During a recent radio interview, one of the callers asked
for several ways to get fast, cheap, sustained website
traffic. She added on top of that "tall order" that she
didn't want to use pay-per-clicks!
Digging deeply into my toolkit of traffic generation
techniques that had actually work beautifully for me, I
suggested joint ventures and article marketing. Then I had
to admit that article marketing often doesn't produce an
immediate flood of traffic but that it can be sustained and
highly targeted.
Joint ventures get you fast and cheap traffic because
you're arranging for those who already have the attention
of your ideal customers to send them to you. You're
convincing those who already have the trust and respect of
your ideal customers to point out to them that you can help
to solve their pressing problems.
My "answer" to the question of the quickest way to generate
sustained, inexpensive website traffic still is joint
ventures. As a joint venture broker, and Executive
Director of The International Association of Joint
Venture Brokers, I've seen first-hand how large, successful
joint ventures with just the right partners can deliver
7-figure days.
However, the joint ventures that so typify product launches
in the Internet marketing niche often miss delivering real
"sustained" traffic. They are mostly "flash in the pan"
launches where the traffic flow dies-off even faster than
it builds up.
A better option for generating inexpensive, sustained,
targeted website traffic is an affiliate program, or
strategic partnerships. The strategic partnerships can
even BE an affiliate program, where the partners have
agreed to promote certain products within that affiliate
program contributed by various members of the alliance.
In ultra-competitive niches, such as Internet marketing,
where you often see dozens of new product launches per
week, strategic alliances are almost a "requirement." It's
sometimes so difficult just to get noticed that the secret
to breaking through the clutter is TEAMWORK.
You often need to find a group of likeminded individuals,
and then work to jointly develop, launch and promote group
products and projects.
An example of a product launched using this model is the
ebook "20 Ways To Make $100 Per Day Online"
(http://20Ways.org). This ebook was written by members of
The Internet Marketing Inner Circle (http://TIMIC.ORG),
then group members created the buzz that got the product
noticed and eventually started other affiliates promoting
it.
The "20 Ways" ebook had a viral twist to it too though, and
that's what created and will sustain it's growth. That
viral aspect is the customer-only affiliate program. A
customer is eligible to register as an affiliate, and
then use their affiliate link to sell the ebook at 100%
commission.
The 20 Ways Ebook was indeed launched via a strategic
alliance, an affiliate program, and viral marketing. It's a
launch formula that you could easily model, and use to
generate a steady stream of quick, inexpensive traffic.
Some would look at the "20 Ways" ebook though and ask
"What's the point - if you then give away 100% commission?"
The answer is that you need to build-in backend sales.
Add links to your product that drive repeat customer back
to you, or offer additional products to those customers on
your download pages.
When I further contemplate the question of the fastest,
easiest, cheapest ways to generate sustained website
traffic, I would still have to say joint ventures... and an
affiliate program. An affiliate program fits the
"inexpensive" criteria because you only pay for
performance. If the traffic doesn't convert to sales, it
costs you absolutely nothing. Any costs involved in an
affiliate program comes from revenue that you wouldn't
otherwise have anyway.
The only twist missing from the "20 Ways" model that I
would incorporate in hindsight... is to perhaps make some
part of the ebook rebrandable. Perhaps use software such
as Viral Document Toolkit to allow customer who buy resale
rights (as an upsell) to change links within the ebook. No
kind of resale rights are offered for the 20 Ways ebook,
but it is a twist that you might want to consider for one
of your products.
Anyway... joint ventures, an affiliate program, and
releasing viral rebrandable products are all proven
methods of quickly, easily, and cheaply setting in motion
a sustainable flow of traffic!
----------------------------------------------------
Willie Crawford is an Internet marketer with over 11 years
of experience at generating massive website traffic, and
sales using viral marketing techniques. Viral Document
Toolkit is his favorite tool for creating rebranded PDF
ebooks in minutes. Checkout the demo video at:
http://ViralDocumentToolkits.com
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