Basically, if your website is any good, you will have other
webmasters submitting requests to you asking if you will
link to their website in exchange for a link back to your
site from their site. That is a reciprocal link. We then
have to ask ourselves if this is a good idea or not? You
have control over your website thankfully, and you can make
commercial decisions as to whether a link exchange benefits
you. Here are some pointers to consider if a link to your
site is worthy of reciprocating.
1. Does The Other Site Have Any Relevance To Your Site?
There are different schools of thought regarding how
important relevance is when accepting link requests. I have
seen evidence to suggest that it is not critical and that
you will benefit from links from most sites. Whilst common
sense suggests that a link from a site with a similar theme
to yours is likely to bring in link minded visitors,
probably the best advice I have had is that which suggested
putting yourself in the mind of your visitors. If you feel
that the link you are proposing would be of interest to
your visitors, then it is probably a good link to have.
2. How Many Links Should You Have On A Page?
Before you agree to a link from a third party site, you
should ask for the exact location where the link will be
held, and you should take the time to examine it. The first
think you should check for (apart from the fact that the
site is working) is how many links there are on that page.
If there are hundreds of links on a page, and assuming that
the page does not carry any page rank, then you could be
wasting your time. If the page carries rank then having
your link on the page could be worthwhile, but to be
honest, any more than around 75 links and you should
probably not bother.
3. Check The Site's Page Rank On Google
Google applies a mystical formula to websites, and gives
them a score called Page Rank. You can use page rank to
help you assess the quality of a page. Or at least, PR
gives you some idea of how Google views the site. You can
see a site's PR by installing the Google toolbar. Remember
that PR is a gauge of how Google sees a site. The other big
search engines do work independently of PR.
4. Is A Site Better If The Links Are Categorized?
If links are organised properly, it does give you an idea
of the type of people behind the site. A slapdash site may
well be indicative of slapdash owners, and that might be
something that you should be wary of. By the same token,
try and organise your links as well. They will appear more
attractive to the search engines if there is a theme to the
links, as well as more attractive to prospective link
partners.
What you should have now is some ideas of a link building
strategy that allows you to make good decisions based on
sound principles, and now you should be better placed to
make those decisions.
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Why not try some new link building techniques. These are
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