Not satisfied with your website sales? Struggling to find
ways to make your internet marketing dream actually work?
Here are five proven tactics to get your internet sales
into the fast lane and put money in the bank.
1. Make the best use of banner ads. And this means not
having too many of them! Put plenty of factual, useful
content on your site, interspersed with banners that are
relevant to the subject. Visitors will be psychologically
'programmed' to click on an interesting looking banner if
they have been inspired or 'turned on' by some exciting
content.
2. Look for online businesses that are selling related
products to the theme of your site and offer them free
advertising space. (Yes, free! Don't be mean!) Ask them for
a link to your site from theirs in return. If their sites
are well known and respected this will reflect well on your
own and will build trust and confidence in your visitors.
Plus you will benefit from the back-link to your site in
the search engines.
3. Always give people some means of contacting you, either
by email or telephone. Interacting with your visitors in a
polite and helpful way when they have questions about any
of your products or services will convert to more sales.
Your business address should also be on the website as this
tells your visitors you are serious about your business.
4. Letting your visitors know how generous you are will get
you brownie points big time. Think of a good cause that
your visitors can identify with and tell them that, during
your special promotion, you will donate say $1 dollar per
sale, or maybe a percentage of the selling price, to
such-and-such a cause. Visitors will respond readily to
such magnanimous giving. Of course, you must follow this up
after the promotion with a note on your site saying how
much you were able to send as a result of their fulsome
purchases.
5. Every website should have a newsletter or course on
offer. These can be easily set up using an auto-responder
and will enable you to keep in touch with your visitors on
a regular basis. Your newsletter content will remind them
of the benefits of visiting your site and you can give them
the heads up on all the exciting new products and services
you are offering. Keep each 'issue' short but full of
useful content that your subscribers will be grateful to
receive.
Put as many of these five tactics to work on your website
as you can and see the difference. Every website needs
sales, which means you must have visitors, and preferably
repeat visitors who will buy again and again. Find a way
into their hearts and minds and you can't lose.
----------------------------------------------------
Mervyn Love is the owner of
http://www.fortresspublishing.com a website dedicated to
helping the new internet marketer find products, services
and resources to build a cash income on the web. To join
his newsletter go to:
http://www.fortresspublishing.com/MPNsplash.html
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