You've made the decision to start your own ezine or
newsletter. You've formatted your newsletter, written an
article or tip or two and sent it to your parents, siblings
and friends.
Great! Now what?
The question I'm asked most from new ezine/newsletter
publishers is how to get more subscribers on their list.
Here are 7 simple ways for you to grow your ezine list - -
with integrity and authenticity!
1. Make it easy.
It's amazing to me how many people have only one sign-up
spot on their website or don't include an invitation to
sign up for their newsletter in their email signature.
You need to make it glaringly obvious to EVERYONE that you
would like to share your newsletter with them: put a
sign-up box on *every* page of your website, include an
invitation in your Resource Box and on your email
signature. Include a note on the back of your business card
and any brochures or flyers you send out.
2. Coregistration.
Speak with ezine publishers who offer products or services
which are complementary to yours.
When someone signs up for your newsletter, you refer your
colleague's newsletter and vice versa. Coregistration has
the benefit of adding subscribers to both your and your
colleague's newsletter with no real effort.
3. Squeeze Page.
A squeeze page consists of either a simple one page website
where the sole goal is to collect email addresses for your
ezine OR it's a "front page" over your actual website where
visitors can either choose to enter their information,
click away or, in most cases, click to "enter site".
4. Ezine Directories.
You can submit your ezine to online directories such at
Charlie Page's Directory of Ezines
(www.directoryofezines.com). The Directory allows people to
search ezines by topic and decide if they wish to
subscribe. It also allows other ezine publishers to contact
you about using one of your articles in their newsletter.
5. Advertising.
Take a good look at other websites/newsletters which cater
to your target market and advertise either on their sites
or in their ezines.
By focusing only on those sites/ezines which cater to your
niche, you will have a higher chance of getting interested
prospects as subscribers.
6. Direct Mail.
Send a postcard to members of your target audience where
you do nothing aside from inform them about your ezine and
invite them to sign up.
If you are a virtual assistant who works with real estate
agents, you could send a postcard to all the local (and
not-so-local) real estate agents and invite them to become
a subscriber.
7. Speaking.
One of the fastest ways to get sign-ups for your newsletter
is to speak at public events and offer a susbscription to
your ezine. You can speak at your local chamber of
commerce, BNI Chapter, real estate company, or any civic
groups such as the Rotary Club or Lions.
You can also offer a drawing where you give something away
in exchange for names and email addresses. Just remember to
let your audience know that everyone *wins* a subscription
to your newsletter!
There are dozens of additional strategies to get people to
sign up for your newsletter. Do some research and choose
those which most resonate with you. Remember the old adage:
"A journey of a thousand miles begins with a single step"
-- the same is true in obtaining a thousand subscribers!
----------------------------------------------------
For the past 5 years, Sandra Martini has been showing
self-employed business owners how to get more clients
consistently by implementing processes and systems to put
their marketing on autopilot. Visit Sandra at
http://www.SandraMartini.com for details, compelling client
testimonials and her free audio series "5 Simple and Easy
Steps to Put Your Marketing on Autopilot".
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