What It Truly Takes To Succeed In Business

What It Truly Takes To Succeed In Business
Here is a secret that may be difficult for you to believe,
so prepare yourself. It is an extremely important secret
that can have a most profound impact on your small business
success, or its failure.

Let's start by asking a simple question...Do you enjoy
sales?

The truth of the matter is that when many small business
owners are asked this question, they respond with answers
like, "No way" or "I can't stand sales, let someone else do
it."

Why is your answer to the above question so important? No
doubt you have seen headlines like the following, which
glorify how easy and simple it is to succeed in business:

"The Ultimate Lazy Way To Start Your Own Business"

"Cash In On A Multi-Billion Dollar Industry In Your
Underwear"

"Easily Generate A Lucrative Income While Sleeping"

We are constantly being bombarded with these "easy ways" to
make a million bucks. Does success in business actually
work this way? Not in reality! Is it realistic? Not even
close!

The bottom line in operating a successful long-term
business comes down to your ability to sell and market your
product...period. It doesn't get any simpler than that. You
can either sell your own product or resell somebody else's
product. Either way, your success or failure will
ultimately depend on your ability to market it. If you
don't enjoy sales, you have very little chance to succeed
in business for yourself.

The most prevalent attitude of many new business owners is
that their product, once launched, will miraculously sell
and market itself. After all, the product is awesome and
everybody will absolutely, positively want one. People
should be lining up to buy it, right?

Here is another truth about sales. It will take 5-7 sales
attempts to close 80% of your sales. Yes, you read that
correctly. That's 5-7 attempts before people will say "Yes,
I want to buy your product." Running an advertisement
one-time or making a sales pitch to a potential customer
once in a while does not qualify as effort. Hearing that
first "no" and subsequently giving up means the demise of
your business and gives someone else an opportunity to turn
that NO into a YES.

What most people don't realize or fail to accept is that it
may take weeks or even months to get a product to sell
according to your expectations. You may have to frequently
change your sales pitch, web site, advertisement or even
the product until you get it right. This dedication and
determination is what separates the very few successful
business owners from the many "wannabes" and fly-by-night
hopefuls.

The bottom line is that to be successful in ANY business
you will need the ability to market and sell, sell, sell.

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