Article marketing is one of the most effective marketing
strategies that you can implement for massive targeted web
traffic. So much is written on the importance of good
article content. While this is true, how to get greater
amounts of web site traffic through effective titles is
greatly overlooked.
One of the most important factors in achieving a high
ranking in the search engines is developing a good article
title. The search engines consider highly what text is
written in the title link. Just like when you optimize
your web pages on your website, articles work in the same
way. There are a few differences however.
When you write your article's title never ever use less
than four words in any title. For Example: Let us say you
have a fishing web site and want to promote the keyword
phrase "bass fishing." This keyword is extremely
competitive and almost impossible to obtain a top 10
ranking on Google. It is a very broad phrase, in which
over 8 million sites are listed. The chances of a keyword
phrase like this appearing in the top of the search engines
with an article would be very slim.
How would you get this keyword phrase to appear at the top
of the search engines? Well the answer to this question is
we would use adjectives and filler words before and or
after the keyword phrase that we are looking to rank.
Let's say you are promoting a site that sells bass fishing
lures. If we use a rifle approach rather than a shotgun
the search term that your readers are looking for will be
more focused. So let's target in this example, "Bass
Fishing With Plastic Worms". There are 377,000 sites
instead of over 8 million.
The keyword phrase "Bass Fishing" would be way to
competitive and you would most likely be wasting your time
and energy to get ranked. The second aspect of a "rifle"
approach is that your article objective is to get the sale
or more traffic. Most anyone that is using a more targeted
keyword search rather than a broad search would be more
receptive to buy from you.
The reason that you would want to write a title of over 4
words is that you will go right to the top of the Google
rankings for that targeted keyword. To be sure, there
would not be as many searches for the term "Bass Fishing
With Plastic Worms" as opposed to "Bass Fishing". But, you
will rank at the top for that keyword rather than being
listed on page 38 or something. In addition as mentioned,
you would also have more focused buyers.
The last benefit of a title of 4 plus words is that in some
cases you may also rank for other keywords such as,
"Fishing With Plastic Worms", "Fishing With Plastic", or
even "Bass Fishing". When your articles are submitted to
high quality article directories, the web traffic for your
site can grow exponentially.
A good article title will always include your targeted
keywords. Include your targeted keywords throughout a
well-written article and you will be well on your way to
achieving a successful marketing campaign of ongoing web
traffic.
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Learn how article leverage will give you the most article
marketing visibility for your articles. Submit your
articles TopRank Article Directory to maximize your web
traffic.
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