New Internet marketing tools are coming online each and
every day. Why should you care? Mainly because these new
marketing tools can have a dramatic impact on your online
traffic, leads and sales. So much so, your online
competitiveness can greatly depend on you finding and using
these new marketing tools before everyone else does.
And as Internet marketing grows more and more lucrative, it
is becoming more competitive each day, so staying aware of
what's happening has become vital to your online success.
More importantly, if you're a full-time marketer like me,
your livelihood will largely depend upon you being able to
keep on top of all the new ways of marketing on the web.
With these considerations in mind, I would like to list
some new or relatively new marketing tools that have been
effective for me in my online marketing. Some of these are
marketing software, others are SEO strategies, marketing
tips and the like... all have helped me achieve my online
goals.
Here are some new marketing tools you can try:
1. Real Link Finder
Neil Shearing's "RealLinkFinder" is a handy little
link-building tool you can use to increase your link
popularity and SE rankings.
It lets you find targeted blogs that don't have the
"nofollow" attribute tag so your links will count in all
the search engines. Great way to build targeted links
related to your site's main keywords or keyword phrases.
This is one "No Cost" link-building tool you should try:
www.reallinkfinder.com
2. Peel Away Ads
Simple ads which sit at the corner of any webpage, when a
cursor hovers over the pulsating image - the page peels
away to reveal your ad or promotion. Might seem a bit
gimmicky, but like the pop-up or fade-in, they do work. You
do get more sign-ups and sales. www.pealawayads.com
3. Video Marketing
Using videos as marketing tools has now become commonplace
on the web. If you're not promoting with videos, you are
losing a large portion of the online traffic or surfers
currently on the web.
Even using videos to explain your site or product will
increase your conversions and sign-ups. Viral videos
embedded with your links or site url can produce results
when placed on YouTube or Google Videos. If you need help,
one recent commercial product has been from Simon Grabowski
(GetResponse) called TalkStream, which lets you put
streaming audio and video on your sites. Just google to
find it.
4. Social Media Bookmarks/Tags
One of the most significant changes in recent years has
been the rise in importance and use of social bookmarking
sites like Digg, Del.icio.us, Technorati... these sites are
now commanding huge traffic numbers and should not be
ignored in your online marketing.
You must connect your content with these sites. This is
very simple to do since social media sites use tags, which
are more or less simple keywords that help classify content
and links. If you're using the popular Wordpress blog
software, each category will be considered a tag.
You can create a simple tag in technorati by using this
code:
<*a href="http://technorati.com/tag/[tagname]"
rel="tag">[tagname]<*/a>
<*a href="http://technorati.com/tag/new+marketing+tools"
rel="tag">new marketing tools<*/a>
Remove the *asterisks in actual codes.
5. Add this Button
One of the easiest ways I have found to tap into the whole
social media bandwagon is to put the Addthis button on your
webpages and let your visitors bookmark your content for
you.
This button is free and only takes seconds to set up on
your pages. In case you're wondering if this button works,
I recently received 70,000 visitors to one of my sites in
one day from these social media sites. Granted most of this
traffic is transitory and not permanent - the huge traffic
numbers will only last as long as your links/bookmarks are
on the front pages of these popular sites.
But where there is smoke, you can make fire.
6. Blogs RSS Feeds
Likewise, you must have a blog and RSS Feed associated with
your site or product. It is vital that you take advantage
of this technology to get your content broadcasted across
the web and around the world.
RSS is only simple code that syndicates your content to all
interested parties; it originally stood for "Rich Site
Summary" and was a way of summarizing your content and
broadcasting it. Most people now refer to RSS as Really
Simple Syndication. You need a "newsreader" or aggregator
such as Newsgator, Google Reader, My Yahoo! or Feed Demon
to access all your feeds.
One little blog traffic tool I find helpful is John Reese's
BlogRush, which helps syndicate your blog posts on other
blogs. www.blogrush.com
7. Expert Marketing
Another effective way to market online or off is to
promote/prove yourself as an expert in your chosen field.
Creating articles, ebooks, websites on a subject that
interests you will make you an expert. Once you gain
credibility as an expert, your marketing will become much
easier.
Some obvious places to help build this credibility would be
Ezinearticles, SelfGrowth, Ideamarketers... I have found
these places are excellent for getting your name and your
content noticed.
8. Long Tail Niche Marketing
One of the most effective ways to market online is to use
long tail keywords in your niche market. This simply means
instead of targeting very general and very competitive
keywords, you target less competitive long tail keywords in
a smaller niche market.
I have found this tactic especially good for affiliate
marketing, and the trick is to find the exact long tail
phrase someone is using in the search engines and then
construct content/url to match it. I find Brad Callen's
Keyword Elite software program extremely helpful in finding
those long tail keywords.
9. Guru Fast-track
One of the fastest and quickest ways to earn large amounts
online is to hook up with big marketing GURUs and use their
huge contact lists. If you have a high quality info
product, then JVs (joint ventures) with these savvy
marketers can be a very viable option for you to try.
These marketing gurus or experts are valuable marketing
tools you can use to your advantage. Granted, their
aggressive marketing methods do turn many people off, but
there's no denying their methods do work.
10. Micro-List Marketing
Micro-List Building is one of the most effective online
marketing tools you can use. Quite frankly, I have found
building a large opt-in list is not the real key to online
wealth but instead creating small micro lists for each of
your promoted products to be much more effective. You can
have hundreds, even thousands of these different
micro-lists. Use an unlimited autoresponder program like
Aweber to handle and manage all these lists.
Studies have shown interested customers may not buy on the
first visit, that it may take up to six or seven reminders.
So keeping in contact with an interested customer, one who
is looking and in the right mindset to buy, will definitely
increase your sales.
Here, rather then the hard-sell, the emphasis should be on
collecting contacts in order to give them helpful
informative content on the product they're interested in
buying. Supplying quality content should be your main goal;
let the selling take care of itself. If you get the first
part right, the sale will come naturally.
In conclusion, you must remember when dealing with such a
complex creature as Internet marketing, in most cases
there's no one single marketing tool that will do the job.
Instead you need a whole orchestra of tools working
together in order to make your online marketing the most
effective. So why not try some of these tools in your own
online marketing and see the results for yourself. You have
everything to gain.
----------------------------------------------------
The author, a former artist and teacher, is now a full-time
web marketer who regularly sells 1000's of dollars worth of
affiliate products/services each day. He owns and runs
numerous websites, including two sites on Internet
marketing. For the latest web marketing tools try:
http://www.bizwaremagic.com
or http://www.marketingtoolguide.com
2008 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.