Someday, wouldn't you like to be able to work strictly by
word of mouth and a referral system? Wouldn't it be nice to
work less hours, while still earning more money? Your
contact database is your most precious asset and is the key
to helping you achieve these goals. Therefore, it is
imperative that you increase the number of contacts within
your database and use it to keep in front of those contacts
regularly. This will ensure that when your contacts think
about the product or service you offer, that YOU are on the
top of their mind.
3 Tips on Building Your List from Your Web site
1. Add an Email Signup Form to the home page of your Web
site, as well as the other pages of your site.
There should also be a link to an email marketing program
such as the one that I am using, which automatically adds
individuals to my mailing list when they sign up. There is
no manual entry process necessary. This type of service
makes it easy for visitors to add themselves to your list;
however, you still must tempt them to sign up! One way to
do this is to use a "give away", such as a free report or
resource offering that entices them to sign up. Be sure to
steer clear of saying "sign up for our newsletter".
2. Develop an Email Marketing Campaign designed to use your
ever-increasing database contacts.
Remember, it is not enough to just add contacts to your
list; you need to remind them about you often. Are you
getting my email newsletters chock full of great marketing
tips?
3. Develop Exceptional Copy for your Web site.
You will not retain the interests of your site visitors
without great content, headlines, and informative yet easy
to read text. In addition, if you are selling a product
and/or service that is not available as a Web purchase, be
sure to include separate sales pages for each product or
service that you offer. If you struggle with writing good
content to sell your product and/or service, hire a content
writer. Remember, good writing is vital to the success of
any Web site!
Does this make sense? It really is not that difficult. The
most difficult part is creating a Web site that is
professional, functional and that is updated often to
include these "must haves". This task is not normally
something most people can do themselves. It can be a
disservice to your business if you attempt to design your
own site. This is not something that you should be doing -
delegate it!
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© Copyright 2008 K.Sawa Marketing
Katrina Sawa is an Award-Winning Relationship Marketing
Coach who's helped hundreds of small business owners take
dramatic steps in their businesses to get them to the next
level in business, revenues and life. She offers one-on-one
coaching, group coaching and do-it-yourself marketing
planning products. Go online now to get started with her
Free Report and Free Audio at
http://www.GetFreeMarketingTips.com !
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