Now, going up the list in terms of quality, you will have
PPC traffic generation (this isn't really next long-term,
but if you don't know what you are doing, you can lose your
shirt in a hurry with these, so be careful).
There is also ezine advertising, and article marketing,
which, when done correctly, can be very profitable.
These are two forms of traffic generation that generally
produce a much higher quality visitor than the ones
mentioned earlier. Ezine advertising is more costly per
visitor, and article marketing, although it can be done on
a budget, is time consuming.
Now, everything is relative. You see, you will be spending
more per visitor for these visitors, but when they come to
your site they already have an interest in your type of
product. They are a much more targeted visitor, and as
such, are much more likely to purchase from you.
There is not much to say here about ezine advertising,
except to try it out and experiment with various ads in
various ezines. Again, it is important to track all your
traffic and the source of your sales. You see, if you
advertise in 10 ezines and receive 10 sales, it is very
unlikely that each ezine produced one sale each. One ezine
producing 8 sales, and another producing 2 sales, with the
other 8 ezines producing nothing is probably much more
realistic. For this reason, you must track, and it is also
advisable to advertise in several at one time. For example,
with the case just mentioned, if you had only advertised in
some of the ones that didn't produce, you would have a bad
feeling for ezine advertising, and if you had gotten lucky
and advertised in the one that produced the most sales, you
would have become over-zealous regarding ezine advertising.
But by purchasing several ads and tracking your results,
you have a much more realistic picture of what ezine
advertising can do.
Article marketing. This has recently become a very popular
area of advertising, although it has probably always been
effective.
What it entails is writing short, informative articles on
the same topic as your book and including a link to your
website at the end of the article. You then submit the
articles to the various article submission directories.
When they publish the articles, ezine directories pick up
your article and use it as content for their ezine or
newsletter. So, in a sense, it reaches the same market as
the ezine advertising, but with a different cost. I say
different, because although you are not paying for the
article to appear, you also have no control over where it
appears. The idea is that if you write a good article, the
ezine editors will include it because they feel it is good
information for their readers. It is also time consuming to
write articles and submit them to the various article
directories.
Now, just like everything on the web, there is an answer to
that, but now you are spending money again. There are
several article submission services out there that can
submit your article to the various directories, for a
reasonable fee. The advantage here is that you aren't
spending a ridiculous amount of time submitting the
articles, but keep in mind that some of the better article
directories won't accept the automated submissions. The key
here is to track what you, and check up on your articles to
be sure they appear with all your links intact. This goes
for whether you submit them yourself, or you have a
submission service do it for you.
Ok, now for PPC click campaigns. These are pay-per-click
campaigns that work exactly as the name implies. You pay
when someone clicks on your website. They also have their
good points and their drawbacks. They are wonderful for
testing aspects of your web site, because in some campaigns
you can have every other visitor go to a different version
of your site, and track the conversion rate of different
qualities of your page. They are good at simply bringing
targeted visitors to your site. The drawbacks, however, are
many, and I am not going to cover them here.
As you can see here, there are many different methods for
generating traffic, and in some sense they can probably all
fit into your strategy for generating sales. It is
important, though, that you tailor each sales page or sales
letter or squeeze page to the type of advertising you are
running. You can have a great source of traffic but if you
are ineffective at capturing either email information or
the sale, you will not be productive. And each form of
traffic requires a little different approach.
Another point here. Since there are so many different ways
to generate traffic, which should you try, and should you
try all of them? I suggest you choose a couple or three
that you might feel comfortable with, or at least
understand how they work. Also, do not try to use 25
different types of traffic the first month or two into this
project. It is far better to choose two or three and focus
on getting good at selling to that customer. It is so easy
to get caught up in trying something new every single week,
and never really making any money. Stick with a few, and
master them.
----------------------------------------------------
Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://myinternetbusinessreview.org also
checkout http://www.squidoo.com/my_internet_business_review
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