A good lead capture page is essential in order to get more
leads it can be the difference between success and failure
in an online business. It's all about getting those leads.
So what does a lead capture page do? Well it provides
information about you and your product and hopefully
entices your prospect to give you their details and hence
become a lead.
There are several key aspects to creating a good lead
capture page. I will deal with the actual content of the
page here rather than how to make the page using html or
frontpage , Flash etc.
The first aspect is a good header or title. This is one of
the most important parts of your page as it's the first
thing your prospect will see and has to grab their
attention and make them read more or they will just click
off and onto something else and you've lost your
opportunity. something like "Systems Work - People Fail -
You've heard the success stories - Now it's your turn to
become one" It's a bold statement that is not self
explanitairy but is entriging so entices the customer to
read on to find out what its all about. Also it mentions
that it's their chance to be a success and who does not
want that.
The second aspect is that you need to tell your story. It
needs to be personal so as the prospect feels like they can
connect with you and identify with you. The prospect needs
to feel like they are getting to know you at the same time
as getting to know about you opportunity. There are tools
that you can use to help with the connection you need to
make with the prospect. A video is great as the prospect
can see and hear you so they feel more of a connection. A
photograph also works really well especially when coupled
with a voice message is almost as good as a video. The body
language and the tones and expressions in your voice really
help with this connection.
The third aspect is that you need to have the lead capture
section where the prospect will enter their details
(usually their name and email possibly with a phone number)
It is essential that in this section you have a call to
action. In other words a statement that tells the prospect
what you would like them to do next. Like "Enter your email
here" - You can back this up with a message in your voice
or video message. Something like "enter your email and I
will get straight back to you with all the details of
exactly how I make money"
The colours that are used on the page are also important.
Generally a dark blue background with a white column in the
centre with black text on and a red title work best but
play around with the options and fonts to see what works
best.
Once you have built you lead capture page you should go
through a testing process which is often refered to as
split testing. The purpose of this is to refine your page
to see what is working best. The principal is that you
should send traffic through two versions of the same page
and see which works best. There are tools that can help you
with this so that you can test two pages at the same time.
If you google "Split Testing" there are several listed -
Including googles own tool. It is best to change one small
item on the page to see what works best. Even the smallest
changes can make a difference - start with the Header or
Title as that is the most important part. Try changing the
Colour or the Font of the title - Put some traffic through
both pages and see which one converts click to leads the
best. Then take the best page and make another small change
to start the process over again. This way you can gradually
refine your page to see what works best.
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For more information on how to Effectively Market Onlie
visit my websit at http://www.MyCashMachine.co.uk or visit
my Hub at
http://hubpages.com/hub/Is-there-such-a-thing-as-a-quick-buc
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