Opt-in boxes, Subscriber boxes, Sign up Boxes, Free Report Boxes.

Opt-in boxes, Subscriber boxes, Sign up Boxes, Free Report Boxes.
Have you signed up for your free stuff today? Or just
wanted to buy something lately and had to put your first
name and email in? Or just wanted to see what information
is on a site and filled one out? I do not know how many
lists I am on now, I lost count. It is good marketing
practice to get as many subscribers as you can and have a
big list, but is this getting out of hand?

As a marketer is feel that I must look at other sites and
see what is out there. I dedicate a half hour a day and
sometimes a little longer looking at my co-marketers sites
and also like to look at the sites with top rankings on the
search engines. I am finding a lot more sites are not
letting me view them without opting in, you know, landing
pages, or squeeze pages. I do understand the principle and
the reasoning behind this, I am a marketer also.

The other side of this is I have dedicated a half hour of
my day to read my email. I have 4 email addresses now.
One personal that I check frequently, one for business, one
for subscriptions that I like to read up on and am glad I
joined and another for forced sign ups.

It has gotten to the point that I would need to dedicate my
whole day to reading email if I read them all. I know
about the unsubscribe link at the bottom. It just seems
like a waist of my time to have to open each one and go to
the bottom, press on the link and then to the next and so
on. I opened my forced email today that had been unopened
for 3 days and had over 350 emails I had to delete just to
empty it.

My point is that I am looking at this differently now.
Rather than a good practice, how many people are doing the
same with my emails? People getting overwhelmed with email
and even though they might want to read what I have to say
or offer, they see hundreds of emails and just delete the
whole box.

I admit that a lot of the fault is my own because I am a
buyer. I love to keep up with the latest and see the
products and test them and use them. I am a good consumer.
Some people I buy from every time they come out with a new
product. I also like reading the email copy and ad copy to
get ideas and educate myself on copy.

It has been said that each one on your list is worth $1. I
feel that I am a little more valuable to some, am less
value to most others.

I am teetering on the top of the fence right now with the
list building tactics and logic. I am seeing it as a
necessity and also as being like a used car salesman. I
think it could hurt a lot of good marketers with good
information to offer. I don't believe that they will not
survive because if you have good products and good services
then you will get return business, and they also will have
affiliates working for them. It is going to get very hard
for the little start up marketers though.

The value of the list is going to be dropping like the
value of the dollar and real estate. There is going to be
too many people with large lists and not enough consumers.
My thoughts are that marketers are going to have to be more
focused on SEO, Adwords, articles, social sites, forums,
banner ads and links to get people to their sites. The
email response is going to become a minimal factor. I
could be wrong, but that is my forecast after looking at my
email box today and deleting it all without even glancing
at but a few headlines.

I don't recommend anyone else doing this, but I am going to
live like I always have, by the golden rule. I am not
forcing anyone to join my subscription. If they like my
freebies and like my content, and chose to receive
information from me, then they can sign up.

----------------------------------------------------
Mike True is a coach and successful marketer that gives
people the education, tools, and advice to reach their
goals, and be successful in running an on line business.
For more information visit : http://www.marketurbusiness.com

What Is Attraction Marketing?

What Is Attraction Marketing?
The more something looks like a value, the more valuable it
becomes in the eyes of others. Attraction Marketing is
when you actually charge someone for information so that
they can get more information about your product. This is
all about being enticing and giving your product value.

For example, Joe has a business where he is an affiliate
for several different companies. He decides to put
together a book about how he made it to where he is today
and also, in his book, interviews other people who also got
rich on the internet. Joe then sells the book to people
who are interested in his product.

Another example of attraction marketing is if you are
selling real estate investment packages such as a seminar
or a class on a CD and on paper. You may sell this for
anywhere up to $1,000. But most people will not put out
that kind of money on something that they know nothing
about. So you sell them something small at first, such as
a report or information packet for less money. These are
both designed to get the person to buy the larger package
but they are not free.

Real estate investment packages usually come with many
different attraction market products. These include lists,
reports and even motivational tapes - all at a price.

The purpose of attraction marketing is to generate an
interest in the entire product that usually costs quite a
bit of money. While it may be easy to sell a $17 e-book
online, it is a lot harder to sell a $1,000 e-class. In
order to build up your credibility in the eyes of the
customer, you should use attraction marketing.

Why use attraction marketing and not just give the stuff
away for free? Because then it has no value. A customer
will not value something that he or she gets for free as
much a something that they have to pay for. While you can
give away some free bits of advice here and there to lead
to attraction marketing, the goal should always be to make
money.

If you have an affiliate program or an internet marketing
program where you are selling big ticket items like cruises
or other products that cost quite a bit of money, you
should start out by selling your customers smaller products
using attraction marketing techniques. Remember that the
more value you put on your product or service, the more
your customer will value it as well.

----------------------------------------------------
Learn more about Attraction and Internet Marketing visit:
http://500KMentor.com

Two Simple Work From Home Opportunities

Two Simple Work From Home Opportunities
Many times when people get started working on the Internet
they don't have the skill level to do everything that can
go into working from home. That's okay because everyone
starts online the same way. Let's take a look at two simple
work from home opportunities that you can get started with.

1. The first thing we want to talk about is joining the
affiliate program at Clickbank.com. They offer the world's
largest library of digital information products that you
can sell and make money on.

It is very easy to join their affiliate program and it
doesn't cost anything to get started. When you join as an
affiliate with Clickbank, you will be giving your own ID
number that will be used to create URLs for various
products.

The nice thing about this ID number is it can be inserted
into any URL of several thousand different ebooks covering
multiple categories and niches. The ebooks are already
created any and many of the marketing materials supporting
them are ready to use as well.

You have one primary job and that is to promote these
products anyway you can. Whenever someone buys a product
from your Clickbank website you earn a commission.

Clickbank is great because they pay every two weeks. So
after you get things rolling you can expect checks to come
on a consistent basis.

2. Join a network marketing company. You are probably
familiar with companies like Amway or Mary K.! These are
some of the older MLM companies that are still in business
today. The thing I would like to suggest that makes this a
simple way to get started is join a network marketing
company that sells information on the internet.

These are great because you can come up with companies that
offer products that are unique. For example, SFI offers a
membership program called the International Association of
Home Business Entrepreneurs.

This is a great program that teaches people how to start
and run their own successful home business. It is a form of
a network marketing company and you earn commissions on a
downline of people that join under you and under
distributors you recruit.

These are two simple work from home opportunities that
anyone can start for free and be up and running in the
business of their own in a matter of a few minutes. You
will have to learn how to market your business on the
Internet and your ability to do that will ultimately
determine how much money you earn.

----------------------------------------------------
Alan Thomas is a successful business owner who has helped
many people to increase their income. You can find more
information on http://www.APTeamBuild.com
and http://www.APTeamBuild.com/free-ebooks.html

Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy

Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy
If you're like most small ecommerce businesses, you're
likely to write your own marketing copy. Be aware that this
is a highly regulated area that could result in substantial
liability. I've boiled most of the regulations into 2
basic traps you must avoid.

What is Marketing Copy?

Wikipedia defines "copy" as written material, in contrast
to photographs or other elements of layout, in a large
number of contexts, including magazines, advertising, and
book publishing. In advertising, web marketing and similar
fields, copy refers to the output of copyrighters, who are
employed to write material which encourages consumers to
buy goods or services.

Web copy has one major advantage over offline copy - it is
interactive. Hyperlinks provide you with powerful tools to
lead a potential customer through a pathway designed by you
which ultimately leads to a conversion to your call to
action.

Trap No. 1: Failure To Substantiate Claims Before
Publication

When you write your own marketing copy, you necessarily
make certain "claims" - statements upon which a consumer
may reasonably rely in making a purchase decision. In so
doing, you're facing another legal pitfall.

Legally, claims are extremely important. The Federal Trade
Commission (FTC) Act, 15 USC Sec. 41-58 and accompanying
regulations prohibit "unfair or deceptive acts or
practices". Unfair or deceptive acts or practices include
claims that are not substantiated before the claim is
publicly disseminated.

So review your ads carefully, and be sure that you can
substantiate and back up your ad claims.

Here are some examples of claims and the related challenges
regarding substantiation and back-up:

* If you claim "best value", understand that it's a
promise that is very broad in scope - essentially, you're
promising that your offer is worth more than the asking
price - if you're going to make this claim, you'd better
provide the proof on your site.

* If you claim "we're no. 1", you need to be very specific
regarding how you determine no. 1 - no. 1 at what? - in
gross sales, in sales growth for a specific period, in the
number of widgets sold?

* If you claim the "latest and greatest", "next
generation" or words to that effect, you should
substantiate how the claim is true - explain specifically
how you justify the claim in relation to other competitive
products on the market.

* If you claim "user friendly" or "easy-to-use", you need
to be specific regarding substantiation of specifically how
much time a certain task routinely takes, exactly which
steps are automated.

* If you offer a "risk-free guarantee", understand that
even a free evaluation is not completely risk-free because
the evaluation takes time for the customer to evaluate -
time is money, so-to-speak, so a better approach is to
promise an unconditional refund, no questions asked.

Trap No. 2: Avoid Untrue And Deceptive Claims

In addition to substantiating claims before making them, be
careful not to make untrue or deceptive claims. Certain
types of claims should be avoided altogether, including:

* never claim that you have a cure for anything - not even
large drug companies with products that have been the
subject of years of testing will make such a claim, so you
shouldn't either;

* never specify a level of revenue or profits that a user
will achieve, even if you or another purchaser has achieved
a specific level of revenue or profits - remember the old
cliche, "your mileage may vary";

* never promise specific results - again "your mileage may
vary".

The FTC has special rules governing any use of the term
"FREE" (or similar words to that effect), which the FTC
believes is frequently used in an untrue or deceptive way.

Similar words to "free" include:

* Buy 1-Get 1 Free; * 2 for 1 Sale; and * 50% off
with the purchase of 2.

According to the FTC: "[t]he public understands that,
except in the case of introductory offers in connection
with the sale of a product or service, an offer of 'Free'
merchandise or service is based upon a regular price for
the merchandise or service which must be purchased by
consumers in order to avail themselves of that which is
represented to be 'Free'. In other words, when the
purchaser is told that an article is 'Free' to him if
another article is purchased, the word 'Free' indicates
that he is paying nothing for that article and no more than
the regular price for the other. Thus, a purchaser has a
right to believe that the merchant will not directly and
immediately recover, in whole or in part, the cost of the
free merchandise or service by marking up the price of the
article which must be purchased, by the substitution of
inferior merchandise or service, or otherwise."

Conclusion

In summary, be aware that what you say in your marketing
copy is heavily regulated. You need to be careful not only
to substantiate ad claims before you post them to your
site, but also use certain key terms with great care so as
not to mislead or deceive consumers.

----------------------------------------------------
Chip Cooper is a leading intellectual property, software,
and Internet attorney who advises software and ecommerce
businesses nationwide. Chip's 25+ years of experience
include 20 years as Adjunct Professor of Computer Law at
Wake Forest University School of Law. Visit Chip's
http://www.digicontracts.com site and download his FREE
newsletter, Website Law Alert, and also learn about his
"Do-It-Myself" and "Do-It-For-Me" service options.

Increase Online Traffic

Increase Online Traffic
If you are an internet entrepreneur looking to increase
online traffic to your website then in this article I'm
going to discuss 6 ways to accomplish this. They are all
simple methods that are free to implement and require
little or no specialised knowledge, meaning that you can
get started today with a little bit of time and see results
swiftly.

1) Blog Commenting

Locate blogs of a related topic to your website using
Google's Blog Search tool, Technorati or IceRocket and add
useful, on-topic comments to posts that you find that are
of interest to you. In experiments, I have regularly found
a single comment on a high-traffic blog to produce 5 or so
visitors per day, so 100 comments strewn across a range of
blogs could lead to several thousand new visitors to your
site each month.

2) Forum Signatures

Use Google once again to search for forums in your niche by
simply typing in the broad keywords associated with your
niche followed by the word forum (such as "cat forum").
Once you have found a number, register for them and spend
time there to offer information and advice to users. Make
your answers genuinely useful so they add value rather than
spamming forums with pointless posts and add a link to your
website in your signature file if the forum allows it.

3) Yahoo Answers

Whilst Yahoo is the best known "question and answer"
website there are a number of others out there. In Yahoo
answers, users can ask questions on any topic they like.
You, equally, can search for unanswered questions based on
keywords and try to answer them yourself, linking back to
yourself once again in your signature file.

4) Classified Ads

Sites like USFreeAds, Craigslist and GumTree all allow you
to post free classified ads to their sites. Find the right
site area and place an advert for your website ensuring you
use your main keywords to attract the right sort of
visitors. If you have a small amount of money to spare,
consider trying Ebay's own classified ad service which
offers you a powerful interface to create colorful,
attractive ads plus loads and loads of potential customers.

5) Testimonials

Another great trick to increase online traffic is to email
people whose website or product you particularly like with
a testimonial about how great you thought their ebook was
or the content on their website is. Tell them they can post
that comment on their website to increase sales if they
like - so long as they include a link to your website.

The beauty here, of course, is that all sorts of websites
will be sending them traffic - pay per click advertising,
affiliates, search engines and more - and there's your link
front and center on their page.

6) Submit Articles

As a last suggestion in this article on how to increase
online traffic, consider writing articles specifically to
give away to other websites or blogs. If they get enough
visitors, let them use it exclusively in exchange for
linking back to your site. If they receive less traffic,
you're well within your rights to offer the same article to
a number of sites to try and get the best results possible
from your efforts.

----------------------------------------------------
Discover the advanced techniques we use to build online
traffic and leverage small websites into major players in
their industry at http://www.DavidAndGoliathMarketing.com

Secrets To Internet Marketing Success

Secrets To Internet Marketing Success
All products need marketing. However, a few years ago,
marketing your products was limited to your state, country
or a few countries in the neighborhood. The Internet has
changed all that, and Internet Marketing is today seen as a
very good way to market your products. There is a learning
curve to everything, and the same goes for Internet
Marketing.

Internet Marketing is one of the most scalable,
conventional and easy to use kind of marketing. Almost any
individual or institution can take the advantages of
Internet Marketing for their business. But what is the way
to market your product or skill on the Internet? What is
the success rate of Internet marketing? Can it work for any
product? Here are some secrets to Internet Marketing.

Secret to Internet Marketing Success # 1: Blogs

Blogs are the superstars of Web 2.0, and web 2.0 is the
future of the Internet. It is therefore only right to spend
some time and resources into getting your own blog about
the product or service that you are offering. One secret of
having a very successful blog is the content. Duplicate and
plagiarized content is a sacrilege over the Internet, and
should be avoided at all costs. Also, ensure that the blogs
are not too commercial, and do not hype the product or the
service too much. Internet marketing and Web 2.0 work on
originality and freshness.

Secret to Internet Marketing Success # 2: Non Intrusive

The Internet is the true democracy, and anything plopped
onto website visitors will be criticized, ignored and
forgotten - in that order. You know that you have to sack
your Internet advertising and marketing company the moment
they say these words: Pop Ups, Pop Unders, 'Installed on
the User's Computer'. In fact, try to ensure that none of
your Internet advertising concepts intrude or obstruct the
Internet user's experience.

Secret to Internet Marketing Success # 3: Non Obtrusive

Never, ever, obstruct the Internet user's experience. The
best example of non obtrusive and non intrusive ads is text
ads. Text ads are, in fact, the latest fad in internet
marketing and signing up with a good text ad program is one
of the many secrets of Internet Marketing success.

Secret of Internet Marketing Success # 4: No Spam

The most important factor of Internet marketing is the
right of the Internet and website users to decide whether
they wish to view the Internet marketing advertisements.
E-Mail marketing is an important part of Internet
Marketing. One secret of E-Mail marketing is to send
e-mails only to people who have opted for e-mails from you
and your e-mail address.

Secret of Internet Marketing Success # 5: Article Marketing

With the advent of Web 2.0, Article Marketing has come up
as a very good option over traditional and traditional
Internet marketing. Article marketing means you hire good
writers, who specialize in writing for the Internet, and
then upload their articles, with a link to your website,
over the Article Marketing directories. Most of the Article
Marketing websites offer free space for articles, and if
you can write yourself, article marketing comes up as a way
to advertise your products over the Internet.

----------------------------------------------------
Colin Meunier is a Successful Home Business Coach and
Mentor!
To learn how you can use a breakthrough marketing system to
become more successful in your home business online visit:
http://www.themoneykey.com

Winning Asia Over With Your Affiliate Marketing Strategy

Winning Asia Over With Your Affiliate Marketing Strategy
If you're already familiar with the way affiliate marketing
works, this might come as a surprise to you. Do you know
that if you're trying to target the Asian market, you ought
to consider affiliate programs focused on delivering
products and services designed specifically for the Asian
market? Whilst it's true that the Internet is, indeed, a
borderless platform, in order to zoom in on the Asian
market, you need an affiliate program that delivers
specifically for the market.

The need to use special Asian Affiliate Marketing Programs
are as follows:

Example: The Chinese eat with using chopsticks. Do you
think there are many American affiliate programs selling
customized or Chinese custom-print chopsticks for your
website?

Geography is one thing, culture is quite another. There is
a remarkable difference in the way people in Asia react to
affiliate marketing and affiliate products compared to
people from other parts of the world. Seemingly, people
from other parts of the world fail to recognize that the
cultural difference will have an irrefutable and remarkable
impact as to how the affiliate marketing should be done.
Asia affiliate programs should aim at the core of their
culture and how the people will respond to what they see on
the Internet. We don't have to tell you why. Along with the
cultural divide, the way the people in Asia work is like
this. While they embrace the workings of the Internet and
welcome the truly borderless tool into their world, Asians
are more conservative in a lot of ways too. For instance,
an Asian affiliate program would know the kind of online
sales pitches Asians trust, the way they react, the things
they see and the people they trust. The affiliate marketing
would have to be designed specifically to counter any
possible resistance the Asians might put up. Prematurely or
otherwise.

This is not to say that the 'conventional' affiliate
marketing or affiliate programs won't work with Asians and
that you have to put aside a budget to get to them. No,
that's not what we're saying at all. It IS possible to win
the Asian market over to your side without busting your
budget. But if you had an Asia affiliate program that you
can work with, all the better.

We all recognize that the World Wide Web is a fast-based
business platform. If you're late, you're gone. And when
that happens, chances are, you'll have to start from ground
up....all over again. This applies to all types of online
businesses and affiliate programs especially when it
concerns search engine marketing. And that is why you, as a
business owner, should try to find or device an affiliate
marketing plan and strategy so that you can get to the top
faster and remain there for as long as you possibly can!
The good news is that it's not all that difficult to do.

The first thing you need to do is to, probably, get to know
the Asians better by doing a little bit of research about
their habits, their thinking, culture, preferences and
consumer habits. Although Asians are considered more
conservative than others, they're slowly opening up doors
and minds as well, to the idea of purchasing and selling on
the Internet.

Slowly, but surely, you will win their trust and their
business.

----------------------------------------------------
Paul Hata is active in various social and community
programs aimed at providing equal opportunity to
education,health and jobs to all regardless of race or
religion.Paul has over 10 years experience in managing a
successful multi-million dollar advertising and a company.
Paul can be reached at : http://www.searchanythingchina.com

How to Earn Money Online in 7 Easy Steps - Free and Effective Strategies

How to Earn Money Online in 7 Easy Steps - Free and Effective Strategies
Can you afford to pay hundreds or thousands of dollars for
marketing firm to bring in customers to your website?
While these companies promise their services will bring
results, what they do for you may or may not prove as
effective as doing it yourself. You, equipped with the
right knowledge, can achieve success with internet
marketing and not spend extra money beyond your internet
connection.

First, let us clarify what "free" means. We are using this
term to describe marketing techniques that do not require
you to spend additional money, but they do involve
investing time. If you are able to come up with the time,
it is quite possible to avoid spending money to market your
business. Read on to find out marketing strategies that
show you how to earn money online in 7 easy steps.

Step 1: Decision.

Decide what kind of business might work for you. If you
are new to internet marketing, it is usually recommended
that you promote existing products as an affiliate. This
allows you to gain experience in making money online by
marketing the products of others on your website. Also, as
an affiliate you can be paid by check and avoid the fees
associated with setting up a merchant account. Note:
regardless of whether you decide to sell something that is
your own or someone else's, it should be in an area in
which you already have some knowledge and interest. Your
expertise will be very important in the marketing of your
business, as is choosing the right niche.

Step 2: Website.

Find a free web hosting service and start building your
website. If your need help building pages, there is free
software for that too. Developing your website will be
heavily dependent on your marketing decisions, so you will
need to focus on the next phase, marketing, while your site
is still under contruction.

Step 3: Autoresponder.

Find a free autoresponder to pair with your website. An
autoresponder will automatically send an e-mail or series
of e-mails to everyone who sends an e-mail to a certain
address or registers at your website. This helps ensure
that no matter how many inquiries you have, there will
always be some sort of reply and follow up.

Step 4: Keywords.

Devote your attention to finding and optimizing keywords
for your site. There are free tools to assist you with
both keyword selection and search engine optimization. The
point of these is to include words on your website that
will be in demand by a select group of people who are
searching online for what you have to offer.

Step 5: Articles.

Write informative articles that relate to your field on a
regular basis. It costs nothing to submit articles to most
directories. People who read your articles may be
interested enough to follow a link at the end of your piece
that leads to your website.

Step 6: Blog.

Develop a free blog and post to it on a weekly basis, or
even more frequently if you can. People are drawn to
honest, informative blogs and those you win over as readers
are more likely to link to your main website.

Step 7: Forum.

Visit forums that relate to your area of business. Learn
what questions people are asking to stay current in your
ideas of what people want to know. Then add your
insightful posts to the forum to get your name and link to
your website out to that select group of people.

When you are trying to get your business up and running for
free, you may have to make some initial concessions like
having someone else's banner ads displayed on your website.
But since you haven't had to put down any cash upfront (as
an affiliate), whatever money begins to come in can be
simple profit. Get your start by understanding how to earn
money online in 7 easy steps, and then grow from there.
Once you are making money you can allot some of your
profits to upgrade your website and software. Whatever you
can do to make your site look and operate even more
professionally will increase its power of attraction.

----------------------------------------------------
Richard van Beek is a professional marketer, and has
marketed different products. He devotes the time, energy,
and effort into his team and mentors them to ensure their
success.
To learn more about growing a MLM business, you can go to
http://SecretsInMLM.com

What Has Been Happening With Network Marketing

What Has Been Happening With Network Marketing
In today's society things are changing so fast. Everybody
wants things right here and right now, instant results and
instant news. It makes it that much riskier to start up a
company because the success can come so fast, but failure
can also come equally as fast. With the companies that
have found success, they constantly have to keep their
customers updated as well as add new features to their
business to stay fresh and relevant to the people who use
them.

American is in a devastating recession right now.
Companies are having to layoff a lot of people as well as
outsource their jobs because they are trying to find ways
to save money. High paid employees are being forced into
lower paying salaries and positions. This is causing a lot
of people to work from home and start their own business.
And when people are working form home and starting their
own business, they need to become involved with network
marketing.

Network marketing is very popular right now and is a
beneficial tool to anyone who owns and operates their own
business. Because of their popularity there have been a
lot of Network marketing companies that have sprung up in
the past few years. There is such a huge need for
information and training because a lot of these people who
are starting their own business have never done anything
like this before. They need to have the necessary training
and tools so that they can become successful with their
business.

Because of the sudden increase in network marketing
companies, each company is trying to find different ways to
stand out in the crowd and attract more users. This is
done with lowering their monthly fees, adding more training
courses and new features. Some of these new features could
be anything, like with what the Success University has
recently added; a user forum where they can talk with other
people who use the site as well as people who provide the
information for tips and support.

The Internet is helping a lot of people out in this rough
economic time we are going through. Network marketing is
something that can help these people who have been fired
from their jobs and want to start their own business. This
is good news for both the people who use these network
marketing sites and programs, and it is also good news for
the network marketing sites as well.

----------------------------------------------------
Louis-Charles Martel invites you to visit his home
business website today. If you are considering starting a
internet marketing business please be careful because there
are many scams out there. The opportunities on his site
have passed an intensive screening process and have proven
themselves to be legitimate and effective. Please click
here now to learn more : ===>
http://www.PlugInSuccessUniversity.com

How To Make Money Using Only Your Opt-in List

How To Make Money Using Only Your Opt-in List
An opt-in mailing list is usually THE essential component
when it comes to recording and converting prospects who
have expressed an interest in your products. Without an
opt-in list any internet business will struggle to fully
convert all the prospects that may buy its products.

Therefore the first part in creating a successful internet
business is to create your opt-in list - we will not be
dealing with that subject in this article. This subject is
dealt with in my article "How To Build Your Business with
An Opt-In List That Works" - if you would like me to send
you this article then please email me.

This article deals with how you can use your opt-in list to
make money and up sell higher ticket items to your
prospects and customers.

An opt-in list is crucial to 99% of internet businesses,
even for small or new sites the opt-in list can make a
highly significant difference to the sites income. Use the
opt-in properly and it will pay you handsomely.

The opt-in list allows you to establish and maintain
communication with your prospects or customers. One point
to make here is that a prospect is someone who has enquired
about your products without actually purchasing them. Once
the prospect has purchased a product from you then they
become a customer.

You can use your opt-in list to send information about your
products, special offers, newsletters, whatever you think
your prospects or customers want and need. Remember your
objective here is to get emotional buy in for your products
or services. By providing them information, for example via
newsletters, you are building up your companies trust and
the more your prospect trusts you the more likely they are
to purchase from you.

The whole point of an opt-in list is that your prospect has
given you permission to send them information on your
company and products. This effectively means you have been
invited by the prospect to tell them about your products as
they have already expressed an interest in what you have to
offer. Therefore you cannot be accused of spam mail.

Newsletters are a great way to keep contact with your list
and provide useful and informative information to your
prospects. They also encourage your list to visit your site
regularly and check for new content. As we all know content
is king, if your prospects like your content then you are
already more then half way to converting them to customers.
Newsletters are also a great way to build your list.

The most effective and easiest way to contact your list via
email is through the use of an autoresponder. There are
many on the market today, most internet businesses use
Aweber as do I and I recommend it.

You can set up your autoresponder to send messages to your
prospects that have enquired about your products, its very
simple to do. Your objective here is to appeal to your
prospects emotions as we all know that when making a
decision to purchase it is usually driven by emotion first
and then justified by logic later.

I would recommend if you are new to internet businesses and
to email follow-up messages then you get an experienced
sales copy professional to help you compose these messages.
It is well known that a prospect needs to be contacted at
least 7 times before they will buy - so follow-up is key
and the easiest way is through using your autoresponder.

Typically, most internet businesses try and get their
prospects to buy something that is relatively cheap, lets
say under $40. For most prospects this should not be a
problem. Once the prospect has bought from you they become
your customer and are now very valuable to you.

They have proved they are willing to get their credit card
out and purchase from you. This differentiates them from
prospects in a real way - You can now try and up sell your
customers higher ticket items. This is where most internet
companies make most of their money so you can see how
important it is to know who your customers are and what
they are interested in purchasing.

Once your list has grown you can make extra money not only
by selling your own products and services but by using the
following methods, obviously the larger your list the more
money you can make:

a) Create and maintain affiliations with other companies
that are involved in the same industry or sector as
yourself. These other companies provide links on their
products and services that you can add onto your site or
newsletter. Every click made on the affiliates link will
mean money for you.

b) Again by establishing affiliate deals you can ask for a
percentage of sales made by your list purchasing products
from your affiliates. Once a member on your list clicks
through to the affiliates website and purchases goods, this
is recorded and you get a percentage of the value of the
purchase.

c) Sell advertising space. Many companies will be prepared
to pay for banners and other similar adverts on your
newsletters or even your website. The amount you can charge
will vary on the size of the advert and how many unique
users visit your website or how big your opt-in list is. I
would strongly advise against selling or renting out your
list - it will damage your reputation with your customers
and lead to a long term loss in sales and will result in a
shorter list.

d) You can sell information products in the form of e-books
or even articles that you have written. There is great
demand for information products on the internet, many
people are willing to pay to gain knowledge. With the trust
you created with your list, they will be much more likely
to buy from you than someone they have not dealt with.

e) Use your list to its full potential - get your list to
recommend you to their friends, family and business
associates. You could use recommend-a-friend and offer some
sort of free gift for doing so. An increase in your opt-in
list will pay handsome dividends now and in the future.

Remember your list is the life blood of your business -
look after it, take care of it, nurture it, make it grow
and it will reward you handsomely.

----------------------------------------------------
I have been involved in Internet Businesses for the past 5
years and have gained some valuable experience, sometimes
bitter, sometimes with fantastic results. I hope my
experiences can help others become successful Internet
Business owners.
Yunis Khan
http://www.earnmoneydailyonline.com
enquiries@earnmoneydailyonline.com

CAN-SPAM: "No Harm, No Foul" -- 4th Circuit Passes on Trivial Violations

CAN-SPAM: "No Harm, No Foul" -- 4th Circuit Passes on Trivial Violations
The federal CAN-SPAM Act permits the sending of unsolicited
email advertisements under certain conditions. One
condition is that header information in the email should
not be "materially false or materially misleading". What
does this mean, and if you make a "technical" mistake in an
email header, are you strictly liable under CAN-SPAM?

The Vacation Spammer Case

In November, 2006, the 4th Circuit Court of Appeals
commented in the case of Omega World Travel v.
Mummagraphics, Inc.(sometimes referred to as the "Vacation
Spammer Case") that while Spam (unsolicited commercial
email) remains a vexing problem, the federal CAN-SPAM Act
"does not impose liability at the drop of a hat". This is a
good thing for email marketers.

The defendant, Omega World Travel, sent unsolicited emails
to plaintiff Mummagraphics advertising travel cruises. The
emails did not properly identify Omega's internet domain
and email address, but they did include an opt-out email
address. Mummagraphics' President did not use the opt-out
feature, but he did complain, even to the extent of posting
pictures of Omega's owners on anti-spam websites, which
prompted Omega to sue for defamation. Mummagraphics
counterclaimed for violations of the CAN-SPAM Act as well
as Oklahoma statutes.

The Court's Holdings

On appeal, the 4th Circuit held that (1) the Federal
CAN-SPAM Act preempts state law claims premised on
immaterial or "bare error," (2) certain technical
inaccuracies in the header information did not violate
CAN-SPAM's prohibition against "materially false or
materially misleading" header information, and (3) one
instance of not honoring an opt-out request within the
specific time did not constitute a "pattern or practice."

You may ask: why is the preemption of Oklahoma statutes
significant? The answer is that Oklahoma statutes imposed
less of a burden on Mummagraphics than CAN-SPAM.
Mummagraphics argued that all it had to show for a
violation of Oklahoma's statutes was mere "falsity" in
Omega's email headers, and not that the headers were
"materially false or materially misleading" as required by
CAN-SPAM. The court reasoned that to allow states to
prohibit immaterial error would undercut Congressional
intent as manifested in the CAN-SPAM Act, and for this
reason, federal preemption was appropriate.

Regarding the CAN-SPAM claims that Omega's email headers
were "materially false or materially misleading", the Court
found that the header information was not materially false
or misleading because the emails provided various methods
to identify, locate, or respond to the sender or
investigate an alleged violation of the CAN-SPAM Act.
Omega's emails provided its mailing address, a local phone
number and a toll-free number. Based on the various means
of identifying and locating the sender in Omega's emails,
the 4th circuit held that the alleged inaccuracies were not
material nor misleading.

Conclusion

What do you think; do you like the outcome of this case?
Your answer will depend on your point of view - - whether
you are a company engaged in email marketing, or an
anti-spam activist. Email marketers may draw some comfort
from not living under the constant threat of a lawsuit for
immaterial errors and trivial violations of CAN-SPAM. On
the other hand, anti-spam activists will view this case as
a major defeat.

----------------------------------------------------
Chip Cooper is a leading intellectual property, software,
and Internet attorney who advises software and ecommerce
businesses nationwide. Chip's 25+ years of experience
include 20 years as Adjunct Professor of Computer Law at
Wake Forest University School of Law. Visit Chip's
http://www.digicontracts.com site and download his FREE
newsletter, Website Law Alert, and also learn about his
"Do-It-Myself" and "Do-It-For-Me" service options.

How To Drive Targeted Traffic To Your Site Using Google Adwords

How To Drive Targeted Traffic To Your Site Using Google Adwords
In the internet universe, highly targeted traffic is one of
the most important entities.The importance of driving
traffic to a website or blog is recognized by every website
owner all over the world, because targeted traffic is what
makes a website successful.

You can have the best service or product and best looking
website with excellent content but without the right
advertising strategies your site would not get the kind of
traffic that you need.To succeed online and make money,
generating targeted traffic should be your first priority.

Google Adwords, one of Google´s advertising services,
is one of the most significant and effective internet
marketing tools that can help driving traffic to a
website.Let´s take a look at how Google Adwords work.

Google is the largest and best known search engine on the
internet with over 200 million searches performed each day
on different topics through its various services.Therefore,
webmasters are keen on having their websites rank as high
as possible in the search results because a high ranking
means high traffic for that site.The search engine results
pages is also a great venue for advertisers to promote a
product or service through ads and links.This is where
Google Adwords come in, it can guarantee instant traffic
which makes it easy for businesses to advertise products
and services to a targeted audience.

In this service, Google displays relevant text based ads
within its search engine results page termed as "sponsored
links". When people make searches on particular keywords
the sponsored links appear on the top and on the side of
the search results page giving excellent exposure to the
sites listed.

How to use Google Adwords? First of all, you need to open
an account with the Adwords service.After that you need to
indicate your target language and country.This is an
important step, because you need to advertise your products
in countries where they can be sold.The next step is to
create your ad group which involves a few things like
designing your ad, selecting your keywords and determining
maximum cost per click that you are willing to
pay.Don´t forget to define bid amounts as well.

The most important step in creating a successful Adwords
campaign is to select an effective title that will catch
the attention of your target audience.The "head line" of
your ad has to be quite short, attractive, catchy, and
describe the website clearly.A clear message attracts often
qualified leads, which can convert in to sales.

Choosing the right keywords is as important as a catchy
head line.Use misspellings,derivatives and other keyword
varieties to reach more prospects.Keyword research is
really important so spend some time with this.Google
Adwords keyword tool will give you new ideas for keywords
you can use.

Next step is to define a budget in order to maximize your
exposure for the campaign.Google Adwords recommend a daily
budget for each campaign and a recommended cost per click,
but you should determine a budget that is affordable for
you, there is no obligation to stick with what Adwords
offers.

You need a high conversation rate for your campaign, so try
to avoid number one positions because they attract a lot of
useless clicks and unwanted traffic and you would end up
paying for nothing. A number two position is better because
it provides traffic with higher conversation rate and can
filter out useless clicks and traffic.

As a conclusion, Google Adwords is an excellent tool
helping you get highly targeted traffic to your site by
giving your site maximum exposure if you are willing to
pay.You should not rely on Adwords as the only way to get
traffic to your site.

----------------------------------------------------
Tom Lindstrom is a home business owner and the editor of
The Home Business Archive.Find the best home based business
ideas,opportunities and marketing tips so you can work at
home. Visit:
http://www.tlmarketing.net

Lengthy Sales Letters Full of Hype are a Big Turnoff

Lengthy Sales Letters Full of Hype are a Big Turnoff
To a significant section of online users those huge sales
letters (sales pages) that go on forever are a BIG turnoff.
So are the ones full of hype. They lose their
creators/owners large sums of money

You know the ones I mean. They go on and on repeating
themselves with testimonial after testimonial. The ones
with hype typically show the front guy in swim wear
relaxing in front of his Hawaian beach property OR leaning
on his fabulous car(s) in the driveway with the mansion in
the background.

Am I the only one who feels like this? Is it just my age
group - the oldie newbie?

Does online marketing or sales pitch have to be so
different from offline marketing? And who writes this stuff
anyway? Top copywriters! What do they charge - $100 plus
per word?

I am associated with 2 programs - both with sales pages
full of verbiage and testimonials etc. Frankly, I had made
up my mind in the first couple of paragraphs. All I wanted
after that was the detail and the cost. I didn't want to
wade through another 1500 plus words of script, photographs
and garish colors.

Both are excellent programs. The one that has the most hype
does itself a real disservice. It's an excellent program,
whose main target (in my opinion) is the older generation
with a little extra cash. They should have researched that
a little better. These are the people who turn away the
most from hype.

Testimonials? Yes, I think they're great. But two will do.
If you want to offer more then how about a "click here for
more" button.

And forget the fancy cars, house and beach front property.
When I watch those I expect the next photo to be of the
front guy with an armful of fake Rolexes for sale.

This stuff insults the intelligence. The people who are
likely to be impressed are unlikely to be the people you
want in your business anyway.

This is internet pollution or have I got it wrong? Are
people really swayed by this sort of ad?

You see, here's the thing. I work a lot with the older
generation - the oldie newbie, the retiree. And many of
them get really put off by this stuff.

And here's another thing. They also get put off by web site
home pages that are full of flashing banners, information
overload, garish colors and HUGE LETTERING. I'm told that's
the equivalent of shouting

I get embarrassed sending my prospects to this type of home
page or sales page. I've decided to simplify my own (when I
learn how) because I feel uncomfortable with the way it is
now. So if I am wrong tell me now.

I understand that, with 50 million plus websites and who
knows how many sales pages, you have to do something to
stand out from the crowd. But does all that BS help? There
must be value in a simply stated, factual message with nice
clean lines. Easy to read and navigate.

Take a look at Google's home page. Now's that simple! And
it is the number 1 site in the world. Simplicity hasn't
held them back.

Sometimes I have been overwhelmed by some sites that I've
gone to. Got lost and couldn't even find my way back to the
message that drew me there in the first place.

You may think that the internet is a young person's medium
and that it doesn't matter what an oldie newbie thinks.
Well listen carefully.

Baby boomers make up the largest consumer group in the
world. Around the globe thousands of us are turning 60
every day. And we are the wealthiest consumer group in the
world.

----------------------------------------------------
John Hutchinson is an 'oldie newbie' who encourages the
older generation to grasp the internet opportunities so
that they can enjoy their 'golden years'. You can visit him
here http://www.SolutionsWealth.com/pips.html