How To Market Your Products and Services On Twitter
Twitter is one of well over 1000 social networking sites
that I know of. I actually have a list of that many, but
have only checked out a handful of the most popular ones.
Actually, my list is about 1800 bookmarking and social
networking sites. I may share that list with my inner
circle soon... after my assistant go over it with a fine
toothed comb :-)
I've already shared my list of the most popular (and
productive) bookmarking sites in an ebook called, "How To
Bookmark Effectively For Massive Free Website Traffic!" You
can actually download that ebook for free, without needing
to opt-in or fill out any forms at:
http://TheRealSecrets.com/FathersDay/
Back to Twitter... Twitter is actually a micro-blogging
platform. You register, and then you can "follow" others,
and others can "follow" you.
When you log into Twitter, on the homepage you have a
window where you can type in messages ("tweets") of up to
140 characters. When you click the "update" button,
everyone who has subscribed to your updates... everyone
following you, sees that message instantly... provided they
are logged-in to Twitter.
When someone that you're following updates, and you're
logged-in, you see their posts instantly.
There are Twitter users who post dozens of messages a day.
There are Twitter users who seem to stay logged into
Twitter and following their friends tweets for hours each
day.
At a recent JV Alert Seminar where I was on the expert
panel, I watched other panel members, who are also avid
Twitter users, actually carrying on conversations over
Twitter... right from the stage. They simply pulled out
their handheld devices, and twittered away!
While Twitter is fun to just chat with friend on, many
"capitalist"... like me, wonder if it can be used for
conducting business and making sales.
The answer is "Yes, but you shouldn't post blatant ads on
Twitter."
Instead, you should post links to resources and news, and
those links CAN be your affiliate links.
Twitter also has a "Direct Message" feature where you can
post a message directly to someone who is following you. No
one else sees that message, and using that feature is more
appropriate when your post only pertains to one person.
I have made numerous sales via Twitter. Some examples
include:
1) When I noticed that the World Internet Summit was
hosting a live event in Auckland, New Zealand, on July 17th
- 20th, 2008, I twittered about it. This is the first time
that they are holding an Internet marketing seminar in a
location that doesn't get very many of those type events,
so I considered it news.
Shortly thereafter, one of my followers from that area,
posted a thank you. The next time that I checked my email,
I DID notice that he had already registered for the event
and that I had earned a nice commission.
2) When Jeff Walker launched Product Launch Formula 2, I
tweeted about the bonus package that I offered. I had
several followers ask me questions about my package (via
direct message) and two of those purchased the package.
That earned me nearly $2000.
3) When a friend noticed that I was twittering about how
easy it is to earn money marketing to offline businesses as
compared to the Internet marketing niche, she posted a link
to a product that she suggested I check out.
I clicked on her link and saw that a friend, Rachel Rofe,
along with a co-author, Jaime Mintun, had a product that
they were selling called "How To Make $10K In A Weekend."
The product was literally "a seminar in a box." It
contained everything that I needed to conduct local
seminars teaching offline businesses about the internet.
In fact, the product even included:
- A PowerPoint Presentation that I could use to conduct a 1
or 2-day live seminar.
- Ads that I could run to get commission-only sales people
to actually sell the seminar seats for me.
- A script that I could use along with the slides or even
give to someone else to conduct the seminar for me.
- Supplemental materials that I could use as bonuses,
handouts, or products-for-sale at my seminars.
- Very detailed start-to-finish instructions.
The package literally contained everything that I needed
for a local seminar that I was already planning on hosting
quarterly in my hometown.
I drooled over the webpage, but didn't buy right away
because I was getting ready to travel to JV Alert Live in
Philadelphia that upcoming weekend, and I didn't want to
get side-tracked. However, at the seminar, I got a chance
to chat with Rachel Rofe, and she talked me into both
getting a copy of the course, AND becoming an affiliate for
it.
Wrapping up this story... After going through the course, I
fell so "in love" with it, that I twittered about it as
well as mentioned it in an ezine editorial. The ezine
editorial sold enough copies to earn me nearly $1000, and
the tweet, triggered several old friends asking questions
about the package. One of those friends subsequently
purchased the package.
Those are just a few of the many sales that I'm sure that
my twittering has generated. The key is not to just post
blatant ads, but when you have something worthy of sharing,
and that you know your followers will likely appreciate,
then you can generate sales from just pointing our
resources.
Aside from direct sales, I've noticed dozens of posts on my
followers blogs about things that I've posted to Twitter.
These blog posts were others indirectly promoting me and my
products to their audiences.
Your posts on Twitter are also indexed by the search
engines, so I've noticed my "tweets" showing up in Google
for some of my prime keywords. That's very powerful.
So, there you have a proven formula for marketing your
products and services on Twitter without being too "in your
face." The only thing left for you to do is go over to
http://Twitter.com and set up an account. It only takes a
few minute.
Be sure to add me as someone you're following. My Twitter
URL is: http://twitter.com/innercircle1
What are you waiting for? :-)
----------------------------------------------------
Willie Crawford is founder of The Internet Marketing Inner
Circle, Executive Directory of The International
Association of Joint Venture Brokers, and co-host of the
Internet Marketing Momentum Bootcamp. Have Willie teach
you serious marketing firsthand at:
http://InternetMarketingMomentumBootcamp.com