Catch the Viral Marketing Bug

Catch the Viral Marketing Bug
With advertisers constantly on the lookout for new ways to
spread their message, the new social networking phenomena
of the late 1990's became a perfect venue. Viral marketing
is a form of advertising that relies on the enthusiasm of
the end user to actually pass on the message to others.

Using easily self replicated processes like individualized
affiliate squeeze pages and interactive games or flash
movies, the viral marketing ad can spread from the original
ad to the friends of people who liked the ad or program. It
is through this beyond-the-advertisement spread of interest
in a product or service that gives it the name "viral",
like a virus spreading a disease.

Viral marketing techniques include researching who among
the social networking websites has a high user potential.
Then advertisements are formulated to appeal to this
particular segment of the population.

It is hoped that with targeted marketing, the message will
garner enough interest for the user to pass it on to his
friends who might also be interested in it. While sample
giveaways can be useful, one must make sure their viral
marketing campaign is not in fact viewed as merely a
publicity stunt.

There is a dark side to viral marketing that needs to be
avoided. "Undercover" or "stealth" marketing involves
having someone in the guise of a regular user promote and
recommend the product or service to everyone he can.

If this tactic is discovered then the backlash from people
feeling they have been unfairly manipulated can have
lasting ill effects on future advertisements from the
company.

As an added benefit beyond just creating good search engine
optimization, the social potential on the Web2.0 makes it
easier to target a specific niche and customize more
precise and effective ad campaigns.

People are readily affected by sound and pictures so Viral
Video Optimization has come into being used with the
quantitative marketing algorithms to determine who has the
highest Social Networking Potential, ads that entertain as
well as inform stand the greatest chance of being passed on
to others.

On a smaller scale viral marketing can be used in even
simple places like the signature lines in forum posts.
Provided you can add helpful information when you post, you
will give the appearance of being savvy about the topic at
hand and thus make your recommendations seem to be of
greater value.

An effective e-mail signature line can also help keep the
potential word-of-mouth advertising information passing
around the web.

Whichever approach you take to fitting your advertising to
a specific market, be careful not to disenfranchise other
potential customers. Even though one niche may accept the
risqué bit of advertising, unless they are your only target
audience you could run the risk of offending many more.

Remember, bad advertising spreads even more quickly than
good. According to the marketing study "Secrets of Word Of
Mouth Marketing" by George Silverman, while a person may
tell three people about a good experience, they will most
likely tell eleven people about a bad one.

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Super Affiliates A-B-C Basics

Super Affiliates A-B-C Basics
What is an affiliate?

An affiliate is a sales person who sells products via the
internet. An affiliate is paid a commission for every sale
that they make. Thousands of people make great incomes
selling and promoting others products online. A company
sets up an affiliate program which gives affiliates a
unique URL that can be used to send traffic to their
website. If a visitor from an affiliate purchases
something from that website, the affiliate will earn either
a percentage of the commission or a flat fee. The ability
to make money online has helped many people. If you are
tired of punching the time clock, disabled, or retired, or
have any other desire to be able to work from any location-
the Internet can provide an excellent source of income.
Talk about Freedom!

How to Get Started?

You can promote through a new or existing web site. One of
the first things that you need to do is to build a List:

BUILD A LIST

If you've been online for any amount of time, I'm sure you
have seen it all. People will teach you how to create a
webpage, and how to drive traffic; but what trumps all that
is your list. No matter what happens online with Google's
algorithms, a big list is what will help you be the most
successful affiliate. You want to create a list of people
who are interested in a similar niche. For example, if I
want to sell information to aspiring internet marketers,
then you are going to build a list of internet marketing
hopefuls. A list is powerful. When you're selling a
business, people won't look at what products you have, or
how much money you've made in the past. The only thing
potential buyers are interested in is your number one
asset, your customer list. This is because the list is
what gives your business an actual asset to make money.

SQUEEZAE PAGE

Set up a squeeze page. When people are searching for your
information and product, you set up a page where they must
enter their name and email address in order to get the
information. Your squeeze page must have four necessary
items:

1. An attention grabbing headline

2. A benefit list of why someone should give you their name
and email address.

3. A call to action telling them what to do and why

4. An offer. What are you giving them in exchange for their
name/email address? Remember the power is in the list.

Email LIST

An email to your list is an excellent way to promote a
product. The people on your list will appreciate your
recommendation. Make sure that you understand your list.
Send those products and information that can really value
them. In the email you will include your affiliate URL
that if clicked will take them to the sales page. If they
purchase from the sales page then you will get credit for
the sale.

BLOG

A blog is a great tool that you should use in making money
as an affiliate. A good way to drive traffic to your blog
is to write 2 to 3 good content newsletters/articles each
week. Instead of emailing your article to your list, post
it on your blog. Write a short email for your list telling
them about your article, and include your link to your blog
in the email. You can submit your article from your blog to
article directories to help drive traffic.

PRODUCT REVIEWS

Many affiliates make money reviewing other people's
products and promoting the ones that they like. You could
set up a product review site, or have a product review
section on your blog. You would focus on driving traffic
to your site or blog, and listing the pro's and cons about
various new products. A product review page is easy, and
can help you sell a lot of products if done correctly, and
your list trusts your recommendations.

FORUMS & MESSAGES BOARDS

Forums are a great place to find active congregations of
you target markets. Here are 3 ways to use forums to drive
traffic to your website.

1. Purchase advertising space on the forum. Many forum
owners have ad space at the top of their forums. It's a
good way to find a targeted base, and drive traffic to your
site.

2. Becoming part of the community can help build your
status as an expert in that industry. Do not post blatant
ads on the forums, but you can usually include a signature
file that can drive people back to your squeeze page. If
people appreciate your posts, they may look to you as an
"expert" in your particular niche.

3. Forums and message boards provide an excellent
opportunity to network with others in your particular niche.

It is important for you to differentiate from what others
are selling. As an affiliate you are competing against
several other affiliates, in selling the particular product
or service. You must be creative in what products you
promote, and how you promote them. What extra bonuses can
you through in the package to sweeten the deal? Can you
convince the seller to give your buyers an extra bonus?
Choose the right products for your list. Yes, you will
make a bigger commission on our higher priced products, but
they are harder to sell. If you are starting out, look to
promote some less expensive products. As you increase your
sales, your list will be ready for the bigger, more
sophisticated products. My old marketing teacher uses to
say, read and read. Information and knowledge it's your
best weapon to get success in the Online Marketing Business.

----------------------------------------------------
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about the Internet Marketing Business

Tips to take your eBay business a step further

Tips to take your eBay business a step further
Thanks to the 21st century and the growing number of
customer demands, business at eBay is really beginning to
look up. However, this means that there's going to be a
fierce competition between the sellers online. Due to the
growing demand of the consumers, more and more sellers are
pouring into the eBay business. In order for you to derive
maximum benefit even in these conditions, you need to plan
your strategy accordingly.

As they say "Fail to Plan and Plan to fail"; this exactly
describes how you should do your business at eBay. This may
sound like something right from the books of the Dalai
Lama, but it is true. If you want to gain profit with your
eBay business, it is time you start planning right now. One
thing that you have to remember is that you've got to stick
to the plan until it materializes. Planning is important
because the products get outdated pretty fast. Look at the
Xbox for instance; although it was introduced in 2001, a
new model was unveiled within just four years, i.e., Xbox
360. Therefore, it is important that you invest both your
time and money in new products so as to attract more
customers. That being said, the coming years are predicted
to be very good for the prospective buyers, since sellers
are doing virtually everything that they can to attract the
buyer's attention. Once you've done your homework with
regard to the planning process, you should shift your focus
on how to achieve your objectives.

Defining your goals in order to take your business a step
further requires you to monitor your progress on a daily
basis. Do everything that you can to avoid negative
feedback from the buyers. In this day and age, one negative
feedback is equal to losing five prospective customers,
which is equal to a big loss. Once you see that your
business is one a progressive trend, don't stop there.
Introduce offers like discounts on buying two iPods, etc.
Your goals must be in touch with reality of course, wherein
an objective of sales revenue reaching up to $8000 is
understandable, but something more than $15000 in a month
is kind of far fetched, don't you think? Put an estimate,
like every month your sales figure should improve by
atleast 10%.

Speaking of quantitative goals, never forget to keep your
products at par with quality. There's got to be a reason
why the customers choose your product over thousand other
products sold by the sellers all over eBay. When it comes
to delivering your products, your shipping charges should
be nominal compared to what other sellers are offering.
Don't always sell your products at discounts; you have got
to look after your own interests too. What is business
without any profit!

----------------------------------------------------
John Thornhill is an eBay PowerSeller and trades on eBay
under the username planetsms. He earns $1000s every week
selling info products on eBay. If you want John to mentor
you and show you how he is so successful visit
http://www.mentorshipmonthly.com/

How to Make More Money from Affiliate Internet Marketing

How to Make More Money from Affiliate Internet Marketing
Ask people why they like affiliate internet marketing and
you will get answers ranging from no overhead or product
inventory to not having to deal with customer related
issues (also known as complaints). Besides, affiliate
internet marketing is one of best ways to get paid fast.

The problem is many affiliate marketers just take these
benefits to mean, little or no action is required on their
parts. Wrong and many affiliates pay the price for this
when they receive their commission check. IF they receive
one at all.

The situation is not entirely hopeless but to receive
commissions on a regular basis that will keep you happy,
there is work to be done.

1. The Right One

There are thousands upon thousands of affiliate programs
online. Naturally an internet marketing affiliate program
paying a huge commission is ideal for doing business. But
only after you have done some research to determine whether
this coincides with the audience you want to target. Many
affiliates choose a general audience figuring they will
find enough people within the group who are interested in
their product. That's a hit and miss strategy which is
recipe for little or no results. Research your audience as
carefully as you research the payout structure of an online
affiliate program. Also make sure the programs you choose
have a history of paying on time. You can get a sense of a
company by going to some affiliate marketing forums where
the chances are people have dealt with a certain affiliate
merchant and have posted an opinion good or bad.

2. The Free Report

It goes without saying that if you have joined a popular
internet marketing affiliate program that targets your
audience and pays out huge commissions then so have other
people. What you need is an edge to distinguish yourself
from the other affiliates in that program. A good solution
is to start writing your own free reports. This is an
excellent way to build your credibility and put a stamp of
individuality on your affiliate internet marketing. Don't
use these reports to hard sell your product. Instead focus
on providing useful information while smoothly integrating
your recommendation of the product into the content.

To get more out of your affiliate commissions tell readers
that they are free to pass around your report as long as it
remains as is. Getting people to share your report combines
the best of free advertising and traffic generating into
one package.

3. Ask for more.

This is where you ask the merchant of the affiliate
marketing program to pay you a bigger commission than they
normally would. The question is why should they? Because
quite honestly, since the majority of affiliate merchants
only pay when a sale is transacted, they have nothing to
lose. The key to this is get into the affiliate marketing
program and prove yourself. Send enough business to the
merchant and then contact them requesting more moolah.
Merchants will no a good thing when they see it and keeping
a super affiliate happy is a sales weapon they will not
want to lose. Of course not all merchants will agree to
this but it is worth a try.

Yes affiliate internet marketing is a great way to get paid
on a regular basis however it is not just and set and
forget enterprise. To be successful you must put some work
into it. Research your market and write as many free
reports as possible. Once you do, those commission checks
will start looking better and better.

----------------------------------------------------
Daryl Campbell invites you to get more free tips, video,
step by step coaching and up to the minute information to
help you grow your business into a long term success at The
Internet Marketing Guide
http://winthemarket.com/video.htm

Wealthy Marketer Review - Top Five Frequently Asked Questions

Wealthy Marketer Review - Top Five Frequently Asked Questions
I hope to answer your Top Five Questions in this Wealthy
Marketer Review. I will be concentrating mainly on whether
or not Wealthy Marketer's 0-up program is a legitimate
business opportunity. This is not an EDC Gold review or
Roadmap to Riches review or a review or about any of the
other 1-up and 2-up programs, however, I will be touching
upon the differences briefly. So let's dive right into the
Top 5 frequently asked questions in this Wealthy Marketer
Review.

1. What is Wealthy Marketer? Wealthy Marketer is a
zero-up; 3-tier program pays three levels deep. What this
means is that a Wealthy Marketer member earns $900 for
every direct sale they personally make. Zero up means that
there is no passing up sales to a sponsor like many of the
1-up and 2-up programs currently on the internet like EDC
Gold and Roadmap to Riches. On top of the $900 WM members
also receive $200 from their second level, and $100 from
their third level. The 100 and 200-dollar payments will
continue to pay out to the member forever. Wealthy
Marketer members then need to bring traffic to their
capture page and convert that traffic into buyers, and the
WM sponsor is there to assist and teach this process.
Wealthy Marketer is a 98% automated system and is not a
1-up, 2-up program, M.L.M. or gifting program.

2. What are the products? Alex Hunter, Millionaire and CEO
of Wealthy Marketer tells all in his book entitled, "The
$900.00 a day handbook" which is an easy to follow 72 page
long, comprehensive guide to getting traffic to a website
and converting it into sales. A new member will get over
$10,000 worth of valuable software and e-books. There is
also exclusive training material, compiled by one of the
six-figure Wealthy Marketer members that is called, "The
Wealthy Marketer Training Guide", which offers many ways to
advertise at no cost and insider tips about the industry.
Wealthy Market also has an exclusive advertising Co-Op
available to members that would like to be up and running
faster.

3. Can anyone learn how to be a Wealthy Marketer? Yes! A
new Wealthy Marketer member receives exclusive one-on-one
training directly from their sponsor, and there are live
training calls three times a week with the top earning
mentors to answer questions. There is a learning curve
involved with becoming an online earner, however, new
members not asked to re-create the wheel, they are simply
advised to copy what their successful sponsor is doing.

4. Can I see Wealthy Marketer before I join? Yes! They
offer a 5-day trial period so that a person can see the
corporate website, the back office, and the product.

5. How much does it Cost to Join? Wealthy Marketer
charges a one time fee of $1497. Of this total, $297 goes
for administrative fees. $900 goes to the main sponsor and
100 and 200 are paid out to the respective sponsors. note:
Another difference that should be mentioned here, is that
there are no monthly fees with Wealthy Marketer like there
are with EDC Gold and Roadmap to Riches.

In conclusion, mentoring and training are a must have if a
someone expects to succeed online, and Wealthy Marketer
seems to cover both with their team synergy mentoring
approach. The one time fee, no monthly costs and the
lifetime residual income, could be a nice draw to this
program, for someone looking for a home based business

----------------------------------------------------
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Five Ways to Give Great Customer Service Every Time

Five Ways to Give Great Customer Service Every Time
When you're not actually seeing your customers face to
face, it can be difficult to create a personal connection
with them. Although you want each of your customers to
feel right at home with your business, you need to work
harder when your only interaction is through your website.
Thankfully, there are plenty of ways to establish both
strong customer service and a true sense of caring for your
customer - here's what you need to know.

Acknowledge Your Customer

One of the worst mistakes you can make in your customer
service arena is to act as though you don't need to
acknowledge the presence of your customer. When you don't
have some sort of greeting on your website, it can say to
the customer that you only care about them if they're
spending money. Instead, try to use casual language to
greet your customer in some way. This section doesn't have
to be long, but it should have some sort of introduction to
your site that helps a customer feel at home.

Don't Forget Your Manners

It's also easy to forget to say 'Please' and 'Thank You'
when you're not right in front of a customer, but they will
still notice. Be sure to thank your customer for stopping
by your site and be sure to ask them to completely certain
forms instead of just telling them what they need to do.
It's always better to err on the side of being too polite
than not polite at all.

Always Offer More Than They Expect

Even if it's just a small sample of another product you
have or a discount on the next purchase, always go above
and beyond what your customer is expecting from you. Try
to encourage your customer to come back by showing them
that every transaction with you is going to be exciting and
give them something more in return. You might also want to
send coupons and alert customers of specials that are
related to items they have bought in the past.

Be Ready to Apologize

Too often, online businesses are not apologetic when things
go wrong on their website transactions. Since they aren't
looking directly at the customer, it can be easier to be
unapologetic when things do wrong, often going so far as to
blame the customer for the mistake. Instead, try to
remember that the customer should be the one that is always
right - every time. When you show your customer that you
simply want to make them happy, especially when you're made
a mistake, they are going to tell their friends about your
great customer service.

Services Means Being Available for Questions

Whether it's via email or phone, you need to have some sort
of contact system for your customers to use so that they
can have their queries addressed as quickly as possible.
While this is especially important in the case of
complaints, you should also be available for simple
questions that a customer needs answered. Answer with a
smile on your face or a friendly tone in your email and
you've won them over without spending an extra cent.

Businesses still live and die by the customer service they
provide. If you're not taking the time to be there for
your customer, it will catch up to you in your profits.
Try to stand out from the other online businesses by acting
as though you are seeing every customer stand in front of
you as they make their purchase. This is not only going to
help you make better businesses decisions, but it will keep
people coming back for more.

----------------------------------------------------
Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
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How To Use Google Adwords Keywords

How To Use Google Adwords Keywords
The proper use of your Google Adwords Keywords is essential
to successfully running your own pay per click campaign.

Of course there are other factors to consider such as the
wording of your advertisement, the effectiveness of your
landing page and, not least, the quality and price of the
product or service you are offering.

But, even those things pale in significance beside the need
to organise your Google Adwords Keywords effectively. By
choosing the best keywords and using them in appropriate ad
groups you will be able to target the customers you want.

Choose an inappropriate or irrelevant batch of Google
Adwords Keywords and your new pay per click campaign is
doomed before it even begins.

But, before we look at how to use your list of keywords
that list needs to be drawn up. The first step here is to
review the content of your website noting down the keywords
which best describe each facet of your online business.

An important point to note here is that a keyword can be
either singular, a combination of more than one word or a
whole phrase. This first group of Google Adwords Keywords
then needs to be expanded.

An easy way to do this is to feed each of your current
keywords into the Keyword Suggestion Tool on Google's site.

The tool will provide further suggestions to increase your
Google Adwords Keywords list and you will soon see the
number of keywords in your list expand and multiply. Quite
soon you will have an almost overwhelming list of relevant
and not so relevant keywords.

This list then needs to be stripped of all irrelevant words
and phrases though take care to retain appropriate words to
use in your negative keyword list. Armed with your final
list of Google Adwords Keywords you are now ready to begin
the process of grouping your keywords into the three
categories of 'Broad', 'Phrase' and 'Exact' matches.

Once each category list is fully populated you then need to
group your Google Adwords Keywords into adgroups for each
pay per click campaign you are running remembering that the
success of each campaign will depend on the creative use of
different adgroups and advertisements within that campaign.

The bottom line here is that sorting your lists of Google
Adwords Keywords into appropriate ad groups is the
fundamental factor behind creating a successful pay per
click campaign.

----------------------------------------------------
Craig Ellyard is an Internet Business Consultant based in
the UK. He is also a web designer, copywriter and an
acknowledged expert on all things 'Google'. His website
can be found at:
http://www.adwords-seminars.com

Working From Home Has Tremendous Benefits

Working From Home Has Tremendous Benefits
Have you ever thought about working from home but wondered
if there really are any advantages by doing so. Here are
some benefits from working from home.

1) You can say goodbye to your morning commute. You no
longer have to worry about being stuck in traffic. Your
office is anywhere you choose for it to be. You can sit
with your laptop in your pajamas on the couch, or have a
desktop in your office while in your business casual attire.

2) You can finally get out of the employee-employer
relationship. You can turn in your name badge and forget
about punching the time clock daily. This comes with great
responsibility though. As you no longer have someone
breathing down your neck you now have to find your inner
motivation. Keep on task when it's time to work and save
personal tasks for personal time.

3) The possibilities for income are endless. The sky's the
limit. It's entirely up to you and the effort that you want
to put into your business. If your goal is to become a
millionaire it is possible. If you just want to earn a
little extra money to purchase a new family car, pay for
your children's college funds, or take a vacation, those
goals are achievable as well. You will now have the income
to pay off those nagging old debts, save money for
retirement, give to charitable organizations, and live the
life you've always dreamed of along the way.

4) You have access to tax advantages. There are all kinds
of write offs available to you as a home business
entrepreneur. You can deduct a portion of your mortgage
used for your home office, your cell phone bill, internet
service, and mileage. It will be important to consult a tax
advisor or have someone prepare your tax return for you.

5) Probably your greatest advantage from working from home
will be the time freedom. You will now have the time to
spend with your family and friends to do the things that
you've always wanted to do. You can travel without the
worry of having to be back for your Monday morning J-O-B.
You can volunteer your time to worthy organizations or
start a non-profit charity of your own. The possibilities
of things that you can do with your newfound time and money
are endless.

The advantages from working from home are so great that
once you realize them you'll wonder what took you so long
to decide to work from home in the first place. So get
going on your road to success!

----------------------------------------------------
You can learn more information at Brian's Wealthy Marketer
website at http://www.WealthyMarketer1.org . Brian McCoy is
an industry leading internet marketer and President and CEO
of McCoy Marketing Group. His mission is to develop leaders
into full time home business entrepreneurs.