Blog Your Roadmap To Riches Business For Success

Blog Your Roadmap To Riches Business For Success
Blogging, sometimes known as an online diary, is very hot
these days. If you haven't heard of blogging before now,
you probably haven't been on the Internet in the past few
years. People all over the world are taking advantage of
it, and so should you. Why? Blogging can be extremely
beneficial for your Roadmap To Riches business.

You may have thought that blogging was just a fun
recreational thing to do to get to know people and connect.
However, in the past year or so, online businesses have
taken blogging to another level. Actually, blogging is one
of the fastest, easiest, and least expensive ways to get
indexed in the search engines.

If you know anything about blogs, they are basically like a
mini website that you create with your own information. You
can post information about you, about your business, and
actually anything else that you want. You can add
testimonials, reviews, articles, etc. Your blog is a great
place to let people know more about the business you run
and the product/service you are promoting.

Are you ready to get blogging? The first place to start is
to find a free blog site such as blogger.com. There are
many different places to blog, but this one is the easiest
to start with, and you aren't losing any money, as it is
completely free. This site will show you step by step how
to set up your blog which is great if you haven't ever set
one up.

Blogging is one of the best ways to generate traffic to
your site for the product or service you are promoting.
With blogger, you can add back links that point to your
other websites. Not only does this generate more traffic
for you, but also you will rank better with the keywords
you are using. You must be sure to set up the keywords
correctly in the links and to the pages you want them to
link to.

Another great thing about blogging is that you can set up
Google Adsense or affiliate links in there as well.

You will want to post information to your blog at least
once per week preferably more now that your blog is all set
up. The one thing you don't want to forget, however is to
ping it after you update your blog, so the search engines
are updated as well. Think about it – the search
engines will crawl your blog for new content, and your
Roadmap To Riches blog will be listed among the top. You
can see how well this blogging is for a business. So get
busy blogging today and see your success grow.

----------------------------------------------------
Allen Thomason is an accomplished and established internet
marketer. To find out how to expand your online knowledge
and learn more about Internet Marketing, Advertising, and
Proven Marketing Tactics visit
http://www.TheProfitCombination.com .

Are You Ready to Make $800.00 Dollars Over and Over

Are You Ready to Make $800.00 Dollars Over and Over
Online business opportunity - just think about it. You're
planning to invest your time and money, and you certainly
don't want to choose the wrong company to help you.

If you do a search online, you'll find thousands of
opportunities just waiting for you to sign up. Where did
these all come from? How do you know which one will give
you all the tools, help, and support you need to get up and
running?

I recently went through this entire process. It can be
truly overwhelming without knowing some of the questions
you should ask before you make a decision. As a Christian I
wanted to work with a company that not only talked a good
game, but was able to show me they were an honest company
who would truly do what they said they would do.

Where Do I Start?

My first concern was that I had very little experience
building a website. I was able to check my email and search
for something online, but that was the extent of it. I read
countless ads for companies claiming to "build a website in
15 minutes" or "be making money in as little as 24 hours."

The trouble was....I couldn't see any backend support. I
couldn't see anything except a template that someone built
and now they were trying to convince me this should be the
basis for my online business.

What about all the continuous building and changing that
happens on a website? Did I have to take a bunch of HTML
classes just so I'd know how to do all this stuff?

My second concern was whether the search engines would find
me. I remember wondering how the entire process worked and
who was going to teach me. There are alot of companies that
promise they can help in this area. I just didn't have a
clue about which one to use or how to go about evaluating
these kinds of companies.

And then of course, I wanted to know if my business would
be profitable. Finding the right niche is a huge part of
your ultimate success, or lack thereof. Of course, there is
never a guarantee, but at least I wanted to know I was on
the right track. I couldn't imagine where to even start
looking for answers about this one.

And the Answer is...

After it was all said and done, I arrived at some very
specific things to look for as you're choosing the right
company:

Tip: Choose a company that can handle everything from start
to finish, no matter your own strengths or weaknesses.
Trying to piecemeal the site hosting and building from one
company and then the search engine optimizing from another,
and the other things you need like building a newsletter
from yet another, will most certainly make your life alot
more complicated.

Tip: Choose a company with a proven track record. What kind
of results are their current clients getting? Are they
willing to show you the number of their sites that are
succeeding? You can bet they have an idea about how many of
their sites fail and why.

Tip: Choose a company that gives you the tools to build
your site that doesn't require you to have a PHD in website
building. There is a tremendous learning curve in the very
beginning, so just make sure you're working with a company
that provides the structure to build your site as you learn
so you're not stuck for long periods of time in that
learning curve.

Tip: Choose a company that allows all their site owners to
talk to each other in an open forum. Check to see how often
their forums are frequented. Ask for a guest pass so you
can get the real flavor of the company.

Tip: Choose a company that gives you 24 hour/7 days a week,
online technical support. There is nothing more difficult
than trying to resolve a problem and your only option is to
pay some expert somewhere to give you the guidance you need.

Tip: Don't purchase unless you are very sure about the
company's refund policy. Choose a company that will let you
try things out on a trial basis. Get your feet wet and see
if the company you've chosen is really the one that will
help you get where you want to go.

While it's true that no company can do it for you, it's
also true that you can certainly help increase your odds of
success if you choose the right company to help you.
Working with a company that is honest and will stand behind
you, helping every step of the way, is truly the Christian
way of doing business.

----------------------------------------------------
Go to http://www.wildflyingkangaroos.com

How to Double Your Opt-ins by Adding a Hover Ad to Your Site

How to Double Your Opt-ins by Adding a Hover Ad to Your Site
After many months of procrastination, I finally got around
to adding a hover ad to my website. A hover ad is a type
of pop-up ad that appears in your browser window from the
side or top of the screen, or may just slowly float in
front of the page you're viewing, or may suddenly pop in
and bounce up and down for a bit. What differentiates a
hover ad from traditional pop-up ads is that it's not
blockable by pop-up blockers built into web browsers.

The hover ad is incredibly effective because it brings your
primary call to action to visitor's attention right away
and asks that they respond to that call to action.
Consequently, you'll experience a great increase in the
number of signups to your list as a result of using this
technology. In the time I've been using a hover ad, my
opt-in rates have doubled over using the traditional opt-in
form embedded on my site.

There are a number of software/services offering the hover
ad popup technology. I use the one that is included as a
part of my service with my email broadcast provider,
aWeber.com.

Here are 11 features of a hover-ad that will help you
double (or perhaps triple or quadruple) the opt-ins to your
website:

1. Descriptive page title. Let you visitor know what they
will be receiving by creating a descriptive page title.

2. Close window option. If you don't offer your visitor
the option to close the hover ad, you risk annoying them,
which may result in a hasty exit from your website.

3. Graphic image. Pictures are worth a thousand words.
Embed a graphic image of what you're offering so that your
visitor can "see" what they're getting.

4. Compelling headline. Headlines make visitors take
action. Provide a compelling benefit or result to your
visitor that makes them think, "I've got to get that!"

5. Description of offer. Visitors are leery of giving out
their email addresses. Provide a concise description what
they're receiving that makes them believe it's worth their
time to part with their name and email address.

6. Sense of urgency. Remind them that they can instantly
receive this information, which satisfies an Internet
browser's need for immediate gratification.

7. Value of offer. Place a dollar value of the
information you're giving away. There's little value in
"free", so make your offer worth something.

8. Privacy policy. Visitors want to know how you'll be
using their contact info. State your policy in a short,
concise sentence.

9. Field labels. Instead of simply leaving the boxes
beside your requested information fields (name and email
address) blank, fill that in with default text as yet
another reminder of the information that you're seeking.

10. Submit button. Don't simply request that the visitor
submit the info. Give them a call to action, such as "Send
my info today!"

11. Frequency and delay. Most hover ad software permits
you to time the entrance of your hover ad to the page as
well as control the frequency with which the ad appears. My
rule of thumb is not to surprise or bombard my visitors
with my hover ad, so I set the ad to appear slowly on the
screen, and to appear once every 10 days only so that my
visitors aren't bombarded again and again with the ad once
they've opted in.

Spend some time creating an effective hover ad to promote
your primary call to action. When you see your opt-ins
increase, you'll wonder why you didn't choose to use this
strategy sooner!

----------------------------------------------------
Online Business Resource Queen (TM) and Online Business
Coach Donna Gunter helps independent service professionals
learn how to automate their businesses, leverage their
expertise on the Internet, and get more clients online. To
claim your FREE gift, TurboCharge Your Online Marketing
Toolkit, visit her site at http://www.OnlineBizU.com . Ask
Donna an Internet Marketing question at
http://www.AskDonnaGunter.com .

Email Marketing Basics Part#3: Email Marketing Tactics

Email Marketing Basics Part#3: Email Marketing Tactics
As with any other marketing campaign, careful planning and
proven techniques are the best way to deploy the most
effective campaigns and to realize the highest response
rates. It’s a matter of putting the right offer in
front of the right person at the right time.

Follow these common-sense and time-tested suggestions, and
your campaign can produce tremendous results for new
customer acquisition, customer loyalty and customer
retention.

Segment Lists, Targeted Messages

Chop your database into smaller, segmented slices based on
preferences and past behaviors, in order to make your
messages as relevant as possible to each group. Prospects
and customers will be more likely to respond to messages
that match their interest sets. Use historical data to
apply what you know about the likes and dislikes of your
target market segments, and develop your messages and
offers to fit.

Personalize to the Max

Don’t just segment when you can use the full power of
the database to personalize email content to individual
name, history, likes and dislikes. In the world of direct
emarketing everyone is unique and one size does not fit
all, so use the tools available to be as personal and as
relevant as possible.

Quality Over Quantity

Boost response rates by creating offers for unique
products, useful information, compelling content, special
pricing or gifts. Again, match the offer to the segment.
Every message in a customer’s inbox requires time and
attention. Your objective is to offer each customer
something of value – be it information,
entertainment, or monetary value. If you don’t
deliver, your customers will opt out of your mailing list.

Call-To-Action

Your campaign’s primary objective should be to have
prospects take action. Examples include: Click to…..
link to more information, buy, join, communicate with a
sales representative, participate in a survey, play in a
contest or refer a friend.

Sales vs. Marketing

Many marketers think the Web is primarily a direct sales
medium, rather than a multifaceted communications tool that
can used to create sales activities in other channels. But
many sales are not done on impulse or from afar Decide
which sales channel your campaign is going to support.

Text vs. HTML

Give your customers the option of receiving messages in
text or HTML format. Some people will always prefer text
to graphics, and some email readers only support basic
text. Give your customers what they want, and be sure your
email has been tested for readability by all major email
readers.

Micro-Sites

Giving respondents a micro Web site to respond to rather
than just an email address creates more interaction and
measurement opportunities. Plus, a picture paints a
thousand words.

Online Off-line Integration

Use a micro Web site, too, as a response option for your
off-line (direct mail, display ads) promotions. Again,
you’ll not only create more opportunities to interact
with your customers, you can keep ads and mailers less
cluttered and entice readers online for the full story.

No Spam Ma’am

Don’t send unsolicited emails. As mentioned earlier,
spam messages are unwelcome and counterproductive.
You’ll only damage your company’s reputation by
sending unwanted emails.

Respect The Customer

Messages and offers that go to unresponsive consumers week
after week are no better than spam. Also make it easy for
them to unsubscribe, access and change data.

Measure & Report

Tracking the actions of your customers and prospects is
critical to your success. After deploying several
campaigns you will have generated a mountain of response
information. Analyze it and use it when creating new
offers and new approaches.

Click Through Analytics

Analyze campaign response data in conjunction with Web site
visitor behavior data to get a single, unified view of your
customers and prospects behavior. Track what pages
prospects visited; what information they viewed, and what
products they bought. Again, use the data to customize
your offers and Web site content. And remember that
technology is a magical tool for marketing wizards to
use—but it does not replace the wizard.

As with any other marketing campaign, careful planning and
proven techniques are the best way to deploy the most
effective campaigns and to realize the highest response
rates. It’s a matter of putting the right offer in
front of the right person at the right time.

Follow these common-sense and time-tested suggestions, and
your campaign can produce tremendous results for new
customer acquisition, customer loyalty and customer
retention.

----------------------------------------------------
Mischelle (Schelly) Weedman-Davis has over 15 years of
marketing experience with high tech and internet businesses
such as Microsoft, Primus, Summit Software, Qpass, and
others. She recently left the high tech world behind to
focus her energy and attention on being a mother and
supporting her husband’s Seattle law firm. To learn
more about Davis Law Group visit
http://www.InjuryTrialLawyer.com or
http://www.washingtonaccidentbook.com .

Shopping Online Can Be An Awesome Experience

Shopping Online Can Be An Awesome Experience
Online shopping is the process consumers go through to
purchase products or services over the Internet. People
increasingly turn to online shopping because of the great
deals available at online discount stores. Online Shopping
is your one stop shop to special offers for buying online.
One of the pleasures of online shopping is the ease of
comparison browsing. Online shopping is really remarkably
easy whether you're looking for the latest fashions in
women's clothing or trying to keep up with the latest
trends in men's fashion. Since customer service has become
as vital to online shopping as it is in the real world,
expect to see a great emphasis on making e-commerce a
friendly experience. Online shopping is popular mainly
because of its speed and ease of use. We endeavor to ensure
all of the online retailers listed on our online shopping
website are reputable.

Shopping

Shopping online can only be as easy as consumers make it.
"It's a growing niche in the market (because) it's an
incredible new asset for shoppers," says Eva Yusa, the
Shopping Diva blogger on ShopLocal. Shopping – My
life is easy now and shopping is enjoyable. Doing your
holiday shopping on the Internet can be fun, easy, and
practical. Shopping is not considered a recreational
activity of psychological interest. Internet sales soared
during last winter's holiday season, with many consumers
lured by the ease and convenience of gift-shopping from
home or work. For many, the Internet has taken the place of
Saturday afternoon window shopping at the mall. There ARE
ways to minimize the holiday shopping hassle and still save
money this weekend.

Gifts

You will find some unique gifts for you to give to that
special person in your life or just for yourself to enjoy.
Shop for products in categories ranging from jewelry,
fashion, kitchen and NFL to electronics, toys, personalized
gifts, collectibles and food. online shopping mall, music,
games, computers, laptops, movies, mp3, downloads, cd, dvd,
routers, flash drives, dvd, cd, mortgage, insurance,
airline tickets, hotel reservations, digital cameras,
travel, televisions, jewelry, watches, diamonds, gold,
clothing, sneakers, diamond rings, shoes, sneakers, gifts,
web traffic, online advertising. For kids and teens toys,
gifts for kids, kids videos, girls & boys toys, educational
toys, art & crafts, Barbies, train sets, action figures,
cars & trucks, clothing & outdoor toys. Whether you want to
shop for automobile accessories, books, computers,
financial services, gifts, sports equipment, or travel
lodging, you can find a site with information that you
might find helpful.

Jewelry

Wal-mart.com also sells apparel, shoes, clothing, jewelry,
watches and accessories for men, women, boys, girls and
babies. Decorative bowls, hanging lamps, fashion
accessories, jewelry. You can usually find a fine selection
of unique gifts, tasteful home decor, jewelry and uncommon
goods. Online jewelry shopping is becoming more main
stream, and this is having a profound effect on the jewelry
industry. Customers also shop for jewelry online because of
the selection.

Conclusion

Online shopping provides convenience to the customers. Also
tops among online shopping enthusiasts are electronics and
computer products, and Wal-mart. You'll find our easy to
use online shopping cart and solutions are exceptionally
user-friendly. Online shopping can never become taxing or
exhausting. Used properly, online shopping is a great tool.
Online shopping is one of the biggest online industries.
One of the conveniences of online shopping is that it can
be done anytime and anywhere so long as you have internet
access.

----------------------------------------------------
Arn1 Enterprises is run by Chuck Arnone and has authored
many articles regarding business on & offline. His
knowledge has been a great help to those new in the
business field!
http://www.online-shopping-mall-mart.com

Google Adwords Top Tips - Part 3

Google Adwords Top Tips - Part 3
Welcome to part 3 of this 5 part series on Google
Adwords.Google AdWords is one of the best advertising tools
on the Internet, but only if you know how to implement
Adwords properly to achieve maximum potential. So here are
the next ten tips to ensure that you get the best possible
results from using Google Adwords.

1. Keep a close eye on your competitors

There shouldn't be any need for this if you are running a
highly organised AdWords account that is using statistics,
facts and tracking rather than guessing! If you are doing
all of this it is you they need to be worried about.

2. Do not duplicate your keywords in other Ad Groups

Google only shows one keyword per advertiser so there is
absolutely no need to go and put the same keyword across
all your ad groups.

3. Keep keywords relevant to your site to maximise profits

You can waste a lot of money by putting up keywords that
are not particularly relevant to your site in the hope that
it might get you a sale. For example, if someone is looking
for the Toronto Blue Jays and your ad pops up saying
'Toronto Blue Jays right here' and your site is selling
baseball equipment, it's is as pointless as piles. It's
more than likely they'll click off your site to try and
find out whatever it was about the Blue Jays they were
trying to find. Be relevant and the click throughs you
receive will be more fruitful.

4. Take advantage of keyword matching options

With some keywords, you will get more ad impressions. With
others, you will get fewer impressions, but potentially
more clicks. By strategically using keyword matching
options, you can reach the most appropriate prospects,
potentially reduce your actual CPC or CPM, and increase
your ROI. For example, use negative keywords to reduce
irrelevant ad impressions and increase your quality score.

5. Don't get emotionally attached to keywords

Judge every keyword on its conversions. If your boss says
"we need to be number 1 for widgets" show him the data on
the cost and return. Coming further down will make sure you
are shown more regularly throughout the day for less; wider
exposure at a cheaper price.

6. Download AdWords Editor to make mass changes quickly and
easily

It really is as simple as that, visit:
http://www.google.com/adwordseditor/ if you are following
this guide then AdWords Editor is essential. Using it will
change your life!

7. Install Google Analytics

It's free and it can tell you a great deal about your site.
This is particularly useful when it comes to finding out
what people are doing when they get to your landing page(s).

8. Use capital letters wisely

Capitalize the first letter of each word of your ad. Also
try to include words that people will love in your ad, or
even in the URL, whenever possible. Try to use words like:
Free, Special, Strong and Quality, and aim to capitalise
them every time. I call these trigger words because they
make people more likely to click your ad.

9. Use numbers in your Ad

An easy trick. Numbers like 10% off or from $19.99 catch
the eye.

10. Use the dynamic keyword feature

This handy feature will allow you to get your keywords into
the ad title. This has the great effect of making people
more likely to click your ads! However, be sure to add some
alternative text in case the search term exceeds the
maximum headline length. Google allow for ads, or the ad
will be shown without a heading. Not good! Instructions for
use of this feature can be found by typing 'keyword
insertion' into Google.

Watch out for more Google Adwords Top Tips Part 4

----------------------------------------------------
Dave McEvoy is an Adwords expert with years of experience
in ppc management. For more information please come and
visit our site http://www.searchlaboratory.com

Three Things to Keep in Mind When Using PPC

Three Things to Keep in Mind When Using PPC
Chances are good that even if you're not using PPC for your
business, you've probably used it in your shopping or
research time on the internet. These are those little
links that line the sides of pages, beckoning you to find
out what they have to offer. Whenever you click onto one
of these links, the PPC company charges the person who
places the ad for the click. But with well placed PPC
campaigns, you can often get a lot of clicks that turn into
sales. That's the key with PPC – conversion. Here
are three things you need to keep in mind as you
investigate this marketing tactic.

The PPC Advertisement Needs to Be Exciting

In order to get someone to click onto your PPC
advertisement, you need to make sure you are telling them
exactly why it's important for them to find out more. For
example, if you are selling a weight loss product, you
might want to advertise how much weight someone can lose in
a short amount of time (Lose Ten Pounds in Two Weeks With
No Exercise). You need to encourage people to click on
that link so that they will go to your site, see what you
have to offer, and then make a purchase.

PPC Fraud is a Real Issue

But as with any good thing, there are downsides that you
need to keep in mind as well. Whenever someone clicks on
your PPC link, you need a pay a small amount of money in
order to keep the link where it is. Some competitors have
been known to hire people to click on these links over and
over so that you have to pay large amounts of money. This
is devastating to smaller businesses that might not have
the money to spend on these costs. Because there is no
real way to prevent this or to control this, you need to
simply be aware of your PPC click numbers every day to see
if there is a spike in clicks from a certain IP address or
if there are a number of clicks that aren't yielding
purchases. If you contact the PPC link service to complain
about these excessive clicks, you may be able to change the
PPC advertisement to try to avoid these issues.

PPC Should Not be the Only Strategy

When you're trying to draw new people to your website, you
don't want to limit your marketing techniques to only PPC.
You should also be working on the SEO of your website in
addition to researching affiliates and other traditional
advertisements. Spread the word about your website with
flyers and links in your emails to everyone too. PPC is a
great way to start drawing people into your site, but since
many people are not sure if they can trust PPC links,
they're not a good thing to employ as a singular marketing
strategy.

Pay per click advertising is simply not going away any time
soon, so you can either ignore it completely or see if it
works for you. You might want to try running a few
advertisements on a few different websites to see if you
can actually increase your website traffic. Once you've
gotten those numbers up, try stopping the PPC for a while
to see if you can maintain those numbers with other
advertising strategies.

PPC is a great way to cheaply begin to spread the word
about your website, but with the danger of PPC fraud, some
smaller businesses may not be able to take that risk. By
watching your numbers and weighing the benefit, you can
make the best decision about PPC for your needs.

----------------------------------------------------
Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for FREE
-- immediate access here:
http://www.InstantWebsiteBusiness.com

Building A Roadmap To Riches Business Quickly

Building A Roadmap To Riches Business Quickly
At some point in their life, many people believe that the
Internet is a place where you can put a website up and
automatically have a successful Roadmap To Riches business.
If this were true, there would be many more people working
online than in the job force. This concept simply is not
true. Having your own Internet business is hard work. It
takes careful planning, a lot of work, persistance, and
strong desire to accomplish. It doesn’t just happen
overnight contrary to the myths some have been taught to
believe.

With that misconception cleared up, it becomes evident,
there is no job anywhere that doesn’t require you to
work to get paid, and Internet businesses are certainly no
exception. Another important factor to consider is do you
have the time needed to dedicate yourself to this?
Let’s take a look at a way to give you more time.

When considering using articles, there is a myriad of
article sites, where you can find content for your website,
free ebooks, products, and software that you can use to
build your business with. This is a great way to save time,
yet find good content that is both informative and legal to
use.

Each one of us posses a few good skills and we all have
knowledge about different things. You can use this to
create articles and share knowledge to build your business
with. What do you do well? What are your hobbies? These
things are very important to take into consideration, as
most Internet businesses are built on the knowledge of
other people.

Another thing to take into consideration, however, is your
marketing plan. You can’t start a business without a
plan. You need an action plan of how you are going to build
your Roadmap To Riches business. As many people have heard
if you fail to plan - you will plan to fail.

Now days, it is a lot easier to start a business with all
of the free information the Internet provides. You can join
sites that sell content, find articles, press releases, and
the list goes on to help you develop your skills to create
a winning business online, but as we've already discovered,
it takes time, effort, persistence and a plan to succeed.
After careful planning and doing your research, you are
sure to see greater and faster profits growing your
business.

----------------------------------------------------
Allen Thomason is an accomplished and established internet
marketer. To find out how to expand your online knowledge
and learn more about Internet Marketing, Advertising, and
Proven Marketing Tactics visit
http://www.TheProfitCombination.com .

Building A Roadmap To Riches Business Quickly

Building A Roadmap To Riches Business Quickly
At some point in their life, many people believe that the
Internet is a place where you can put a website up and
automatically have a successful Roadmap To Riches business.
If this were true, there would be many more people working
online than in the job force. This concept simply is not
true. Having your own Internet business is hard work. It
takes careful planning, a lot of work, persistance, and
strong desire to accomplish. It doesn’t just happen
overnight contrary to the myths some have been taught to
believe.

With that misconception cleared up, it becomes evident,
there is no job anywhere that doesn’t require you to
work to get paid, and Internet businesses are certainly no
exception. Another important factor to consider is do you
have the time needed to dedicate yourself to this?
Let’s take a look at a way to give you more time.

When considering using articles, there is a myriad of
article sites, where you can find content for your website,
free ebooks, products, and software that you can use to
build your business with. This is a great way to save time,
yet find good content that is both informative and legal to
use.

Each one of us posses a few good skills and we all have
knowledge about different things. You can use this to
create articles and share knowledge to build your business
with. What do you do well? What are your hobbies? These
things are very important to take into consideration, as
most Internet businesses are built on the knowledge of
other people.

Another thing to take into consideration, however, is your
marketing plan. You can’t start a business without a
plan. You need an action plan of how you are going to build
your Roadmap To Riches business. As many people have heard
if you fail to plan - you will plan to fail.

Now days, it is a lot easier to start a business with all
of the free information the Internet provides. You can join
sites that sell content, find articles, press releases, and
the list goes on to help you develop your skills to create
a winning business online, but as we've already discovered,
it takes time, effort, persistence and a plan to succeed.
After careful planning and doing your research, you are
sure to see greater and faster profits growing your
business.

----------------------------------------------------
Allen Thomason is an accomplished and established internet
marketer. To find out how to expand your online knowledge
and learn more about Internet Marketing, Advertising, and
Proven Marketing Tactics visit
http://www.TheProfitCombination.com .

Email Marketing Basics Part#2: The Rise of Email as a Marketing Tool

Email Marketing Basics Part#2: The Rise of Email as a Marketing Tool
Email is proving itself to be one of more cost-effective
marketing tools available - which is why some 68 percent of
medium- to large-sized U.S. firms incorporated email into
their marketing strategies in 2000.

Several attributes account for the rise of email as a
marketing tool:

Faster Prep Time

Depending on the campaign creation tools that you use,
email marketing programs can be quick to create and may
arrive in the customer's inbox immediately.

More Flexibility

It is much easier and less expensive to create multiple
offers and test various creative and copy schemes in email
than in traditional "snail mail."

Reduced CPM

Email messages cost only a few cents per recipient compared
to traditional direct mail costs because email campaigns
don't incur printing or postage costs. Email costs range
from $.01 to $0.25 for per message, compared about $1.70 to
$2.00 for each item mailed in traditional direct snail mail.

Greater Acceptance

Some 73 percent of U.S. consumers say they prefer email as
their method of contact with online merchants. (Virtually
the same percentage also say they prefer rich-content media
email - with graphics and typography - versus plain-text
email.

Quick Response

Responses from recipients usually arrive within 48 hours
rather than taking days or weeks via printed and posted
mail.

Higher Response Rates

It is easier and more inviting for someone to respond to an
email message than to pick up the phone or mail a response
card. And email has a much higher average click-through
rates (between 5-15%) than online banner ads.

Accurate Reporting

Electronic forms of delivery and response make tracking and
reporting fast and easy. It is much easier than waiting
weeks for responses and returns.
Email marketing can use a variety of tactics - including
offers, coupons, contests, newsletters and other
value-added links and information.

Those tactics can basically be divided into two types -
permission-based marketing and spam.
Spam is the electronic equivalent of junk mail or that
annoying telemarketing call during dinner. It is
unsolicited and unwanted. Unfortunately for consumers,
today spam represents 10% of all email.

In response to this invasion, email users have created
inbox filters and dummy email addresses.
Permission emails are those messages that users have
requested. This can take the form of newsletters, or a
checkbox in the registration process on various Web sites
giving the marketer permission to deliver product updates
or other marketing information.

Forrester Research predicts that the number of solicited
emails will grow to 250 billion in 2002. Permission emails
have higher success rates than spam - both in terms of ROI
and in preserving a company's reputation.

Permission email can take the form of acquisition or
retention email - that is, mailings whose primary objective
is to prospect for customers or whose objective is to forge
a relationship with an existing customer base. In 2000,
some 57 percent of permission email dollars were spent on
retention and 43 percent on customer acquisition.

----------------------------------------------------
Mischelle (Schelly) Weedman-Davis has over 15 years of
marketing experience with high tech and internet businesses
such as Microsoft, Primus, Summit Software, Qpass, and
others. She recently left the high tech world behind to
focus her energy and attention on being a mother and
supporting her husband's Seattle law firm. To learn more
about Davis Law Group visit
http://www.InjuryTrialLawyer.com or
http://www.washingtonaccidentbook.com .

Internet Marketing - How To Keep The Personal Touch

Internet Marketing - How To Keep The Personal Touch
So, you want to add that personal touch to your internet
marketing? How do you keep your business warm and inviting
in an age of impersonal technology?

There are ways to attract your customers while assuring
them that you genuinely care about them and their future.
Here are some simple steps to add that personal touch to
your business.

1) Personalize Your Capture Page

Your website is the #1 way that your prospects will come in
contact with you. First impressions are vital to making
your prospect feel a connection to you. Some ways to add
the human touch to your site is by adding pictures of you
and your family, creating a personal audio message that
plays when they land on your site, and giving your business
testimonial.

2) Autoresponders

After your prospect enters their information on your
website, your autoresponder goes to work for you.
Personalize this process as much as possible.
Autoresponders hold large volumes of memory, so this is
easily accomplished. The messages that are being sent to
your potential customers are constant reminders to them of
how they view you. Mix it up a bit by using different forms
of automation such as text, audio, or video. Different
people will feel welcomed in by different forms of
communication. In doing so, it is imperative that you make
this process as personal as you can.

3) Invite Yours Prospects To Contact You

Display your contact information for people to contact you.
Whether it's through email or phone, be available to your
prospects. While autoresponders are great, to have that
connection with most of your contacts they are going to
have to be able to reach you. Invite prospects to interact
with you. This is the truest form of personalization that
you can offer. A synergy is created through conversation.
People love to talk about themselves, so if you are able to
figure out what it is they are looking for, you will have
created a win-win situation for both of you.

Make sure that you are getting back to your prospects in a
timely manner as well. If you find yourself pressed for
time and unable to answer all of their questions at the
same time, make sure that you are responding to them
somehow. Whether it be through an assistant or an
autoresponder while they wait for your response, some form
of acknowledgment is needed.

These are some simple ways to add that human touch to your
internet marketing business. Check yourself often to make
sure that you are continually serving the needs of your
prospects. People want to know that they are understood and
cared about. If you strive to keep yourself "real", your
business will prosper.

----------------------------------------------------
For a marketer with a personal touch visit my website at
http://www.EDCGold-No.info . Brian McCoy is a six figure
earner and one of the top income earners in the home
business industry. Brian works with entrepreneurs around
the world. He devotes the time, energy, and effort into his
team and works with them to ensure their success.