These days many hotels have their own web page and if done
correctly this can draw significant clients.
Indeed, while I do not specialise in the hotel industry as
a web designer I know of two different hoteliers who have
confided in me that their near-100% occupancy rates are
driven almost entirely by their web page traffic.
It is not unusual for a hotel web page to account for 90+%
of guests as the web takes over from the good old fashioned
yellow pages as the place to look for accommodation.
The benefits of hotel web page design of course are clear.
Guests feel safer as they are unlikely to experience any
nasty surprises having been to your web page and checked
you out.
As well as often seeing pictures of the rooms, guests may
well have been able to see pictures of the outside (making
your hotel easier to identify) and location maps to help
visitors find you quickly and efficiently.
Local amenities are another useful feature when it comes to
hotel web page design - giving potential guests an idea of
their closest transport links, noteworthy tourist
destinations and places to eat.
You may choose to give comments from your guest book
directly on your hotel web page as a third party
endorsement of the quality stay guests can expect.
So a hotel web page design should aim to satisfy all the
above while presenting a reliable and trustworthy
impression. Your web page design and colors should create a
welcoming feel to potential guests - much as your hotel
does.
If you operate a new, light and airy style of hotel, then
design a page to match that and you will attract similar
guests.
If your hotel is older, richer and more cosy then again try
to suggest this through your design.
The question of *who* should design your hotel web page is
a further consideration.
It is of course possible these days to do a very good job
yourself if you have the inclination. This has the added
benefit of saving you considerable money and giving you
total control over every element of the design.
On the other hand you may opt to have a professional web
page design company put your site together which saves you
time but will of course increase the cost of the project.
Either way, a hotel web page can prove a real asset to your
business and I wish you every success with it.
----------------------------------------------------
Richard Adams is the creator of an exciting, brand new
course on how to build your own website from scratch in 7
days or less with no technical knowledge. Take a look today
at: http://www.easyecommercewebsitedesign.com
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