I'm sure many people think they must be "sales people" to
work in the network marketing and MLM industry. I mean,
how many times do you hear a prospect say they "can't
sell?" We hear that all of the time, don't we?
After all, we all know network marketing and MLM is really
sales. You have sales of products to increase volume;
sales of people joining the organization, and sales to
friends and family. It's a tough business to be involved
with if you aren't a born salesperson. Let me be the first
to break this to you but there are "no" born sales people
in this world; only people with better people skills than
others. Something anyone can learn and improve on.
In my 25 year career in all types of sales and marketing
I've read all of the most popular "sales" books available.
I've learned how to get the customer mentally involved in
ownership, expose the problems in a business where I would
provide the solution, deal with objections, and deal with
people I didn't even like.
I've even spent hours in sales trainings and conferences
learning all of the new and latest manipulative sales
tactics. I was able to live a nice lifestyle, put my kids
through college, go on cruises and vacations to Walt Disney
World on a regular basis. Sounds successful doesn't it?
Here is the meat of this article. The 25 years I spent in
active sales and marketing did not prepare me for network
marketing or MLM. You would think I would have it made
with all of that experience behind me, but, oh no! It
actually became an impairment to working the business.
You see, network marketing and MLM does revolve around
sales but not in the traditional sense. In my opinion, I
had to learn a whole new way to present information, work
with the prospect, and pay more attention to helping them
then helping myself. Before, it was all about getting the
sale and making the money. Slam, bam, thank you mam! Move
on to the next sale to conquer.
I can see why nurses, teachers, and moms make the best
network marketers because of their caring and nurturing
abilities. My attitude used to be strictly business. No
warm and fuzzy stuff as I was a professional salesman and
didn't have time for that stuff. OMG! Was I so wrong!
I've had to learn all over again that this is a people
business and that is the key to success. Giving to people
to better their financial and health situations the best I
can. Yes! That requires me taking time to get to know the
unique individual that I'm dealing with and working totally
in the moment with no other distractions. Everyone's
situation is different and requires unique attention to
them. Believe it or not, it is all about the relationship
you build.
So back to the original point of this article; How has 25
years of sales and marketing helped me in the NWM/MLM
industry? It didn't! Well, not very much anyway. Trust
your gut. Do unto others as you would have them do unto
you. Keep the focus on the prospect's needs and wants.
Take yourself out of the equation in that your wants are
secondary. Just provide the information for them to make
an informed decision and collect a decision. No twisting,
manipulating, convincing, pressure, just good information.
Be patient and go with the flow of the prospect. That will
win you more than anything.
----------------------------------------------------
Craig Mattice is totally disabled and works his home based
business in network marketing with Vitamark International
from his home office in Richmond, VA USA. His works or
totally original, personally written, humorous, with
personality, and based on his unique experiences and
observations of life. To learn more about this author
visit http://www.aboutcraigmattice.com
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