Search engine optimization has been around almost as long
as search engines have. And why not; who doesn't love
getting free advertising? I fell into it back in 1999,
becoming an "accidental" SEO specialist who just stuck with
it and tracked what worked and what didn't.
Today there are a lot of resources out there to assist in
your SEO efforts. But there's a lot more competition too so
it isn't any easier than it was ten years ago. In fact,
it's harder than ever without the right information. You
see, unfortunately for each piece of great optimization
advice there are dozens of obsolete tactics and just plain
bad information floating around.
If you want to succeed in your SEO campaign you really only
need to focus on three simple truths...
1.) You are not competing against search engines or even
Web sites. You are competing against individual Web pages.
Too many people focus on beating search engines or whole
sites. Don't bother. You never win that way. Focus on
beating the competing Web pages. Once you hear it, its
common sense but of 250 pre-optimization client interviews
I've performed over that past decade, 93% state they need
to "beat the search engines."
2.) Get training from professionals whenever possible.
Years ago this typically meant paying $1,500 for a weekend
crash course or spending weeks buried in books full of big
words and complicated theories. There are other
alternatives available today like countless Websites, blogs
and user groups, which are great avenues. But if you're
looking for the training experience without the cost or
inconvenience of attending a seminar, consider a computer
based training course (CBT.) SEOcbt.com offers free
training modules written by SEO experts who teach seminars
and continue to rack up top placements of their own. They
recently released "Google Domination", a free training
course available at http://www.SEOcbt.com.
3.) Do the actual optimization work by hand and automate
the rest. By "actual optimization work" I mean developing
content and making final decisions regarding keywords.
Don't trust this to software. This should always be done
manually. But things like finding link partners, harvesting
contact information and checking your search engine
positions can easily be done with good software. And you're
in luck because SEO software is the most affordable it's
ever been, depending on your needs.
I started with Web Position (http://www.WebPosition.com)
and loved it for its great position reporting.
Unfortunately it doesn't handle linking, which accounts for
about 75% of your Google success so I went shopping for a
new tool. On advice from a well respected SEO seminar coach
I bought SEO Elite (http://www.SEOeliteWeb.com) and never
looked back. It does all the position reporting I need and
helps me get an average of 200 new links per month which
keeps my sites on top of Google.
Just focus on these three simple things and your SEO
efforts will pay off better than you thought possible. Best
of luck!
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The founder of http://www.BestSEOcopywriting.com , Scott
Jason has been an SEO professional since 1999.
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