OK! We've all heard that there are many "secrets" to
success in Network Marketing and MLM. We've also heard
that your upline is lying to you and not sharing their
"secrets" about the business and industry. That's all just
horse hockey! The biggest secret about success in this
business and industry is that there isn't any secret.
Surprised? I thought you might be, but it is very true.
Oh! And by the way, your sponsor has a vested interest in
your personal success so he is not going to be lying to you
about what it takes. More on this later.
- Key #1: You! That's right, you. Here's what I mean
about "you." The success or failure you experience in
network marketing and MLM is totally reliant upon you, your
beliefs, your attitude, and the direct actions you take
toward success. You must have a very strong "why" you want
to be in this business and what you want to attain as the
benefits or your efforts. The stronger the why the greater
chance of success. I determined my "why" by completing a
vision statement of how I want my life to be as a result of
my efforts. What my life will look like, smell like, be
like, experience and advantages I will have that I don't
have now. Vision statements will be covered in detail in
another article.
There are many areas of your life you will need to evaluate
to determine what type of product or service you wish to
represent and market. Along with that, the choice of
company is paramount in keeping yourself aligned with your
wants and vision. See yourself as a success with this
company and product. If you can't see it then it won't
happen. Keep searching. You have to be the driving force
behind your success. Yes, there are many other elements
that come into play but "you" are the ultimate key to your
own success.
- Key #2: Product or service. What products or services
get you excited or do you already have a firm foundation of
experience and knowledge? This may or may not take some
time on your part to crystallize. It is as an important
key as any of the others and must be addressed from a
business point of view. Can you make a profit with this
product or service? Is there a ready made market? Is
there exclusivity in the product or service not found in
the general consumer market? Exclusivity is nice but is
also short-lived in this consumer market.
Network Marketing has hundreds of quality products and
services available to you including travel, nutritional,
health, long distance, VIOP, communication, energy, and
many others. Don't make the mistake of following the herd
but then again, don't be too unique that no one has ever
heard of it either. Choosing a product or service to
represent in your home based business is as personal as the
company you select to partner with that has your offering.
- Key #3: Selecting the company that represents and
markets your chosen product or service. This is so
important and requires research, due diligence,
investigation, interviews with existing reps, interviews
with potential sponsors, and following that, oh so
important, "gut feeling." To keep it simple, I will list
for you the requirements that I used to pick my current
company and this may shed some light on what you need to
look for in your company.
*Solid company of five years or older
*A fun, professional, and enthusiastic "culture"
*Competent corporate staff with business management and
NWM/MLM experience on the front lines.
*Exclusive product by quality unmatched in the marketplace
*Products supported by real life studies for efficacy and
quality
*A robust comp plan that is quick to see results and easy
to understand
*Ability to retail products at a reasonable price for
"right now" money
*A quality marketing plan and support tools in place
*Solid and increasing annual sales and distributor growth
*Qualified Upline with proven success and willingness to
share information
*A plan for a successful system to plug into and NOT
reinvent the wheel
*Both company and product recognized in the community for
quality
*Easy online signups and prospect back office tracking
*Company websites provided at no or minimum cost to the
distributor
*Outstanding customer support in knowledge and helpfulness
*No voicemail, phone trees, but "real people" answering the
phones
*Company MUST be distributor oriented with income based on
volume and not on the backs of distributors in the form of
fees etc.
- Key #4: Selecting a sponsor may or may not have a direct
effect on your success but, it may definitely affect your
failure without the correct choice. Many people in the
industry will tell you that your sponsor will not dictate
your success or failure in the business and industry. This
may be true however; I believe having all of the proper
support and guidance is to your best advantage. Once
you've selected a company then begins the process of
determining who is the best fit to have as your sponsor?
Is this person currently working the business? Are they
successful to the point you would like to be someday? Can
you relate to this person and like them? Are they
forthcoming with information, knowledge, experiences so
that you don't have to reinvent the wheel but learn from
their experiences?
A final and very important question regarding the selection
of a qualified sponsor, would you want to take a 30 day
cruise with this person? Think about that for a moment and
the answer will be very revealing.
- Key #5: In addition to the above, is there a viable and
robust training/marketing system in place and a viable and
robust team for support and interaction? All of this lends
itself to a further advantage toward success provided the
previous keys have been taken seriously and good decisions
made. You don't want to be left out to stand on your own
but want a group of like minded people to interact and
learn from their experiences. You want to feel part of a
successful team, almost like a family.
As for the training/marketing system, do you want to have
to create that all by yourself or would you rather have it
up and running and productive from day one. Look for video
and audio training, sizzle lines, 800#s, contact management
back office, auto responders, existing sizzle messages,
emails, and auto responder messages. All of this will save
you a great deal of time, shorten the learning curve, allow
you to focus on building your business, and increasing your
ROI (Return On Investment).
OK then! By accomplishing the above keys you have started
out on a strong path to becoming successful in your own
home based business in network marketing and MLM. I know
this looks like a great deal of effort but starting a
business is not a flippant decision and needs to be
researched in many areas to give you the best chance of
success. Above all, you want to have fun in the process of
doing. In a later article I will discuss "learn, doing,
learn, and being."
----------------------------------------------------
Craig Mattice is totally disabled and works his home based
business in network marketing with Vitamark International
from his home in Richmond, VA. His works include quality
content, personality, humor, and are all personally
written. To learn more about the author visit
http://www.aboutcraigmattice.com
No comments:
Post a Comment