The opportunities for getting free advertising for your
product or services are limited only by your own
imagination and energies. There are so many proven ways of
promoting your objectives without cost that it literally
boggles the mind just to think of listing them.
One way is to write an article relative to your particular
expertise and submit it to all the publications and media
dealing in the dissemination of related information. In
other words, become your own publicity and sales promotions
writer. Get the word out; establish yourself as an expert
in your field, and "tag-along" everything you write with a
quick note listing your address for a catalog, dealership
opportunity, or more information.
Another really good way is by becoming a guest on as many
of the radio and television talk shows or interview type
programs as possible. Actually, this is much easier to
bring about than most people realize. Write a letter to the
producer of these programs, then follow up with an
in-person visit or telephone call. Your initial contact
should emphasize that your product or service would be of
interest to the listeners or viewers of the
program--perhaps even saving them time and money.
Other ways of getting free or very inexpensive exposure
include the posting of advertising circulars on all free
bulletin boards in your area, especially the coin-operated
laundries, grocery stores, and beauty and barber shops.
Don't discount the idea of handing out circulars to all the
shoppers in busy shopping centers and malls, especially on
weekends. You can also enlist the aid of the middle school
students in your area to had out circulars door-to-door.
Some of the more routine methods include having a
promotional ad relative to your product or service printed
on the front or back of your envelopes at the time you have
them printed with your return address.
Be sure to check all the publications that carry the kind
of advertising you need. Many mail order publications just
getting started offer unusually low rates to first-time
advertisers; a free-of-charge insertion of your ad when you
pay for an order to run three issues or more; or special
seasonal ad space at greatly reduced rates. And there are a
number of publications that will give you Per Inquiry (PI)
space--arrangement where all orders come in to the
publication, they take a commission from each order, and
then forward the orders on to you for fulfillment.
Many publications will give you a contract for space. In
this arrangement you send them your ad, and they hold it
until they have unsold space, and then at a price that's
always one third or less the regular price for the space
need, insert your ad. Along these lines, be sure to check
in with the suburban neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet,
get in touch will all the other publishers and inquire
about the possibilities of exchange advertising. They run
your ad in their publication in exchange for your running
an ad for them of comparable size in yours.
Finally, there's nothing in the world that beats the low
cost and tremendous exposure you get when you advertise a
free offer. Simply run an ad offering a free report of
interest to most people--- a simple one page report with a
"tag-line" inviting the readers to send money for more
information, with a full page advertisement for your book
or other product on the backside. Ask for a self-addressed
stamped envelope, and depending on the appeal for your
report and circulation of the publication in which your ad
appears, you could easily be inundated with responses!
The trick here, of course, is to convert all these
responses, or a large percentage of them, into sales. This
is done via the "tag-line," which issues an invitation to
the reader to send for more information, and the full page
ad on the back of the report, and other offers you include
with the complete package you send back to them. As
mentioned at the beginning of this report, it's just a
matter of unleashing your imagination. Do that, and you
have a powerful force working for you that can help you
reach your goals.
----------------------------------------------------
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