To become a successful Network Marketer you must have a
number of skills that go beyond just those of sales,
computers and training.
Network Marketing is not the same game as it was a decade
ago. Back then the focus was on the product. All the
network marketing companies taught you how to sell the
product; good, new or the latest one going. And you did so
by simply convincing your prospect on their value. Often
this was done in someone's home, at a hotel conference
room, or standing in the line at the grocery store.
Then along comes the Internet. Marketing on the internet
became less personal. It was still about the product,
however the biggest selling point with many of the new
opportunities is "no phone calls, no talking to anyone."
Some how we've lost what the idea of what Network Marketing
is all about. By the very virtue of its very name, "network
marketing" means to network with people, to connect. A
skill you still should possess if you're going to be in the
game.
So what skills do you want
Teamwork - you need to be in the mindset of team. It can't
be all about you or the money. For you to be successful you
need to help others and ensure that what you are providing
will enhance there lives. The old style network marketing
sales person doesn't think like this which causes their
lack of success with MLMs.
Network Marketing is about relationships. Period...end of
story! That's why the old school theory of "throw enough
mud against the wall and see what sticks" does not work.
You need to be willing to commit to the success of others-
100%. This truly is the power of the MLM! Always knowing
that whatever you contribute to others will come back to
you-ten-fold! People will do what you do, so lead by
example.
Listen - you need to develop the art of listening. When you
ask someone "how they are, or what they've been up to"
really listen to the answer. In that response is a wealth
of gold. When you 'listen' you hear what is really
important to them, where their feeling some pain, what
their dreams are, and from that you know how you may assist
them.
Now that's not to say that you listen and then pounce on
them to sell your product as a solution to anything. This
will only result in resistance to your product or
opportunity. So your first objective should be to build
rapport. Sometimes that takes time and won't happen on the
first meeting. The more you know about the person and find
in common with each other the more likely you will build
that relationship and trust. So keep asking questions until
you understand their emotions and how your product can
serve them.
Making the Sale
A natural flow of conversation will turn to you. They will
ask you what you do for a living. This is the time you can
open with enough information to peak their interest. You
never want to sell them; people hate being sold. Don't show
and tell your product; speak to the benefits as it applies
to them. Understand if your prospect wants an opportunity
or are they better suited as a product user. Most of all
keep the focus on the prospect not the product or
opportunity.
Finally, if you have mastered these two important concepts
you will be successful in any Network Marketing
opportunity. And in the end your prospects and your team
will understand that Network Marketing goes way beyond the
product.
Honor yourself; learn these two powerful skills and create
new possibilities for you and all those you touch.
----------------------------------------------------
Bob and Cindy are both home based business entrepreneurs
with 15 years experience in owning Real Estate and Network
Marketing businesses. You can own your own business today
that provides residual income for your future. To learn
more about how you can secure your financial future... Go
to: http://www.ThingsLookGreatIn2008.com
For advice and strategies on building success with your
online business visit our blog at
http://www.BuildingOnlineBusinessSuccess.com
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