In order to succeed in a home-based business you can NOT be
like everybody else. You need to stand out from the crowd.
Always keep in mind that you don't want to be "just another
fish in the sea." You want to be the biggest, brightest and
fastest fish in the sea! So how do you do this? You create
a Unique Selling Proposition (USP). A USP is how you stand
apart from the crowd. It is what separates you from your
competition and gets you noticed. Here are a few examples
of companies with clear, concise and memorable USP's:
HEAD AND SHOULDERS: We get rid of dandruff
DOMINOS PIZZA: Pizza in 30 minutes or less or it's FREE
FedEx: When your package positively, absolutely has to get
there overnight
M & M's: The milk chocolate melts in your mouth not in your
hands
Olay: For younger looking skin
Your USP must contain the following three components:
1) You must offer the customer a specific benefit (if you
buy this product, you will receive this benefit).
2) Your offer must be unique and different than your
competition.
3) Your offer must be compelling enough to pull in new
customers. Once you create a USP that truly stands out, you
will find prospects lining up at your door! With all of the
competition in the home-based business industry, you must
find a way to make yourself unique. Use the following
6-Step Formula to Create Your USP!
Step 1: Describe Your Benefits
Describe the 3 biggest benefits that customers would
receive by joining your business opportunity. Here's the
reality of the situation. Your prospect doesn't care if you
offer the best quality, service, or price. Those are
simply features of your business opportunity. Your prospect
only cares what your business does for him/her. (For
instance, will the prospect be happier, healthier,
wealthier, or smarter?)
Step 2: How are You Unique?
Remember, you MUST offer your prospect something that
others DO NOT offer him/her. Basically, your USP separates
you from the competition so that the prospect feels that
clearly the best option is to join your company (as opposed
to your competition). Think of the different ways in which
you can differentiate yourself from your competition. What
unique qualities, attributes or skills do you have to offer?
Step 3: What Problem Can You Solve?
At this very moment, there are numerous problems in the
home-based business industry that customers would like to
see solved.
- How to find good leads - How to find a supportive sponsor
- How to keep a downline active - How to market online -
How to talk to prospects on the phone - The list goes on
and on!
Identify some problems that you see in the home-based
business industry and write them down. Now, how could you
help solve or alleviate any of those problems? Be creative!
There are many ways that you could help ease some of the
burdens of the home-based business industry. Are you a
caring and supportive sponsor? Do you have great phone
skills? Do you understand the internet? Write down how you
could help solve a problem below. Just make sure that you
can deliver on your promises!
Step 4: Be Specific and Offer Proof
Do not just claim that you are the best sponsor in the
world. This means virtually nothing to your prospects.
Remember, prospects in today's world are skeptical and will
need specific examples and proof that you can fulfill your
promises. What specific examples and proof can you offer
your prospects?
Step 5 Use Your USP In ALL Your Marketing Materials
Variations of your USP will be included in ALL your
marketing materials such as your...
- Advertising and sales copy headlines;
- Business cards, brochures, flyers, & signs;
- Your "elevator pitch", phone, and sales scripts;
- Letterhead, letters, & postcards;
- Website & Internet marketing.
FINAL STEP: WRITE YOUR USP!
After going through some of the above steps, take some time
to write out a USP for yourself that you will be able to
use in conjunction with your business opportunity. Your USP
should be clear and concise. You want your prospects to see
the benefits and unique qualities that you have to offer so
that they feel compelled to join you!
----------------------------------------------------
Jessica Swanson is an extremely successful entrepreneur,
marketer, and life coach. She has achieved a high
six-figure income, and mentored hundreds of other on how to
achieve the same. You can find her at
http://www.UnlimitedProsperityTeam.com
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