If you're an online marketer then you know that one of the
keys to success in your home business is "in the list".
Every training course will tell you that and every sponsor
or mentor will preach this to you. But just how do you do
that?
Well first you have to generate traffic to your site...and
that's another entire training course. For now let's assume
that you have an interested prospect. He or she is looking
for something similar to what you sell but there just not
quite ready to buy.
If you capture that name and email address and then do
nothing with that while they are contemplating a purchase,
you can be assured they will go elsewhere and you stand a
very good chance of loosing the sale. So how do you keep
them interested in YOU?
Email -it's a perfect way to stay in front of your
prospects.
There are many new home business owners that fail to follow
up with these prospects for several reasons; one they
simply do not know how and for another they don't know what
to say or how to approach them.
So here are a few guidelines to follow to ensure a good
email follow up series.
Start with a thank you page. Let your customer know that
you received their request and reinforce what they have
purchased or subscribe to. It is also appropriate here to
ask for a confirmation to ensure compliance with any anti
spam laws.
If you are not going to ask for a confirmation then provide
a link to the product or service. Make sure you have them
white list your email so that future correspondence does
not end up in the junk.
Now your email follow up series begins. The most efficient
way to manage this is by using an autoresponder product. If
you are unfamiliar with this go to Awber or GetResponse to
get more information. Put simply they automate the sending
of your emails.
The first email should be sent immediately after your
customer took action. Welcome them again and re-assure them
that they have made a good decision in purchasing your
product or service. Again give them access to any download
links and ask them to keep this email for future reference.
In the second email you should start with mentioning the
product or service again and give a bit more detail on what
they can expect from you in the future. This is a great way
to start branding yourself and building your relationship
with them.
In the third email you can begin to recommend other
products or services you offer as well as other affiliates.
If you start too soon pitching a product you run the risk
of offending your new customer.
The forth email should be nothing more than an offer to
assist them in anyway you can. Give them multiple ways to
contact you and make VERY sure you let them know they are a
valued customer.
Finally continue with this format for -well forever if you
like or until they unsubscribe. It is very important to
balance help and knowledge with sales offers. Keep all your
correspondence casual not stuffy, and be honest. This is
all about relationship building.
Follow these few simple suggestions and you will build a
list of responsive buyers any top marketer will envy.
----------------------------------------------------
Cindy and Bob Floyd are full time internet marketers
specializing in helping others build successful internet
businesses. Visit our blog at
http://www.BuildingOnlineBusinessSuccess.com for creating
online business strategies. To learn more about how you can
secure your financial future... Go to:
http://www.ThingsLookGreatIn2008.com
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