Sunday, August 12, 2007

Why Most Network Marketing Businesses Will Never Achieve A High Retention Rate

I joined Amway as a distributor with my own business in
around 1979. I was 21 years old an had been around the
business with my parents who started with Amway in 1977.
This is not an article about Amway. I personally am not
involved with them anymore. Neither are most people.

This article is about a new idea I came across that may
blow the socks off of most network marketing businesses.

Have you ever been in Amway or another mlm business. Why
did you quit? Most people will say they quit because they
did not make any money. Me included. The reason I did not
make any money is because I did not sell anything.

I did not do these 2 things.

1. Get retail customers and keep them.

2. Get wholesale customers otherwise know as distributors.

This is why people fail in network marketing. They do not
get customers. In one word, they do not sell. How can they!

They are mechanics and housewives, School teachers and
pilots. And so on. They are everyday people who have
everyday jobs that require no selling.

So when they join a network marketing business you are
asking them to change. This is really a fair thing to aks
in an mlm business because any person starting a new
business will have to change how they do things, and they
will have to concentrate on getting customers.

But most people can not do it and are not willing to make
the changes neccessary.

So why do mlm businesses keep doing the same things over
and over yet expect a different result. Isn't that the
definition of insanity!

The internet offers so many ways to make money yet almost
all of them require selling and so things like affiliate
marketing do no fare much better than mlm programs.

I recently came across a program that works a little
differently. They are an internet shopping program and
people get paid a rebate on their personal purchases as
well as on the purchases of a 9 level deep matrix.

There is no selling. Only buying and the products you buy
are things you buy everyday from over 1000 merchants such
as Sears, Target and others.

The reason this stands an excellent chance to succeed is it
is free to join and people do not have to change. They can
succeed being who they are.

This is why most network marketing businesses fail. They
ask people to change and to sell something. Is it no wonder
over 95% of them will not do that. They will never achieve
a high retention rate and that is a shame.


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Jeff Schuman helps people start their own My Power Mall
business. He invites you to join for free and see how you
can easily make money online shopping and giving away free
shopping malls. You can join here in 1 minute:
http://www.Best-eBusiness.Biz

Duplicate Content - How To Beat Duplicate Content Penalties When Publishing Articles Online

The talk about duplicate content penalties often creates
misunderstanding in the minds of inexperienced webmasters
who end up with the impression that their whole website
will be de-indexed if it contains a phrase to be found
elsewhere online. Some of them get the idea that if their
websites include pages containing other people's articles,
the weight of the penalties imposed on those pages will
drag their whole website down into obscurity. This is not
how the duplicate content penalty works; it's brutal but
not quite that brutal.

One reason why search engines filter duplicate content is
to keep search results free from unhelpful duplication.
Therefore, any web page that has a significant amount of
text that already exists online, will not make it to the
top of search results.

(This avoids the situation where a search would bring up
pages and pages of the same "cookie cutter" websites.) So,
if you write an article and submit it for publishing at 100
online article directories, even though it might show up on
page one of a Google search, the search won't produce a
result consisting of 100 instances of your article (ie one
at each of the web directories where it is posted) in the
first 10 pages. In the case of a recently published
article, it might appear several times in a search result
but, over time, most of the duplicate entries will be
weeded out and moved to the supplemental index (aka "Google
Hell").

In theory the way duplicate content filters work (I say "in
theory" because the system is far from 100% perfect) is
that the website where the article was first posted will be
recognised as the original. So, if you write an article and
want to get your website in the search results and you also
want to distribute your article to article directories, you
need to make sure the search engines know where they saw it
first. The way to do this is to post the article on your
website, wait a few days and then check by doing searches
with the major search engines to see if your page has been
indexed. Once you know the search engines have indexed your
page, you can submit your article to the article
directories.

Make sense so far? Here comes the part that makes the
system less than 100% perfect. Google's filters don't take
the date of first online publication of an article into
account when deciding which website has the best claim to
the article. They use the number of links back to a website
to ascertain the importance of any website carrying the
article. So, if your article is published on a high ranking
article directory, you will most likely find that is what
will appear in a search result while your web page
containing the original of your article has been demoted to
the supplemental index.

Is there a way to get your web pages recognised as being
original? Yes, by having unique content. Is there a way to
rescue your web pages from Google Hell? Yes, the way
things (ie Google's famous secret algorithms) work at the
moment, this can be achieved by building up the number of
links back to your web pages so Google will recognise your
website as being too "important" for Google Hell.


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Rescuing your web pages from Google's supplemental index is
not quick or easy. It is far better to avoid ending up
there in the first place. Visit Elaine Currie's Work At
Home Directory website:
http://www.huntingvenus.com/Articles/duplicate_content_penal
ties_secret_of_beating_them.html to see how to keep out of
"Google Hell".