Coming from an art background I know a few things about
graphics, layout and design. I can usually manage to
produce passable graphics for my different sites. But they
are just that - barely passable.
Quite frankly, until recently, I didn't have the money to
spend on professional graphics for my sites. Now, as my
sites are generating income each day, I can afford to
re-invest some of my earnings into professionally produced
website graphics.
That's exactly what I did!
I just wished I had invested funds into these website
graphics when I first started online because professional
graphics will give you a much better conversion rate. Can't
begin to imagine the revenue I have lost by not having
professionally produced graphics by web design specialists
or experts. A well-done graphic is worth its weight in gold
because you get a much higher response rate.
I am talking from first-hand experience here... for my
latest site I invested in some professional graphics and
the sign-up rate is much better than for my other sites.
Plus, when I added these graphics to my other existing
sites, my sign-up rates jumped 25% to 50% - just by adding
this graphic beside the sign-up form.
So if you have a product, newsletter, ezine, guide... make
sure you place a good graphic or picture right beside your
sign-up form... this will increase your conversions and
sales. If you're thinking about creating a new site,
consider investing in professional graphics - header,
footer, logo... you won't regret it.
Mainly because most surfers or visitors to your site will
be a net-savvy crowd, within seconds they will make the
decision if your site is worth their time or not. Unless
you instantly project a professional image or site, they
will have clicked that back button before they even blink.
Image vs. Trust
In order to have a successful site you must create trust
with your visitors. Having custom graphics done will give
your site that unique professional look that web-surfers
now demand. First impressions are the only impressions you
get on the Internet. You must hook your visitor at the
first click, or it's game over. Sad but true.
No matter what kind of site you have, using professional
graphics will prove helpful to achieving your goals. These
graphics will give your site a fighting chance to at least
capture your viewer's attention and allow time for your
brilliant content to reel them in!
Here are some other reasons why you need professional
graphics on your site:
- To give and project a professional image
- To give your visitors a tangible image of your product
- To improve the quality of your site for everyone IS a
critic
- To help increase your sales or sign-up rates
- To make navigation of your site easier
Always remember, the web has become a very competitive
place, you must do everything you can to give your site a
competitive advantage over your competition. Professional
graphics will make your site stand out; killer graphics
will firmly place your site in your visitor's mind and help
them remember your site and entice them to visit it again.
Professional website graphics are very useful tools in
creating a consistent overall image of your site. They will
aid in your site's navigation and give your visitor a good
impression of your site. Well-designed graphics will help
your site project a professional image and keep visitors
from instantly clicking that back button. Professional
graphics will give your site a fighting chance at making
that sale or sign-up. In other words, professional graphics
greatly increases your chances of having a successful site.
That's the main reason why you should use them.
----------------------------------------------------
The author is a full-time web marketer who owns and runs
numerous websites, including two sites on Internet
marketing. He contributes his online affiliate success to
using the best Internet Marketing Tools:
http://www.bizwaremagic.com and his proven strategies at
List Building: http://www.bizwaremagic.com/opt-in.htm 2008
Titus Hoskins. This article may be freely distributed if
this resource box stays attached.
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