominent link on their web pages to
siphon off targeted visitors who find their website.

Often the best way to persuade someone to do this involves
paying them a commission, agreeing to do a similar mailing,
or providing a link to them on your site (or a combination
of all three).

Imagine how much traffic you could get if someone with a
list of 10,000 loyal subscribers told their people to go
look at your website!

Method #3 Recycle Traffic The most economical way to get
traffic involves turning one-time visitors into regular,
repeat visitors that you direct to multiple sites over time.

You do this by pulling website visitors into your sphere of
influence by enticing them to sign up for your newsletter,
autoresponder sequence, or "mini-course."

Then you keep in contact with regular articles, special
reports, and recommendations enticing them to visit your
own and other people's websites.

Ultimately, every website owner should orient all of their
marketing efforts towards this end of developing a stream
of recycled traffic, because it costs the least and creates
the best return on time and money invested.

It doesn't matter if you promote your own product, promote
only as an affiliate, or some combination of the two... if
you don't recycle traffic and get more than one hit out of
each visitor, you're making one of the biggest mistakes
anyone can make online.

----------------------------------------------------
Sean Matteson has been building business online in one form
or another for the past eight years. To learn more about
the system he uses to build his business, please visit this
website: http://lighthousemarketingbook.com/sean