Sometimes it pays to be a "Jill of all trades" when you're
a service business owner, but ultimately you probably
discover that there are some things you like to do for
clients better than others. Figuring out what you truly
love to do in your work with your clients is key to your
success -- and theirs. I call this process "discovering
your brilliance" -- discovering those gifts and talents you
bring to the table that really make your heart sing.
Determining your brilliance is a very effective client
attraction device and is instrumental in helping you fill
your practice.
Do you just absolutely love anything to do with online
marketing? Is it writing and editing articles that floats
your boat? Do you love to get home offices in shape? Is
designing one-page websites what really turns you on? Is
there no better tax forecasting bookkeeper in the world
than you? Is anything related to ebook graphic design
something that will really make your day? The key to
success in a service business is to lead with your gifts --
with your brilliance. My personal gift is marketing
strategy, although I never realized it until after I
started my business. In my former career in college student
housing, we referred to this as programming. Imagine my
surprise when I finally connected the dots and realized
what I had learned about marketing along the way! I know
this is my gift because when I'm involved in marketing
activities, time seems to disappear. Several weeks ago I
was so deeply engrossed in some marketing activity that I
completely forgot to call my virtual assistant for our
weekly appointment. She called me to make sure everything
was ok, as I don't typically forget to call her. I could
really relate to time flying when I was having fun!
Here are 6 questions you can ask yourself to get in touch
with your brilliance:
1. What is it that you do better than anyone else in the
world?
2. What's your purpose -- for what reason were you put in
this world?
3. What causes people to seek you out regularly?
4. For what do you want to become known as the "go-to"
person?
5. What kinds of things do your friends and colleagues
tell you that you excel at?
6. What activity engages you so fully that time seems to
slip away unnoticed? Pay attention to these moments, as
they're a great indicator about what you find easy,
effortless, and fun.
The answers to these questions will help you determine what
you enjoy and makes you unique. What naturally happens
when you discover your brilliance is that clients are
attracted to you for your skills in that area of
brilliance. Get in touch with your brilliance, and see how
that will make your practice prosper!
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Online Business Resource Queen (TM) and Online Business
Coach Donna Gunter helps independent service professionals
learn how to automate their businesses, leverage their
expertise on the Internet, and get more clients online. To
claim your FREE gift, TurboCharge Your Online Marketing
Toolkit, visit her site at http://www.OnlineBizU.com . Ask
Donna an Internet Marketing question at
http://www.AskDonnaGunter.com .
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