What is Online Business Promotion

What is Online Business Promotion
It doesn't matter if you are an internet only business
owner or a traditional business owner. The internet should
be playing a part in your marketing strategy.

There are thousands of ways to use the internet to market
your business. Here are some of the more popular in order
of popularity:

- email - website - classified

All involve some level of cost whether it be from a
development point of view or a utilization point of view.

Let me explain....

Email can cost you nothing more than time if you have been
collecting email addresses into a database. You can then
use these email addresses through your own internet service
provider. The alternative is you purchase mailing lists and
have somebody do it for you.

Websites can be expensive to build if you don't have the
knowledge on what you want or how you want it. Sadly a lot
of web developers know nothing more than design and
competing to create the fanciest site on the planet. I will
create a lens further down the track on what to look for
when employing a website developer. On the flip side if you
have a bit of knowledge you can create a website very
quickly using great inexpensive software tools such as
xsitepro.

Classified ads are fun. You can post to these for free or
pay per classified. They work quite well and most often the
sites are polled out to the search engines so if you have a
website they provide a great opportunity for backlinks. The
best thing is you don't have to have a website to use the
classifieds.

For business without a website there is still plenty of
reasons for using the internet to market. The most
important and easiest method is email. Email databases are
amazing methods of capturing new and repeat business. Set
up a promotion and instead of posting it email it. You can
add file attachments to the email to enhance your promotion.

For business without a website you can still utilize
classifieds to promote and sell a product or service. These
too work very well as people are always looking for great
products and services at good prices.

Another method of marketing your business onto the internet
is using directories. There are literally thousands of
directories globally. Many are free to list with and and
are often industry specific. You don't have to have a
website to list either.

If you can get a website, even it is just one page. People
love to see a website of the company they are dealing with.
You can just keep the information basic - company info,
address, products and services. You can always build on it
later.

So here are the grass roots basics of Online Business
Promotion or Internet Marketing.

----------------------------------------------------
Katherine Quirke is an Australian based business
entrepreneur. She has worked in the IT industry for over 10
years and owned a number of businesses over the last 20
years. Sharing her knowledge has become a
passion. Create your websites quickly:
http://www.potentialtime.com/xsitepro.htm - Learn about
backlinks:
http://www.yourbusinessresource.info/backlinks.htm