"Product Launch Formula" is the current hot topic in the
world of "internet marketing." Jeff Walker is on the verge
of releasing his much awaited "Product Launch Formula 2.0.
Those who own the original Product Launch Formula wonder
"what's different in version 2.0" and those who didn't get
the original, wonder if it's right for them. On March
25th, the noise level will reach a peak, and thousands will
decide that the new Product Launch Formula is right for
them.
Strangely, it's at that point that many will make a HUGE
mistake, when that mistake has never been easier to avoid.
The mistake they'll make is that they'll buy Product Launch
Formula 2.0 on emotion rather than logic. They'll buy it on
impulse rather than taking a few minutes to actually shop
around.
I've known Jeff Walker for many years. I think that we
first met in 2003 at a Joel Christopher workshop. I use
Jeff Walker's teachings almost every day. I've so steeped
myself in his tactics that I often use them without
conscious thought.
So, to me the decision of whether or not anyone launching
or relaunching a product over the internet can benefit
tremendously from getting and using a copy of Product
Launch Formula is a non-question.
Since Product Launch Formula even teaches you to treat a
major affiliate product promotion like a product launch, I
honestly believe that serious affiliate marketers should
consider getting a copy. Many of Jeff's case-studies are of
affiliate marketers who applied Jeff's teaching to
affiliate promotions and easily earned high five-figure
commissions. To me, that's impressive!
I'm going to make the very big assumption that after
careful analysis, you've concluded that Product Launch
Formula is right for you.
Your next logical question should be, "Who do you get a
copy from." Product Launch Formula will be promoted by a
lot of affiliates, and many of them (including myself) will
offer bonuses as a way to differentiate THEIR offers.
Since you'll end up with the same basic product no matter
who you get it from, doesn't it make sense to buy on the
basis of who offers the bonus most appropriate for you?
That's where that "critical mistake" that I warned you
about in the title comes in. That's where that critical
mistake can so easily be avoided.
You get the very best deal on Product Launch Formula by
taking your time (not reacting on emotion or impulse) and
actually comparing bonuses. I'd go as far as to jot them
do on a sheet of paper, with columns for comparing them.
Just make a list of affiliate offer which caught your
attention, and list them in one column. Then have other
columns where you list major benefits. Then simply fill in
your decision grid and make a logical decision.
Here are some of the tools that you SHOULD use in making
the best decision... in locating "The best Product Launch
Formula Bonus" ... 1) Use the search engines. There will
be a LOT of people talking about, and comparing bonuses, so
just tap into their discussion... to capitalize on their
research. Go to Google and "google" phrases such as
"Product Launch Formula Bonus," "Best Product Launch
Formula Bonuses," "Jeff Walker's Product Launch Formula,"
etc., and then check out leads that seem promising.
This approach may point you to a Product Launch Formula
bonus that is more appropriate for your needs that you
would have otherwise COMPLETELY missed.
Take your time and actually look around. Since many
affiliates have already started promoting, this is
something that you can actually do now ;-)
2) Use discussion forums. Many popular internet marketing
discussion forums will likely have threads where bonuses
are compared. There are even people who will start forums
just for that purpose. One such forum is at... where else,
http://ProductLaunchFormulaBonusesDiscussionForum.com
Other forums that you should check out include The Internet
Marketing Warriors, and for insiders, The Internet
Marketing Inner Circle.
On these forums, caring people actually share what Product
Launch Formula Bonuses they have uncovered. Depending upon
how the forum is setup, you can join the discussion and
discuss the pros and cons of each bonus. Some forums
restrict discussion more than others, so find one that
meets your needs.
The search engines frequently spider popular forums, so
you'll even be able to find forums discussing Product
Launch Formula Bonuses through the search engines.
3) Ask for recommendations. Simply email, PM or Skype your
friends and ask them about bonuses that really caught their
attention.
4) Ask if a given bonus is really right for you. No matter
how great a Product Launch Formula Bonus sounds, if you're
not going to use it, it's worthless to you.
Look for bonuses that fit in with your plans in actually
using the product.
Avoid bonuses that will side-track you from completing
important projects, and will just add clutter to your
harddrive.
A logical bonus, if you are actually on the verge of
launching a product, or relaunch a product, or doing a
major affiliate promotion would include things such as:
- A mailing to a large list which could jumpstart your
launch, leading to direct sales, new affiliates, new JV
partners, and lots of buzz for your launch.
- A live seminar where you could brainstorm with potential
launch or joint venture partners, where you could perhaps
put YOUR project on the hotseat, or where you could clarify
things that you need to understand to pull off a successful
product launch.
- One-on-one consulting with someone who has actually done
product launches before. Be careful with consulting
though, since there are a lot of "pretend experts" out
there. That's where you can use the search engines to
actually check out the consultant BEFORE entrusting your
business to him or her.
Ok, let wrap it up since this article is getting long :-)
Product Launch Formula 2.0 is a great product. Once you
realize that it meets your needs the only real decision
that you have is who to get it from. When you condense
that decision down to its very essence, the decision-maker
should be whoever offers "The Best Product Launch Formula
Bonus."
You decide what "best" means to you, then you get the one
that matches up to your needs.
Follow that simple formula and you can't go wrong. You'll
be acting on logic and intelligence rather than emotion and
being rushed into a decision. Since you'll then make a
great decision, you'll also be much happier with it :-)
----------------------------------------------------
Willie Crawford is an internationally-acclaimed speaker,
author, seminar and radio show host, and leading Internet
marketing joint venture and product launch expert. You can
learn more about doing product launches and how to get
your offer sent to 120,000 at:
http://BestProductLaunchFormulaBonus.com
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